Ayzit O. Doydum Email & Phone Number

Philadelphia, PA, US

Remote

• Established UX research practice for a middle-market payment services organization with a focus on supplier-facing products, informing product design and business strategy.
• Organized collaboration between UX researchers, business analysts and market researchers to comprehensively aggregate data across channels and identify knowledge gaps.
• Contributed user perspective to design process, working closely together with product owners, UX and content designers.

Remote

• Designed, executed, and analyzed mixed methods research (surveys, prototype tests, user interviews) with the aim of understanding client needs for online security modernization.
• Communicated research findings to stakeholders throughout the company through research reports and provided actionable guidance for product design and content strategy.

Remote

• Conducted mixed methods research (surveys, click tests, moderated usability tests) at all stages of the product lifecycle for ups.com and the UPS mobile app.
• Shared research findings and recommendations with stakeholders through data visualizations and dashboards.

Remote

• Created Sketch wireframes for science-based performance mindset coaching chatbot mobile app.
• Conducted exploratory research and usabililty testing for new features.

Remote

• Designed website as well as digital and print marketing collateral including menus, flyers, and social media ad campaigns.
• Increased sales by 20% through implementing customer loyalty program and targeted marketing using NCR Aloha software.

Nashville, Tennessee, United States

• Developed engaging child-friendly novel computerized games to measure the development of executive function in pre-K to 3rd grade children.
• Led a 10+ person interdisciplinary team of research assistants in data collection at schools, data analysis, and presentation of research findings at conferences and community outreach events.

Nashville, Tennessee, United States

• Led a team of 4 undergraduate students through the user-centered design process to develop initiatives to foster computer science engagement among local female high school students.
• Collaborated with local organizations to prototype a technology career mentorship website using our qualitative research insights.

Atlanta, Georgia, United States

• Assisted with design, data collection, analysis, and publication of multiple research studies focused on the development of episodic and autobiographical memory.
• Designed Emory Child Study Center website.

Remote

• Adapted and usability tested a computerized version of The Picture Sequence Memory Task for the NIH Toolbox Cognition Battery.

Master Of Science (M.S.), Psychology (Cognition And Cognitive Neuroscience)

Activities and Societies: Peabody Graduate Student Associaton

Bachelor Of Arts (B.A.), Psychology, Minor In Cognitive Neuroscience

Activities and Societies: Temple Psychology Majors' Association, Psi Chi National Honor Society in Psychology, Temple Student Government