As a seasoned marketing professional with a passion for driving business growth through innovative advertising strategies, I bring a diverse skill set and a proven track record in PPC management, digital marketing, and business analytics. Currently, I leverage my expertise at AiHello, a leading AI-driven PPC agency for Amazon sellers, where I manage ad campaigns for top-tier brands and support the development of advanced automation tools. My background spans marketing roles at Pepsi, Ismail Industries, and Trafflux, where I honed my skills in market analysis, brand strategy, and team leadership.With a BBA (Honors) in Marketing from the Institute of Business Administration, I have a solid foundation in consumer behavior, marketing analytics, and business research. My hands-on experience includes revitalizing distribution strategies, spearheading digital product launches, and consulting for multi-million-dollar international brands.I'm driven by a commitment to delivering exceptional results and a keen interest in leveraging technology to optimize marketing efforts. My skills include advanced proficiency in tools like Excel, Google Analytics, Looker Studio, Tableau, and more. Outside of work, I enjoy football, feel-good music, fitness, standup comedy, gaming, and travel.
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FounderMatchbox PadelKarachi, Pk -
GrowerAihello Nov 2023 - PresentUnited States- Collaborate with top-selling brands to optimize their advertising strategies and maximize ROI- Manage PPC campaigns for Amazon sellers, utilizing technical business acumen to drive up sales and profits for 7, 8, and 9-figure brands- Support the development and enhancement of AiHello's automation software to improve efficiency and effectiveness of ad management- Conduct in-depth analysis of ad performance and provide actionable insights to clients for continuous improvement -
Co-FounderTrafflux Aug 2022 - Oct 2023Karāchi, Sindh, Pakistan- Onboarded international ecommerce brands and lifted their sales into 7-8 figures in monthly revenue (USD) through robust advertising strategies on ecommerce platforms like Amazon- Ensured MoM growth for onboarded brands using customer funnels, BCG matrix, MDS Framework, Ansoff Matrix, Brand Value Pyramid and other essential marketing tools - Hired, trained, and led a group of 6 individuals and achieved highest levels of employee satisfaction rates by instilling a strong culture within a team- Performed insightful analysis of business/advertising reports on a monthly/quarterly basis -
Marketing InternPakistan Beverage Limited Aug 2023 - Sep 2023Karāchi, Sindh, Pakistan- Revitalized distribution strategy for Pepsi's 1.25-liter variant. Analyzed root causes of underperformance in terms of revenue and market share- Explored nearby stores in my area, gathering firsthand insights on competition, pricing, brand awareness, and distribution -
Sales And Marketing InternIsmail Industries Limited Jul 2023 - Aug 2023Karāchi, Sindh, Pakistan- Spearheaded the digital launch of SnackCity Fills, ensuring a wide online presence for the brand- Teamed up with various flavor houses, both local and international, to curate SnackCity's exciting new flavor range- Orchestrated digital media plans, overseeing timelines and budgets, to ensure pervasive online presence across platforms -
Advertising SpecialistPivot Point Solutions Dec 2022 - Apr 2023United Kingdom- Managed monthly ad budgets of more than $200,000 across company’s entire brand portfolio- Provided advertising solutions, along with consultation, to multi-million-dollar international brands- Developed a team structure and a workflow to ensure maximum productivity while performing tasks -
Sales And Marketing SpecialistUpwork Nov 2020 - Jan 2023- Clientele base from Pakistan, US, and Europe- 50% long term contracts (over 6 months)- PPC-based ranking - Effective advertising using concepts like BCG matrix, sales funnel, etc.- Help brands grow and scale with tried and tested action plan- Establish strict KPIs to monitor the performance and effectiveness- Top Rated on Upwork - represents the top 10% from the entire talent pool -
Boot Camp MemberExtreme Commerce Dec 2020 - Dec 2021 -
Remote AssociateExtreme Commerce Jun 2020 - Jun 2021Handled A-Z operations for different FBA ventures. Work scope included product research, sourcing, development, launch & rank, and general account maintenance. -
Graphic DesignerFiverr Jun 2019 - Aug 2020- Worked with over 150 clients from all over the world- Had an overall rating of 4.9/5.0 (Level 2 seller)- Was responsible for creating business identity, establishing brand guidelines, and capturing the essence of the business in one single piece of graphics- Experience in a wide range of industries/niches- Learned and used the power of branding and the impact it creates -
Chief Operating OfficerNixor Financial Services Feb 2018 - Feb 2019KarachiNFS is Asia's first student-run credit card company, which seeks to provide financial solutions to the community. Being a COO, I was responsible for the smooth execution and running of projects - which were drafted after taking my consultation. Providing financial literacy and conducting workshops was also a part of my job description. -
InternNixor Financial Services Jun 2017 - Feb 2018Karachi
Azam Ali Education Details
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Bachelor Of Business Administration - Bba -
2As, 1B
Frequently Asked Questions about Azam Ali
What company does Azam Ali work for?
Azam Ali works for Matchbox Padel
What is Azam Ali's role at the current company?
Azam Ali's current role is Founder.
What schools did Azam Ali attend?
Azam Ali attended Institute Of Business Administration, Nixor College.
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