Azahara Vera Cobos Email and Phone Number
Andalusia, Spain
Azahara Vera Cobos's Location
Andalusia, Spain, Spain
Azahara Vera Cobos's Contact Details
Azahara Vera Cobos work email
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About Azahara Vera Cobos
Hard work, resilience and kindness drive me.My motto in life: “Everything is possible. The impossible just takes longer”. This is my story.At school, I constantly failed in Maths and I was told I could never be successful working with numbers. I have since managed client portfolios with more than $20 Million advertising investment. At college I was told that not sticking to the briefs guidelines would always have a detrimental impact in my career. A few years later, I had the chance to represent Spain as a Young Lion in the Cannes Festival.In 2014 in Australia, there were just a few Spanish people working in the Digital Media industry. Not only I managed to get sponsored by a multinational company, but I also got promoted to Digital Media Director after working for 7 months. During my time in Sydney as a Strategist, I was the only Spanish Strategy Director in Australia. In 12 years I have worked for amazing clients in Spain and Australia such as P&G, Kimberly-Clark, Colgate, Mastercard, American Express, Barclays, Peugeot, Chandon, PANDORA, David Jones, Sanitarium, etc.In August 2018, I returned to my hometown (Málaga - Spain), looking for new exciting challenges.Since I landed, I participated (& won!) the Demium AllStartup36 competition and I joined Promálaga Mentoring as the Marketing Mentor for entrepreneurs & small businesses in Málaga. I genuinely enjoy helping, just good old fashioned 1:1 problem solving. I realised that my marketing expertise working for big accounts was helpful to help other companies grow. Since April 2019, I work providing marketing support for startups. I also teach Marketing at Foxize, EDIX, ESESA & ESIC.In January 2023, I joined Startup Wise Guys as the Product Lead of the Angels Up Academy and in January 2024 I got promoted to Head of Scouting. I am also the founder of Doers Talks, a non-profit event whose main objective is to spread professional success stories in which the speakers themselves have personally participated, in the form of 20 minutes powerful talks. In addition, we have a collaboration agreement with AMAPPACE (the Cerebral Palsy Care Association of Malaga) in order to raise funds to improve its pediatric facilities. The first edition happened on the 22nd of September in Málaga. Bring it on 2024!💪
Azahara Vera Cobos's Current Company Details
Startup Wise Guys
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Head of Scouting and Programs
Andalusia, Spain
- Website:
- startupwiseguys.com
- Employees:
- 184
Azahara Vera Cobos Work Experience Details
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Head Of Scouting And ProgramsStartup Wise GuysAndalusia, Spain
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Head Of Scouting & Acceleration ProgramsStartup Wise Guys Jul 2024 - PresentMálaga, Andalucía, EspañaIn addition to scouting, I lead the acceleration programs designed to meet the needs of each selected startup. This includes overseeing the implementation of these programs, ensuring that the startups receive the necessary support and resources to facilitate their growth.
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Head Of ScoutingStartup Wise Guys Jan 2024 - Jun 2024Málaga, Andalucía, EspañaWe believe in founders usually before they believe in themselves and are the first legit international check that also gives faster & easier access to future fundraising internationally.So, if:- You have a B2B startup that could fit in any of these categories: Cybersecurity, Extended Reality, Fintech, SaaS, Sustainability, Proptech or Web3,- with at least a working MVP,- at least 2 co-founders/team members (who speak English)- & initial customer traction, MRR or revenues.Make sure you have a look at our programs or DM me:https://startupwiseguys.com/all-programs/Our Portfolio has had 17 exits so far (& counting!). In 2016 we saw our first major exit when VitalFields was acquired by the Climate Corporation. Things have snowballed since then… In 2019, StepShot was acquired by UiPath and in 2021 we celebrated Pinterest’s acquisition of VOCHI. Apace with our exit success, many of our startups are steadily and sustainably growing with MRR above 100K such as EstateGuru, CallPage, Ondato, Fractory, and Katana.Ready to join Startup Wise Guys?
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Product Lead Of Angels Up AcademyStartup Wise Guys Jan 2023 - Dec 2023Málaga, Andalucía, EspañaGo here to learn more about it: https://startupwiseguys.com/angels-up-academy/Angels Up Academy is designed to equip you with the knowledge, skills, and strategies needed to invest in startups: from theory to an actual investment.The program includes:- Learnings shared by experienced angel and VC investors well known in Europe from Startup Wise Guy's network.- Comprehensive and easy-to-understand workshops.- Hands-on practice with real startups in several stages: from startup initial assessment to investment decision.- An opportunity to join a like-minded investment community of 300 international investors to share knowledge.- An opportunity to start building your Angel Investor portfolioAs the Product Lead, I am responsible for product vision, design, promotion, roll-out, partners management, operations, development and quality.
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FounderDoers Talks Sep 2023 - PresentMálaga, Andalucía, España*Inspiring action through short powerful talks*Doers Talks is an annual inspiring event in Málaga that brings together entrepreneurs, innovators, and leaders to share actionable insights and real-life experiences. Beyond fostering creativity and collaboration, Doers Talks is dedicated to making a positive impact. All proceeds from the event are donated to AMAPPACE, the Málaga Cerebral Palsy Association, to fund the purchase of essential pediatric equipment. This cause is close to my heart as a mother of twin boys, one of whom has cerebral palsy. My goal is to support the amazing work of physiotherapists who help children like my son lead more independent lives💪❤️Check out more in doers-talks.com -
Startup Analyst & Marketing ConsultantInnventuur Apr 2019 - Jan 2023Málaga, Andalucía, EspañaINNVENTUUR is not an ordinary consulting firm, we accelerate startups through our comprehensive consulting service. We invest in startups' talent highly vetted by our experienced team, and we look for private and public investment to drive growth.As a Startup Analyst & Marketing Consultant, these are some of my key responsibilities:- To read/review business plans and pitch decks in order to provide a complete analysis that drives the investment decision- To assess market/company attractiveness to help identify compelling businesses- To guide and assist in the preparation of startups' pitch decks- To organise and host demo day pitch events - To develop Startup Marketing Strategies - To lead the implementation of project management methodologies using SCRUM and OKRs -
CmoHappy Box Apr 2019 - Dec 2020Malaga, Andalucía, EspañaHappy Box is a smart B2B platform specialising in last mile deliveries. We are developing our own advanced Artificial Intelligence tech to offer the best instant delivery service for all kind of businesses. Currently running in 6 cities in Spain, we're working towards growing internationally. Stay tuned!As the CMO, I am responsible for planning, developing, implementing and monitoring the overall business marketing strategy. These are some of my key responsibilities:- To create alignment and engagement around measurable goals via OKRs.- To create the annual Marketing Strategy and lead the Social Media strategy, managing the execution performed by a Social Media agency.- To determine KPIs and develop internal reports.- To drive internal communications with Operations, Sales, Technology and People departments. -
Strategy DirectorInnovación Colectiva Oct 2018 - Apr 2019Málaga Area, SpainLeading strategic thinking and facilitating workshops, guiding change in social and business environments. Carrying out strategic consulting projects and innovation training to solve real challenges, using our own rigorous collaborative methodologies. -
Marketing Strategy DirectorMindshare Jan 2017 - Jul 2018Sídney Y Alrededores, AustraliaMy key role was to produce communications solutions to clients’ business problems that deliver growth and establish myself as the client’s trusted advisor. The clients I worked for were the following: Kimberly-Clark, American Express, Chandon & Craveable Brands.As the Strategy Director, I worked in building strategies that were grounded in data and insights, clearly articulating the roles of channels (offline and online) detailing how they bring the strategic thinking to life. More specifically, these were some of my key responsibilities:- To produce communications solutions to clients’ business problems that deliver global and local business growth.- To build a trusted and influential relationship with senior and day-to-day clients - getting under the skin of the client to understand their needs, wants, expectations and idiosyncrasies.- To inspire and motivate the strategy team colleagues and the rest of the agency to think provocatively and deliver best in market product. -
Digital Business Marketing DirectorCarat Australia Feb 2016 - Nov 2016SydneyMy key role was to deliver strategic digital lead media recommendations & lead clients relationships with Mastercard, Philips, Prada, PANDORA, David Jones, Arla Foods and Sanitarium. My role was a combination of strategy, senior client management and development of media solutions across all digital channels, as well as managing the digital planning team.More specifically, these were some of my key responsibilities:- To work on the Strategy and digital lead Media Recommendation providing strategic digital input.- To lead a high-performance team to create and execute the brand strategy across all the accounts.- To ensure quality control of engagement with the client and digital agency partners including deadlines being met, overall accuracy and format of work being presented as well as the performance of campaigns at a macro level.- To oversee planning documents written by the Business Manager level and add where required to ensure the highest quality output (ideas, negotiations, ROI). -
Digital Ip&I Marketing Director (P&G Team)Mediacom Australia Mar 2015 - Feb 2016SydneyMy key role was to lead the client relationships from a digital implementation and investment perspective, as well as managing the digital planning team for P&G in Australia.More specifically, these were some of my key responsibilities:- To lead the client relationships from an Implementation and Investment perspective, ensuring that client servicing is first class.- To manage and lead Implementation planning and buying function across all digital channels; converting thinking and ideas into media plans.- Responsible for the media plan from the Communications planning through to execution. - Competent use of core Implementation tools (Roy Morgan, AQX, Nielsen) - To lead digital campaign assessment methodology.- To be responsible for the training and development of the digital manager, digital executives and digital assistants in the team.- To work collaboratively with CCP to develop media solutions and develop initiatives.- To ensure and oversee workflow and resource allocation.- To drive the Offline / Online integration across their portfolio, through integrated recommendations and media briefs/negotiations. -
Digital Ip&I Marketing Manager (P&G Team)Mediacom Australia Aug 2014 - Feb 2015SydneyMy key role was to manage the buying performance and delivery of the digital team, pre-tracking through to post analysis reporting with learning’s and insights to be presented to the client. I was also in charge of developing and nurturing the digital team for P&G Australia.More specifically, these were my key responsibilities:- To create the strongest plans – by briefing suppliers with thoroughness and consistency to achieve the best digital opportunities.- Accountable for the delivery against the digital trading strategies.- Responsible for the buying performance and delivery of the team, pre-tracking through to post analysis reporting with learning’s and insights to be presented to the client. - Merchandise all elements of the buying process to clients (Pre buy, post analysis, market trends and developments, market developments and added value) - To train and lead the development of Executives and Assistants with support and management of the workload and quality of the team/product. - Active role in briefing media vendors with the IPI Director, establish key relevance with appropriate level of seniority of media owners.- To use and understand all the Implementation buying tools (Roy Morgan, Nielsen, R+F)- Competent in evaluating and negotiating all media with all the vendors.- Responsible for the activation of the media plan and bringing the big idea to life- To ensure all processes employed by the IPI team are SOX compliant.
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Digital Account Marketing ManagerMaxus Spain Jun 2012 - Jun 2014Madrid, EspañaMy key role was to manage clients’ expectations and answering all clients queries regarding digital, ensuring campaigns were delivered in a timely and efficient manner. Some of those clients were Colgate Palmolive, Barclays, Unidad Editorial, GolTV, etc.More specifically, these were some of my key responsibilities:- To develop and lead the strategy across digital media.- To respond to client briefs using research tools to develop efficient strategies.- Responsible for ongoing account management, managing client’s expectations and answering all client queries regarding digital, ensuring campaigns are delivered in a timely and efficient manner and presenting post analysis data to the client. - To work closely with clients, internal team members and stakeholders, building and strengthening relationships.
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Strategic Media Planner (Online & Offline - P&G)Zenith Optimedia 2011 - 2012Madrid, EspañaMy key role was to design, implement, and facilitate annual media marketing plans for P&G across both digital and offline channels.More specifically, these were some of my key responsibilities:- To lead the strategic media planning across P&G brands (more specifically for Braun, Wella Professional, Aussie & Kolestint).- To establish fluent relationships with client.- To design, implement, and facilitate annual media marketing plans.- To analyse the online media alternatives and made recommendations to best allocate advertising budget.- Effectively create and deliver client presentations. -
Digital Media PlannerHavas Digital 2009 - 2011Madrid, EspañaMy key role was to manage the day-to-day implementation and optimisation of digital campaign activities across Peugeot, Citroën & Grupo PrisaMore specifically, these were my key responsibilities:- To assist in digital media strategy development for clients. - To managing the day-to-day implementation and optimisation of campaign activities.- Daily interacting and maintaining rapport with digital media publishers. - To analyse research data and media/marketing information. -
Senior Digital Media SalesAtres Advertising 2007 - 2009Madrid, EspañaMy key role was to develop and execute digital sales plans to accomplish monthly, quarterly & annual revenue objectives establishing fluent relationships with clients and online media agencies (Havas Digital, Zenith Optimedia and GroupM).More specifically, these were my key responsibilities:- To establish fluent relationships with clients and online media agencies.- To develop and execute sales plans to accomplish monthly, quarterly, and annual revenue objectives (met and exceeded monthly revenue goals.)- To monitor online marketing campaigns, recommending solutions and analysing results. - To effectively create and deliver client presentations. - To work closely with TV department in order to make proposals jointly.- Taught offline teams to work with digital media proposals. -
Digital Media SalesVocento 2006 - 2007Madrid, EspañaMy key role was to develop and execute digital sales plans to accomplish monthly, quarterly & annual revenue objectives establishing fluent relationships with clients and online media agencies (Havas Digital, OMD and Arena Media).More specifically, these were my key responsibilities:- To establish fluent relationships with clients and online media agencies.- To develop and execute sales plans to accomplish monthly, quarterly, and annual revenue objectives (met and exceeded monthly revenue goals).- To monitor online marketing campaigns, recommending solutions and analysing results. - To effectively create and deliver client presentations.
Azahara Vera Cobos Skills
Strategic Planning
Social Media
Adserving
Mobile Marketing
Digital Media Marketing
Innovative Digital Marketing Strategies
Strategic Media Planning
Online Marketing
Digital Marketing
Online Advertising
Marketing En Internet
New Media
Digital Media
Marketing
Marketing Strategy
Business Development
Management
Azahara Vera Cobos Education Details
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Publicidad Y Rrpp -
Marketing
Frequently Asked Questions about Azahara Vera Cobos
What company does Azahara Vera Cobos work for?
Azahara Vera Cobos works for Startup Wise Guys
What is Azahara Vera Cobos's role at the current company?
Azahara Vera Cobos's current role is Head of Scouting and Programs.
What is Azahara Vera Cobos's email address?
Azahara Vera Cobos's email address is az****@****ail.com
What schools did Azahara Vera Cobos attend?
Azahara Vera Cobos attended Universidad De Málaga, Leeds Beckett University.
What skills is Azahara Vera Cobos known for?
Azahara Vera Cobos has skills like Strategic Planning, Social Media, Adserving, Mobile Marketing, Digital Media Marketing, Innovative Digital Marketing Strategies, Strategic Media Planning, Online Marketing, Digital Marketing, Online Advertising, Marketing En Internet, New Media.
Who are Azahara Vera Cobos's colleagues?
Azahara Vera Cobos's colleagues are Cärolyn Soidla, Kristjan Nork, Evita Kreile, Evette Biyouga, Timi Ilze, Johnny Cervantes, Anna Guzman.
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Azahara Vera Cobos
Ejecutiva De Cuentas At Planeta Advertising NetworkGreater Madrid Metropolitan Area1planeta.es
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