I worked with B2B and B2C companies to successfully grow their business with the help of Digital Marketing.

I worked with ISB's team to help them generate leads by leveraging their social network. We were able to successfully connect with the right people who were looking for a solution to enable their Sales team.

● Content Marketing● Social Media Marketing● Email Marketing● Search Engine Optimisation● Web Analytics● Search Engine Marketing● Inbound Marketing

- Managing celebrity authors and superlead titles including Agatha Christie, Sydney Sheldon, GRR Martin, Hilary Mantel, Wilbur Smith, Anuja Chauhan and so on. Preparing marketing plan and planning marketing spend according to the importance of the major product launches.- Planning and coordinating with the digital team for social media promotions and campaigns. Focusing more on organic growth. Finding new avenues for focused digital advertising for specific titles.- Implement… Show more - Managing celebrity authors and superlead titles including Agatha Christie, Sydney Sheldon, GRR Martin, Hilary Mantel, Wilbur Smith, Anuja Chauhan and so on. Preparing marketing plan and planning marketing spend according to the importance of the major product launches.- Planning and coordinating with the digital team for social media promotions and campaigns. Focusing more on organic growth. Finding new avenues for focused digital advertising for specific titles.- Implement and carry out agreed marketing initiatives so as to co-ordinate for events with sponsors, venue partners, authors and guests, media interaction for promotion on the event, author, book as well as the company itself.- Managing and planning author participation in literature festivals, book fair and Comic Cons across the country.- Building relationship with media and planning stories/reviews/interviews with them for all publications including print, radio and TV.- Tying up with retailers both online and on ground for promotion and marketing of new releases as well as pushing the back list through merchandise distribution and outdoor advertising.- Ideating and building new imprints with continues promotion as well as marketing already existing ones.- Oversee the design and production of new title catalogues, sales catalogues and other promotional tools in coordination with retail business partners and negotiate most preferable terms for the company.- Supporting the sales team with promotional material such as catalogues, finding new avenues of sales for them, organising session at schools/colleges to promote book sales. Planning campaigns in coordination with them and the distributors.- Managing the team, mentoring and coordinating with them on various projects . Show less