Performance Marketing Expert | Brand Strategist | Passionate EntrepreneurAs a seasoned marketing professional with a blend of entrepreneurial flair and corporate experience, I've led impactful digital transformations and built successful brands from the ground up. My journey spans creating scalable marketing strategies, driving user acquisition, and optimizing digital channels for brands across various sectors.In my current role as a Marketing Manager at foundit (formerly Monster APAC and ME), I’ve spearheaded the growth of Zuno, executing high-impact marketing strategies that surpassed acquisition targets with over 200,000 new users within the first 9 months. I've driven flagship campaigns that engaged 6Lakh+ students and significantly boosted the app's user base. My expertise in leveraging programmatic platforms like Google Ads and affiliate partnerships has played a key role in expanding the brand's reach across India, SEA, and the Middle East.As the Founder of Etehas, a sustainable lifestyle brand, I transformed my vision into reality by bootstrapping the company and building a thriving community of eco-conscious customers. Through comprehensive 360-degree marketing strategies, I’ve driven significant online sales growth and established Etehas as a go-to brand for ethical and sustainable products. My hands-on approach to product development, team leadership, and eCommerce optimization has enabled Etehas to flourish in a competitive landscape.Earlier, I played a pivotal role in the digital transformation of a legacy brand as the Digital Transformation Manager at JA Khadi Institution. I led the shift from brick-and-mortar to a robust digital presence, increasing sales by 30% and revamping the brand’s identity for a modern audience.With expertise in eCommerce channels, revenue model development, supply-demand matching, digital marketing, and brand management, I bring a holistic approach to every project I undertake. I’m driven by innovation, data-driven insights, and the desire to create value for both brands and consumers.Let’s connect if you’re passionate about digital growth, sustainability, or marketing strategies that make a difference.