• Founded and launched an online store for thrifted articles.• Designed the store's logo and packaging materials.• Procured and curated unique thrift articles, ensuring they suit diverse styles.• Created and managed logistic systems for all thrift articles.• Conducted professional photography of thrift articles for online listings.• Developed and maintained strong client relations and communication channels to enhance customer satisfaction.• Established and managed the store’s social media presence on TikTok and Instagram.• Created and designed engaging social media posts and videos for marketing campaigns.• Organized and set up promotional stalls at various universities to increase brand awareness and sales• Managed SEO strategies to enhance online visibility and drive organic traffic.• Initiated and managed boosted ads on Instagram to increase brand visibility and sales. • Managed weekly inventory turnover by selling and replenishing stock to maintain freshness and variety.• Sold each inventory stock within a week of acquisition, ensuring rapid turnover and freshness.

• Collaborated with a small team of three members, working both independently and collaboratively.• Provided with additional responsibilities as Social Media Manager and Human Resource personnel. • Developed and executed social media strategies, managing platforms like Meta, LinkedIn, YouTube, and TikTok.• Designed social media posts to attract investors and provide updates, showcasing Rijas Group’s products, business activities and business growth.• Led HR recruitment efforts, collaborating with management to identify and hire top talent.• Conducted outreach through LinkedIn, university career counselors, and various programs to find young talent for the company.• Managed and executed marketing campaigns for both Rijas Group in Pakistan and Dubai, and Rijas Technologies in the UK.• Designed and created content for the Rijas Technologies website.• Vetted legal documents including registrations, and contracts for Rijas Group and Rijas Technologies.• Played a key role in attracting clients through presentations and sales pitches.• Recruited a team of Business Development Managers for Rijas Technologies.• Created and delivered sales pitches to attract clients and investors for both Rijas Group and Rijas Technologies.