• Handling the Marketing, Sales Support & Merchandising Team. • Working on brand-wise country-wise marketing plan based on the marketing budget after discussion from the management. • Planning all sorts of marketing executions for new brand launches. Planning customer-wise marketing plan, sharing with the customer and follow up for the same through team in the whole region.• Working on and discussing supplier's Marketing Plan with management and later submitting it to the suppliers. Follow up on the same.• Presenting reports and business presentations to Suppliers.• Working closely with Customers, Agencies & in-Store Executions through team for the whole region.• Discussion in designing of concept and packaging with creative team.• Planning for product launch, based on launch calendar and working accordingly with the team for brand Launching.• Media planning with TV channels for brands/ product advertisement and follow up post airing • Discussing the Newsletter with the team prior to launch and reworking for approvals.• Support marketing for E-com customers and Web stores in the region.• Managing the team - Complete Product Data Management and providing to the Sales team in whole region.• Handling merchandising team. Their store schedule, promotion planning etc. through team leaders.• Coordination with TTC Social Media team for updates.• Maintaining smooth and timely flow of information to all the coordinates in the business. • Coordination within the Departments. Interviews of new potential promoters/merchandisers.• Checking and approving BTL marketing budgets for the region.• Exhibitions and Events - visits and participation• Customer Meetings, Store visits and Agency visits• Regular communications and immediate actions, coordination with SM Team and with Management.• Weekly team meetings and reporting daily/weekly.

• Building complete business plan including budgets with respect to procurement, sales and marketing for the company.• Responsible for procuring, launching and marketing for brands with in the region.• Planning and responsible for implementation of marketing strategies for product launch, sales and after sales services with suppliers, sub-distributors and retailers.• Handling retailers and sub-distributors with respect to brand positioning with in their markets and supporting them with all sort of marketing collaterals - ATL, BTL and SM/DM.• Discussing brand launch and marketing strategies with online customers as well.• Making complete roadmap of brand launch with respect to several brands with the region and there after discussing with customers.• Coordinating with TV channel partners for negotiating with brand/ series placement and planning media plan with their ad-sales team for all our brands.• Dealing with marketing companies for BTL and in store demos.• Discussing with suppliers the marketing strategies and implementing the same in the market, as per the market requirement. • Analysing, monitoring the brand performance in whole region and reporting the same to brand owners to rework on the brand strategies, where needed. • Building and maintaining business relationship with the suppliers after procuring their respective brands.

• Responsible for planning, development and implementation of all of the organization’s marketing strategies, marketing communications, and public relations activities, both external and internal.• Overseeing development and implementation of support materials and services for chapters in the area of marketing, communications and public relations.• Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities for retailers, monitor progress, assure adherence and evaluate performance.• Directing the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the Organization.• Analysing, monitoring the reporting of brand performance in whole MENA (Middle East and North Africa) region at retailers.• Responsible for editorial direction, design, production and distribution of all Organization publications.• Coordinate the appearance of all Organization print and electronic materials such as letterhead, use of logo, brochures, etc.• Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests.• Develop, coordinate and oversee programs, technical assistance and resource materials to assist chapters in the marketing, communications and positioning of their activities. • Reporting to Group Director Marketing and responsible for the whole LGCC region.• A team of 25+ merchandisers are working under my supervision in UAE, Kuwait, Qatar and Bahrain.• Handling complete Media for the company since August 2017 for Spacetoon and Cartoon Network, starting from arranging the raw material of TVC from the vendor till the sending of the plan and then analysing the broadcasting report.

• Ensuring effective development and implementation of marketing, advertising and promotional campaigns for achieving the marketing objectives of the organization engaged in the business of marketing and distribution of toys• Carrying out marketing, market analysis & reporting, brand performance monitoring and reporting for countries – (MENA – Middle East and North Africa) region for ensuring regional profitability and growth •Collaborating with: * Suppliers to ensure on time availability of seasonal catalogues and samples for the regional market and supporting campaigns for development of strategic plans * Customer’s Marketing Department to know their requirement and plan business plan accordingly• Managing overall brand management of companies top most brands and companies - Barbie, Lego, Crayola, Bandai, Playmates, Auldey, Leapfrog, Warner Brothers, Cartoon Network, Disney and MBC3• Preparing marketing budget of AED. 5 Million and implementation of the same as per the schedule• Handling offers related to POPs for End caps & Shelf Talkers, Invites; Offer Standees, Posters, Brochures, fliers, etc. product specific POPs in local language and English• Monitoring PR of the company for whole MENA region while managing the events like Toy Fairs, AGM and Business trips for high officials of the company• Arranging the visitor’s itinerary, meetings and Hotel accommodations• Supervising a team of 36 members across UAE, Jordan, Qatar, Kuwait & Saudi Arabia

• Involved in providing executive level marketing support to the General Manager in the successful development and implementation of marketing, export management strategies for achieving the marketing objectives of the organization• Assisted General Manager in enhancing profitability, sales and market share by designing, developing & implementing export management strategies, including the management of annual Marketing plan and budget of AED. 3 Million for promoting the sales with respect to the marketing calendar through dealer channel network aimed at increasing brand visibility / positioning• Supervised a team of 4 staff engaged in marketing and promoting sales through key accounts locally – Carrefour, Toys R Us / Early Learning Centre, Gulf Greetings & Lulu• Collaborated with sales team and merchandisers in key accounts to ensure the quality of the merchandising selling progress, future market opportunities and market feedbacks to increase business• Collected and reviewed brand sales performance reports from buyers of travel trade• Carried out implementation of events & promotion as per the marketing calendar for footfall generation and sales enhancement• Participated in Exhibitions/ Trade Fairs

• Holds the distinction of implementing comprehensive sales, marketing and business development strategy for promoting the sales of Pure Drinking Water in the territory of Abu Dhabi• Demonstrated excellence by personally leading all large contract negotiations, traveling extensively to capture strategic business wins with major client, etc