Azeem Choudhary Email & Phone Number

London, Gb

London Area, United Kingdom

SmartestEnergy is a people-powered energy company, empowering switched on customers, generators and partners to get to net zero. We know the journey to 100% renewable energy is complex, because everyone’s at different stages with unique needs. That’s why our model is flexible, our advice is unbiased, and our innovative retail solutions are realistic.We’re driving the worldwide transition to net zero with offices in the UK, the United States and Australia. As a growing community, we can make the system fairer and more powerful. We can better show the realities and rewards of switching from fossil fuels to clean energy. Connect generators to customer demand. Accelerate the market. Create jobs. And champion greener, smarter energy for generations.SmartestEnergy. Empowering a greener generation.

London, England, United Kingdom

Industrial decarbonisation and net-zero start-up, with B2B services which include events, membership communities, reports, and webinars. Led the marketing department in maternity cover capacity, exceeding department revenue by 92% in comparison to the last FY.- Event Marketing: Planned and implemented multi-channel marketing strategy for four regional conferences, exceeding revenue targets by 14-26% for each event.- Budget Management: Managed a £50,000 budget; grew revenue on 59% utilisation. Determined project scoping and product pricing in line with revenue targets, monitoring cash-flow throughout each campaign.- CRM and Data Management: Increased HubSpot audience by 69% during my tenure whilst maintaining a <0.4% unsubscribe rate. Sourced data in compliance with GDPR and improved audience segmentation for better targeting. Optimised workflows and developed email automation for an enhanced customer journey.- Strategic Partnerships: Developed regional partnerships with the Ontario Government, Innovate UK and more to amplify awareness of events. Partnered with larger events to drive lead generation through exhibiting.- Line Management: Oversaw professional development of a marketing executive; setting KPIs, providing ongoing support and performance monitoring. Outsourced additional agency support for ancillary activities.- Community Marketing: Generated leads for the Decarbonisation Leaders Network and was responsible for all lead generation; growth in inbounds by 118% (416 enquiries in FY 2023-24, 190 in FY 2022-2023).- Website Development: Launched a revamped core website and four independent event sites. Responsible for site mapping through to content management, SEO, tracking and reporting.- Webinar Marketing: Marketed four webinars, with each webinar exceeding registration target by over 40%.

London, England, United Kingdom

Led the marketing strategy for the Climate Action Innovation Zone at the United Nations Climate Change Conference. With the assistance of one Marketing Executive, attracted over 11,000 visitors to the event in Egypt.Website Development: Content manager for the event website; optimised website in line with SEO and UX best practice. Planned the visitor journey and increased traffic to the site prior to and during the event.Email Marketing: Planned and oversaw campaign design and delivery. Segmented CRM audience into datasets for tailored messaging; achieved a 9% average click through rate across all promotional campaigns. Social Media (Paid and Organic): Harnessed five social channels and released syndicated content in line with a substantive calendar. Increased LinkedIn impressions by 668% over 2 months and maintained a 3-4% engagement rate average across all channels. Created post-event surveys to ascertain participant feedback. Partnership Marketing: Worked with the World Economic Forum, United Nations, Hitachi and other partners to promote and deliver events at the Innovation Zone. Connected with marketing representatives from stakeholder organisations to coordinate syndicated event promotion, as well as amplify our reach to wider audiences.Brand Management: Created brand guidelines and oversaw development of all collateral, from promotional videos through to vehicle wraps and merchandise. Ensured all partners complied with guidelines and messaging.

London, England, United Kingdom

Global membership association and the voice of sustainable hydropower. Planned and implemented the marketing strategy for the World Hydropower Congress; exceeded delegate target by 168%. Following this, shifted focus to enhancing digital marketing infrastructure, identifying growth-channels, and developing strategies for IHA products and services. Won the 2022 PRCA Award for best in-house digital team.Event marketing: Increased registrations to the World Hydropower Congress; ascertained 6,700 delegates against a 2,500 target, achieved this through email campaigns, social media and stakeholder partnerships.CRM and data management: Set up GDPR-compliant infrastructure with integration to the existing CRM; created new fields for more refined data acquisition, leading to a 20% increase in form submissions throughout the duration of contract.Marketing Strategy: Created dataplan and outreach strategies for stakeholder engagement, the World Hydropower Congress, SHIFT campaign, G-res Tool and other training services. Website development: Managed the World Hydropower Congress website; following this, identified high-traffic pages and landing page opportunities on the core website, optimising UI for multiple prospective audiences.Media relations: Disseminated content through Meltwater to consultancies, as well as international and industry-specific magazines, in order to amplify awareness of IHA news.Brand development: Revamped design assets for IHA training, webinars and publications; worked independently using Photoshop and in collaboration with an in-house designer.

London, England, United Kingdom

Biotechnology accelerator at the forefront of the UK's cell and gene therapy industry. Participated in the development and launch of the Advanced Therapies Skills Training Network (ATSTN). Currently working with a range of industry-collaborators and external agencies to create content in line with the marketing strategy. Content writing: Creating news articles, press releases and case studies for the CGT Catapult, ATSTN and Advanced Therapies Apprenticeship Community (ATAC) initiatives; helped to develop the ATSTN’s tone-of-voice. Marketing collateral: Developing promotional and tutorial videos incorporating the use of VR and hyperlapses. Compiling presentations for events and designing brochures. Website Management: Currently updating core website in line with a brand revamp. Developed the ATSTN website from planning through to implementation. Public Relations: Writing press releases and liaising bi-weekly with PR consultancy for synchronised distribution. Internal and External Communications: Creating external and internal newsletters; updating enterprise-app with press releases and news; updating the Intranet. CRM Management: Allocating leads to the business development team and responding to inbound enquiries. Brand Development: Created brand guidelines and assets for the ATSTN, as well as virtual events.

London, United Kingdom

*Pandemic Redundancy* - Delivered marketing strategies for government-backed innovation festivals. Attracted involvement from leading global brands including Huawei, Samsung and Google. Was involved in advancing brand strategy and enjoyed the creative freedom to develop social media, website and media partnership strategies.Media Partnerships: Introduced tiered packages for advancing ticket sales and brand awareness, including BTL and ATL deliverables. Directly managed outreach and negotiation; partners included CNBC, Asian Review and Entrepreneur Magazine.Website Development: Developed the Innovfest Unbound website, whilst updating and managing three other sites; involved in page layout through to content development.SEO: Optimised through tagging relevant keywords across all pages, images and backlinks.Social Media: Created organic social media strategy; grew followers across Twitter, Instagram and Linkedin; increased follower engagement through polls, quizzes, holiday-incentives and leveraging speakers.Email Marketing: Marketed to segmented datasets across the APAC and MENA regions; increased click-through-rate through A/B testing.Strategic Planning: Worked in line with a T&A plan; delivered competitor and market analysis; researched and shortlisted enterprise apps for onsite attendees.Brand Development: Assisted in developing the identity of the Unbound parent brand and each respective event; established core messages and brand aesthetics.

London, United Kingdom

Marketed sector-leading conferences across the healthcare, education and voluntary sectors. One of my projects, the Academies Finance Conference, was a winner at the Conference Awards 2019. Email Marketing & Data Segmentation: Brought in upwards of £500k revenue through email marketing. Sourced and segmented relevant datasets and marketed to them through tailored HTML-advanced emails.Strategic Partnerships: Introduced division-wide strategies for securing media partnerships; formed impactful contras with leading publications to promote our events.Social media: Launched Twitter handles for each conference; designed videos and collateral to increase impressions; collaborated with influencers to enhance credibility.Digital Marketing: Enhanced SEO using Yoast, displaying relevant keywords across each page; boosted online ranking through tagging all website collateral with key words. Monitored and ensured the performance of marketing activities through Google Analytics.Stakeholder Marketing: Diversified revenue through sponsor collaboration, particularly through e-blasts and securing newsletter inclusions.Website Design & Management: Created design briefs for each conference website; added pages throughout the campaign and ensured the layout was user friendly.Lead Generation: Diversified lead generation and captured new data via ‘Register Your Interest’, ‘Download Agenda’ and ‘Sponsorship’ enquiry forms. Procured third-party services including advertising, PR and remarketing platforms.Design and Brand Development: Assisted the graphic design team in enhancing brand development; drafted logos and created unique themes for each event.

London, United Kingdom

Marketing: Created content for the MyBest Group website and used this opportunity to obtain practical experience in content writing. Took photos of completed work, so they could be collated as case studies; handled content for social media and helped design leaflets for exhibitions (using Canva). Managed social media content.Account Management: Was tasked with the management of existing accounts. I liaised with our key clients to ascertain whether they needed additional services.

London, United Kingdom

Worked on the first B2B exhibition within the US, dedicated exclusively to British brands. My role was multi-faceted, and I had the pleasure of working within different ambits of the show. We were backed by Upper Street Events, a multi-award winning B2B events company.• Selling from September through to February, I worked within sales and sponsorship.• I explored various strategies for lead generation, including visiting prospective exhibitors at events, cold calling, mail-merge and outsourcing leads. • I procured high-end and royally appointed brands alongside mid-size companies which were open to US expansion. The sectors I sold within included fashion, footwear and accessories through to home and gift.• I also had the opportunity to work within marketing, and did content writing. I also contacted US buyers, liaising with UK and US PR companies to increase show coverage and helping to increase social media presence (Twitter and Instagram). • I obtained experience in account management, operations and CRM, by helping to organise the shipping and delivery of exhibitor’s goods and the provision of add-ons (furniture, electrics, banners, flights and hotel packages.)

Nationwide

Worked at various nationwide events, including festivals, concerts and formal events.