Experience in market research and data mining of 1000+ enterprise companies in 1 week.Expert level understanding of outbound account-based marketing from conducting market research of personas and companies and collaborating with industry specialists.Reduced the number of Unaware accounts from 40000 to 25000 in 1 year by strategizing and scaling up HighRadius’ brand awareness project using a mix of ToFu, MoFu and BoFu content assets.Ran Integrated Campaigns across LinkedIn Ads, ABM Ads, Outbound Outreach, Cold Emails & Drip Workflows thereby increasing Email Open Rate from 9% to 21%.Closely worked with Marketing Leaders to scale and optimize inbound TOF and BOF lead gen through Email Channel.Increased the generation of MQL by 200% and MQL+ generation by 297% in the year 2022Improved the Discovery Call Scheduled rate by 120% and Discovery Call Completed Rate by 110% between FY2021 and FY2022.Increased MQL to Discovery call conversion rate by 100% by working with the Inbound team to develop a personalized reach-out strategy.Effectively collaborated with Sales teams to discover new product value propositions. Spearheaded projects to onboard email marketing tools like Mailshake, AWS Pinpoint and Pardot with an average onboarding time of 50 days.Reduced the operational cost of the company by 60%, that is, from $18000 to $7200 by onboarding AWS Pinpoint.Lead a high-performance Integrated Campaign team of 4 FTEs.Trained 20+ interns of Email Marketing to make them business ready.Worked closely with GTM and G&A Team to set leading and lagging indicators based on Y-O-Y benchmark numbers. Effectively collaborated with 6 teams during onboarding of new platforms and created a roadmap to maintain an incremental efficiency among them.Generated 200+ qualified leads per week and built a strategy to move them to the sales cycle. Closed at 234% for H1 - 2022.