Ayush Pant personal email
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- A highly driven, entrepreneurial self starter with more than 15 years of experience of leading Digital Marketing, Media Planning & Buying, Brand Communication Strategy, Web Analytics and Competitor Mapping in Education, Retail, Insurance, and various other industries.- Proven expertise in managing large scale Ad-spend across various paid search platforms (Google Adwords, Facebook, Twitter, LinkedIn, Adroll, Outbrain, Advertising.com & more) for multiple clients. Currently managing digital media marketing budget upwards of $100K per month. - Highly skilled in Data Analytics (Google Analytics, Omniture Site Catalyst / Discover, Comscore, Nielsen etc.), to improve incoming traffic quality, optimizing marketing budgets, and increasing revenue through various web channels. - Develop marketing strategies and implement marketing plans derived from those strategies to increase brand awareness and meet revenue targets based on company’s business plans in target markets.- An expert in conducting deep data analysis and providing advertisers with a complete understanding of vertical and competitive intelligence to gain strategic marketing insights to help shape marketing strategies- Proven ability in managing P&L for business divisions and assisting in setting up and promoting the services from scratch.- Expertise in developing new business alliances, setting up partnerships, joint-ventures, and tie ups with reputable business organizations - An exceptional communicator and negotiator with demonstrated skills in making tactical plans and strategic plans of business as well as developing large diversified teams.- Proficient in conceptualising & executing strategies to drive business growth & achieve desired target as well as monitoring competitor activities to retain market share thereby attaining the individual as well as team targets and goals
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FounderAurelius Feb 2015 - May 2024New Delhi Area, IndiaI founded Aurelius in February 2015. I'm currently serving the role of Head of Business Development & Chief Marketing Officer here. Aurelius is a digital marketing consultancy & web analytics firm bringing together brilliant minds with years of experience in digital marketing, creative concepts designs, advanced web analytics, digital marketing & growth hacking strategies.I prefer to work with established brands, but I'm open to working with well funded start ups who require a "growth hack" to see a dramatic increase their business's key performance indicators (KPIs) Aurelius offers the following growth hacking solutions to businesses with a diverse portfolio of current clients ranging from best-selling authors to multi-million dollar established brands. We offer the following services to our clients: - Campaign Development Strategy - Creation of Buyer Personas - Multi-Channel Traffic Strategy - Digital Advertising Campaign Deployment - Identification of Key Performance Indicators (KPIs) - Advanced Excel Dashboards Reporting - Conversion Rate Optimization (CRO) - Inbound Marketing - Landing Page Conceptualization & A/B Testing - Competitive Analysis - Google Adwords Management / Optimization / Reporting - Social Media Campaign Management & Optimization - Creation of Marketing Strategies If you don't want to work with agencies with tall promises that fail to live up to expectations, and need "real" digital marketing consultancy services that actually bring results - feel free to drop me a line. I can ensure that you see a dramatic growth in your business via a range of cutting-edge digital marketing / analytics services.
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Digital Marketing Program ManagerWiziq Apr 2013 - Jan 2015Gurgaon, India• Developing marketing strategies and implementing quarterly and annual marketing plans towards achieving targeted number of leads, and revenue as per business plan. • Initiated paid search marketing program from April ’13 and consistently achieved 20-25% month over month growth in lead volume via Google Adwords, Bing, Facebook and other paid channels • Streamlined promotions, Public Relations (PR) strategy, planning of various online events / webinars and achieved consistent coverage on major tech blogs, and news sites generating significant brand awareness and buzz for the organization• Responsible for complete Social Media Management for WizIQ’s Official Facebook page, achieving consistent month over month growth along with excellent engagement from the audience• Streamlined e-mail lead nurturing processes, deployed better e-mail management systems, and tested and optimized e-mail content for optimum open rates, and targeted user actions• Coordination & marketing of collaterals (e-books, case-studies, whitepapers), and content distribution strategy via internal web properties as well as paid distribution. -
Digital Marketing & Insights ManagerGlobal Optics Inc Oct 2011 - Dec 2012Gurgaon, India- Responsible for brand communication through digital channels, setting up key marketing projects and execution of digital marketing campaigns, tracking and optimization.- Lead in developing key web analytics reports using multiple tools to derive actionable insights, and optimization of online sales channels.- Provide competitive analytics through tracking, collection, and extensive analysis of competitors data using various tools and technologies.- Overseeing continuous expansion and growth of digital sales channels like paid search, social media, organic, affiliates, e-mail, and more.- Perform A/B and multivariate tests for improving overall site's and digital marketing campaign's performance.- Collaborate with multiple teams within the company to ensure seamless operations in all of company's digital marketing operations.- Drive new initiatives and test new tools and technologies related to SEM, campaign analytics, & competitive analytics.
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Process ManagerEclerx Feb 2011 - Sep 2011Mumbai Area, India- Business analytics and data mining for web based strategic revenue generation models.- Managing key account of a Fortune 100 Multimedia and Creativity Software Products Company based in U.S.- Keeping track of site KPI’s and recommend tweaks, improvements and flag implementation (quality) issues as some of the key parts of the role.- Drive reports to monitor campaigns and provide actionable feedback on their effectiveness.- Enabling Client engagement and Business Development in coordination with Onsite Team- Drive reports to monitor internal and external campaigns and thereby delivering actionable comments on their effectiveness.- Successfully transition of pilots into fully functional processes. -
Project Manager / Sem ExpertHampton Media Services Limited Oct 2006 - Sep 2010Washington D.C. Metro Area- Managed advertising spend on platforms like Google Adwords, Yahoo Sponsored Search, Microsoft Adcenter, Facebook and various others.- Developed internet search marketing strategies that included pay-per-click marketing, social media, and search engine optimization for various projects.- Performed in depth quantitative analysis of client’s Search Engine Marketing (SEM) results.- Ongoing keyword discovery to expand and scale pay-per-click marketing campaign.- Perform A/B & multivariate split tests on various ad copies in ppc campaign & manage ateam of designers and developers for launch of a new design & current site optimization.- Provide hourly, daily, weekly analysis of several clients web properties performance.- Review staff planning need and participate in recruitment and resource management.
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Business AnalystExcellus Blue Cross Blue Shield Dec 2004 - Sep 2006Rochester, New York Area- Worked with SunGard Availability Services to conduct risk assessments and Business Impact Analyses to identify vulnerable areas within the company's critical business.- Worked conjointly with IT department and other key personnel to determine if changes in hardware or software configurations affect disaster recovery plan outcomes.- Worked with senior management to develop Business Continuity Plans for various departments under Excellus Health Plan (EHP) to ensure continuity of critical businessfunctions in the event of an emergency or disaster.- Responsible for deployment of E-Planner a Business Continuity & Disaster Recovery software by Sungard Availability Services.
Ayush Pant Skills
Ayush Pant Education Details
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Management Information Systems
Frequently Asked Questions about Ayush Pant
What is Ayush Pant's role at the current company?
Ayush Pant's current role is Marketing Leader | Growth Hacker | Data Analytics.
What is Ayush Pant's email address?
Ayush Pant's email address is ay****@****ail.com
What schools did Ayush Pant attend?
Ayush Pant attended Rochester Institute Of Technology.
What skills is Ayush Pant known for?
Ayush Pant has skills like Google Adwords, Google Analytics, Omniture, Paid Search Strategy, Search Engine Marketing, Conversion Optimization, Digital Marketing, Web Analytics, Coremetrics Analytics, Clicktale, Email Marketing, Email Strategy.
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Ayush Pant
B.Tech C.S.E | E-Cell Aceit Lead | Secured 23Rd Position In Nec Iit Bombay | Intern At Celebal Technologies | Data Engineer|Figma | Gamer | Seeking OpportunitiesJaipur -
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2gmail.com, appinventiv.com -
Ayush Pant
Senior Engineer| Lithium Batteries | Hv System Engineering | Li-Ion Cell Modelling | Xev'S Vehicle Validation | Thermodynamics BenchmarkingPune
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