Hey! I'm Leo, a Product Designer with over 3 years of experience creating impactful, user-centered digital products across both B2B and B2C landscapes. My expertise spans Growth Design, high-fidelity prototyping, user testing, and conversion optimization, allowing me to balance high performance with exceptional design. I’m dedicated to crafting solutions that meet both business goals and user needs.With a strategic, collaborative approach, I work closely with agile teams to ensure alignment between user requirements and development priorities, focusing on delivering seamless, intuitive experiences. I believe that effective product design goes beyond functionality—it's about creating meaningful, lasting connections that resonate with users.Passionate about advancing UX culture, I actively promote research and best practices at every level, seeing design as a powerful tool for solving real-world problems. To me, design is more than a job; it’s about making a positive, scalable impact on people’s lives.Personally, I'm a Santos Futebol Clube supporter, love learning about new cultures and, whenever I can, I look for new ice cream parlors 🍦See more of my work at bit.ly/leoazeredo