• Managing creative teams and building strategies for creative campaigns that include student, faculty, and alumni stories and testimonials developed for print, social media, and video formats. • Creating both month-to-month marketing plans while also preparing more long-range, strategic marketing plans in collaboration with the Office of Admission and academic departments.• 13% increase in fall freshman class enrollment in fall 2022.

Create and manage content initiatives across multiple channels and platforms to drive engagement, brand awareness, lead generation while supporting recruitment initiatives.

Courses Taught: MEDIA 3010/5010 Business Communication Online

Oversaw the communications team, as well as the coordination of communication activities within the Division of Professional Studies at the University of Wisconsin-Platteville. Managed the editorial services provided to course development, marketing, student services, student advising, and other areas within the university.

Oversaw development standards for length, budget, content, and assessment for content in both text and digital products. Served as a liaison between marketing, sales, production, and editorial groups while working hand-in-hand with authors to ensure successful title launches.

Created summaries for review panels.Assisted Developmental Editors with supplement scheduling, budgeting, and tracking.Wrote and edited copy for company website and brochures.Supported editorial department while learning to develop texts and digital products.Designed reference materials and other internal documents to assist sales force.