Business Analyst | Performance Marketing Executive | Paid Media Specialist
My major responsibilities include:• Building and maintaining relationships with clients and vendors.• Understanding and solving clients' problems related to paid media and the objectives they want to achieve.• Maintaining an Average ROAS of 4.5 and ROI of 5.5 for more than 4+ Clients.• Successfully Handling 4+ Brands & Altogether worked on 8+ Brands. • Creating Media Plans for current and prospective clients.• Working closely with clients, Media Buying and operations staff to develop and expand brands across various media platforms through tailored, integrated media solutions.• Managing and training a team of interns to build and execute performance marketing campaigns.• Auditing and improving internal PPC accounts through the creation of action plans.• Coordinating with publishers and media vendors for affiliate and non-biddable campaigns.• Regularly evaluating campaign performance and making adjustments as needed to optimize plans and take corrective action.• Presenting periodic review decks to clients.
