Develop and implement integrated B2C and B2B marketing strategies Architect lead generation campaigns with a multi-channel approach (paid advertising, lead nurture programs, email marketing, social media, etc.) Define, develop and analyze KPIs and digital marketing campaigns and provide recommendations to improve business Collaborate with internal partners to align marketing goals with overall company objectives and KPIs Stay knowledgeable on key market trends and best digital marketing practices Ensure accurate and timely completion of all administrative tasks by department supervisors.This includes time-tracking, adherence to the documentation of tasks in project management software, and timely completion of all deliverables and objectives Actively able to build lead gen models across various categories and establish, prioritize and juggle all client KPIs Develop and build out daily, weekly, etc. reporting cadence leveraging technology for accuracy and expedience in reporting Able to build out thoughtful test and learn scenarios complete with clear stated goals, triggers and expected outcomes as part of an ongoing client learning agenda which would include advising and acting in partnership with creative agencies Improve knowledge and understanding of key processes, offerings and POVs Develop performance media processes, including test and optimization processes related to direct response, lead generation and retargeting which can offer best practice for other clients / categories Stay current with industry updates and relay details to Agency and account team leadsDevelop and maintain an understanding of agency clients’ businesses and verticals Serve as a strategic resource for more junior team members Manage and grow industry relationship with vendors, platforms, tools and media Liaise with the creative team for streamlining of digital approach to strategic plan (oversight of digital details, specs, etc.)