Azaret Leal Email & Phone Number

•Optimize site navigation through data analysis and testing, enhancing customer engagement and product discovery.•Execute and strategize site merchandising plans across multiple assortments, ensuring alignment with marketing and e-commerce goals.•Plan and execute merchandising strategies for seasonal events, promotions, and product launches.•Design and implement sort logic and filters to improve site search relevance and enhance the shopping experience.•Manage on-site search functionality, refining keyword rules and search redirects to improve relevance and usability.

Katy, Texas, United States

•Proposed and led projects to deliver a seamless user navigation experience on the e-commerce website.•Standardized processes with Photo Studio and Samples teams to streamline the creation of website content.•Partnered with site merchants and buyers to activate significant product launches consistent with brand guidelines.•Managed product detail page (PDP) content, collaborating with vendors to procure assets and identify enhancement opportunities.•Worked with the analytics team to measure the effectiveness of product page content and improve site performance.

Katy, Texas, United States

• Spearheaded social media campaigns which increased site traffic by 7%• Implemented digital and traditional marketing strategies at a nationwide scale• Collaborated with developer to re-design website and improve SEO rankings• Increased clicks by 35% through optimization of keywords in Google AdWords

Houston, Texas Area

• Compiled data from marketing departments and created Power BI dashboards• Audited and consolidated all company listings in Google MyBusiness• Integrated company-wide digital assets into a single platform (Vimeo)

Houston, Texas Area

• Analyzed data from customer transactions• Trained and develop incoming tellers• Provided approvals in accordance with bank policies to complete certain transactions• Performed monthly audits on all cash boxes• Managed teller line in absence of supervisor

Austin, Texas Area

Houston, Texas Area

• Created and deployed email marketing blasts through MailChimp• Developed, analyzed and presented a weekly leads report in Excel• Analyzed & allocated marketing budget across various target regions• Presented projects to CEO & leadership team

Bachelor Of Business Administration - Bba, Marketing

Business Administration And Management, General

Activities and Societies: Phi Theta Kappa, Honors students

Bachelor Of Business Administration (B.B.A.), Business, Management, Marketing, And Related Support Services