Ayyappan Munirathnam Thirunavukkarasu Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

•Utilized Adelphic DSP to deliver banner ads to audiences exposed to static and digital billboards, increasing landing page traffic by 15% and click-throughrates by 25%. This multi-channel strategy enhanced overall digital campaign performance.•Applied advanced MS Excel techniques for data cleaning and analysis, including VLookup, pivot tables, and data visualization, to generate custom reportsthat provided actionable insights and facilitated data-driven decision-making.•Leveraged Python, NumPy, and Pandas to conduct exploratory data analysis (EDA) for evaluating campaign performance, assessing data quality, and identifying optimization opportunities. Employed logistic regression to pinpoint key areas yielding high ad impressions, facilitating targeted campaignstrategies and enhanced resource allocation.•Leveraged Google Ad Manager to generate leads for trucking partners, resulting in a 30% increase in available inventory for advertising placements on trucks, significantly enhancing visibility for client campaigns.•Managed a team of 2 Employees and 7 interns.

Toronto, Ontario, Canada

•Utilized Adelphic DSP to deliver banner ads to audiences exposed to static and digital billboards, increasing landing page traffic by 15% and click-throughrates by 25%. This multi-channel strategy enhanced overall digital campaign performance.•Applied advanced MS Excel techniques for data cleaning and analysis, including VLookup, pivot tables, and data visualization, to generate custom reportsthat provided actionable insights and facilitated data-driven decision-making.•Leveraged Python, NumPy, and Pandas to conduct exploratory data analysis (EDA) for evaluating campaign performance, assessing data quality, and identifying optimization opportunities. Employed logistic regression to pinpoint key areas yielding high ad impressions, facilitating targeted campaignstrategies and enhanced resource allocation.•Leveraged Google Ad Manager to generate leads for trucking partners, resulting in a 30% increase in available inventory for advertising placements on trucks, significantly enhancing visibility for client campaigns.•Managed a team of 2 Employees and 7 interns.

• Administered Instagram and YouTube handle of the company, creating, reviewing content posted, engaging with the customer on the social media platform• Analysed website traffic of the e-commerce platform through Google Analytics, analyzing and visualizing data collected• Designed social media strategy and promotional tactics• Helped in building the business and marketing plan• Performed SWOT analysis for the company

Chennai, Tamil Nadu, India

• Drove project completion by 18% and defined requirements, using process mapping, process flow diagrams, and user stories. Performed gap analysis of existing processes and created requirements documentation, business use-cases, and test cases to identify discrepancies and predicted potential risks.• Created a new set of operational processes and associated documentation, resulting in a reduction of critical incidents by 25% in the first quarter of implementation, by working closely with the business unit to identify and resolve issues, as well as identifying and implementing process improvements.• Engaged in crafting MySQL queries to retrieve a wide range of data from various databases and systems in the banking network. This encompassed accessing details like customer profiles, transaction histories, account balances, and other relevant information essential forreporting and informed decision-making.

Post Graduate Diploma, Strategic Relationship Marketing

Master Of Business Administration - Mba, Marketing

Bachelor Of Technology (B.Tech.), Electrical, Electronics And Communications Engineering