Ayu S. Rahayu Email & Phone Number

Jakarta, Jakarta, Indonesia

Handling daily end to end operational of Watsons Official Store in Shopee and TiktokshopDevelop and build Watsons Tiktokshop; increase the awareness, visibility and sales by utilizing Tiktok main feature.Working closely with third parties especially brands & marketplace RM for marketing activity to increase sales and visibilityMeasure and deliver performance report and activity plan in weekly basis for internal and external needsAchievement Highlights:- Achieved 163% year-over-year NMV growth on Tiktok (Jan-Jun 2024)- Achieved 86.6% year-over-year NMV growth on Shopee (2023)- Achieved 81.7% year-over-year NMV growth on Shopee (Jan-Jun 2024)- Becoming the biggest sales contributor in online channel

Jakarta, Indonesia

Handling Mom & Babies category for online channelAssist new store and new channel openingMaintain good relationship with related partiesPlan and create monthly e-commerce marketing strategies Working closely with Brand team for e-commerce and social media promotion and activityAchievement Highlights:- Acquire 3 new account for telemedicine channel- Achieved 136% year-on-year NMV growth in 2023- Becoming First Rank in Shopee Mom & Baby Category

Jakarta, Indonesia

Responsible for ipanganandotcom performance on online channelDeveloping strategies to increase brand awareness, customer engagement, products performance and sales performance of ipanganandotcom in 11 citiesPlan and create monthly marketing strategies in e-commerceMeasure and deliver performance report of weekly sales and campaign performance to related business partnerMaintain a good relationship with all business partner and liaise for PO, stock, support promotion, price update and product replenishmentLiaise with all Warehouse PIC in Jakarta, Tangerang, Karawang, Bogor, Bandung, Semarang, Surakarta, Yogyakarta, Surabaya, Medan and Makassar for PO progress, manual orders, special event and campaign promotion.Acquire new potential business partnerLiaise with mar-com and creative team for social media activity and website store activation projectAchievement Highlights:- Hit highest daily sales in 10.10 2021- Becoming 1st shop rank in Groceries category- Achieve 85% year-on-year GMV growth in 2021- Involve in shipping coverage expansion by opening 4 new warehouse

Kabupaten Bekasi, West Java, Indonesia

Responsible for Home & Living category on MarketplaceResponsible for daily store maintenance such as new product upload, stock update, price update, description and image updateDevelop strategies to boost brand image & brand awareness on online platformStart and build stores in e-commerce platform to achieve sales target since the first time launchingPlan and create e-commerce marketing campaignMeasure and deliver performance report of campaign, traffic and salesMaintain a good relationship with related partiesWork closely with creative team for campaign planning, preparation and executionMake sure all store on e-commerce are always up to dateManage and maximize also monitor the usage of promotion tools inside the platform.Achievement Highlights:- Fastest Growth Brand- Highest Profit Brand

Bandung, West Java, Indonesia

Tasikmalaya, West Java, Indonesia

Tasikmalaya, West Java, Indonesia