Ayushi Pathak Email & Phone Number

Florida, United States

-Played a key role in innovating and executing marketing strategies, significantly boosting brand visibility and engagement, resulting in a remarkable 48.9% increase in profile activity. -Successfully spearheaded an A/B testing initiative on the college's Instagram platform, leading to a 25% increase in user engagement by comparing the impact of educational content versus campus life posts; this strategic approach informed a data-driven content strategy that significantly enhanced online community interaction and follower growth. -Orchestrated an exam week-focused social media campaign at USF, utilizing rapid prototyping and iterative analysis; this approach led to a 18% rise in student engagement with study resources and support services, demonstrating skill in creating timely, relevant content and driving academic-focused participation.

* Conceptualized and led the launch of 'Mindful Work Sessions' at AumHum, a feature enhancing focus for remote workers; successfully managed end-to-end development, coordinated cross-functional teams, and executed a targeted marketing strategy resulting in a 15% increase in user engagement and a 20% growth in subscription rates. * Pioneered AumHum's expansion into physical retail through the strategic deployment of wellness classes in schools. Led cross-functional teams in the development, marketing, and execution of the deployment, integrating digital and physical user experiences. This initiative resulted in a 30% increase in brand visibility, a 25% rise in app subscriptions, and significant revenue growth from on-site subscriptions and wellness product sales. * Championed the Development of Daily Check-ins and Emotion Tracking:Led the ideation and technical development of a groundbreaking feature that empowered users to monitor and reflect on their emotional well-being daily, significantly enhancing the app's value as a mindfulness tool. This initiative drove a 15% increase in daily user interactions, underpinning my commitment to creating innovative, user-centric products. * Drove Integration with Apple Health App: Spearheaded the strategic integration of our app with the Apple Health platform, enabling users to seamlessly synchronize their meditation and wellness data. This effort not only provided users with a comprehensive view of their health but also contributed to a 20% surge in app subscriptions. This achievement showcases my ability to lead product development in a constantly evolving tech environment, ensuring our offerings remain at the forefront of the industry.

Noida, Uttar Pradesh, India

- Spearheaded the development of a comprehensive brand identity for a tech startup, leading to a distinct market positioning. Efforts in logo design, color scheme, and brand voice curation resonated with the target demographic, resulting in a 30% increase in customer recognition and a 25% surge in website traffic, showcasing skills in brand strategy and market differentiation. - Engineered a holistic social media strategy for a blockchain based healthcare company medGrids, integrating engaging content, precision-targeted advertising, and influencer collaborations. This strategy not only enhanced online brand presence but also drove a 34% increase in social media engagement and a 20% uplift in sales, demonstrating expertise in digital channel optimization and consumer engagement.

Delhi, India

Led Courtyard by Marriott's rebranding to appeal to younger travelers, leading creative strategy and execution across digital and physical touchpoints. Achieved a 20% rise in target demographic bookings and a 15% increase in social engagement, showcasing expertise in brand development and market expansion.

Noida, Uttar Pradesh, India