A goFlux aproxima embarcadores e transportadoras para a cotação, contratação e gestão de fretes rodoviários no Brasil e é a plataforma líder no agronegócio brasileiro com mais de 2 milhões de viagens contratadas. Oferece, ainda, produtos de capital de giro para transportadoras, descarbonização do transporte rodoviário e produtos de inteligência para tomada de decisão em fretes.

Led all steps of the annual strategic planning cycles to create competitive advantage in volatile, uncertain and highly competitive scenarios. From competitive environment analysis and insights to the formulation of a new positioning strategy.

Reformulated pricing with two pilot projects that generated more than 20% price gain and served as the foundation for the company´s digital transformation launched in 2018. Led the annual strategic planning cycles.

Hired by CEO to provide high level strategic and operational oversight of VLI’s strategic directions, through a spin-off and private placement, to unlock its value with new business development. Coordinated the strategy and business plan formulation to support the private placement actively participating in negotiations in Brazil and abroad that resulted in R$ 2B primary and R$ 2,4B secondary intakes.Structured and led the Corporate Finance team that raised R$ 3B+ to finance capital investments and business growth.Designed and carried out a Corporate Governance model that allowed VLI´s fully function after the private placement and served as a Board Member of controlled companies. Conducted capital investment projects evaluations that reached R$ 5B and negotiated M&A opportunities in Brazil totaling potential investments of more than R$ 1B.

Identified business opportunities in the non-alcoholic beverages that resulted in new products launching and a long-term strategy for the juices business and new ventures partnerships negotiations with Pepsico and Nestlé.

Join the company to lead the M&A practice in Latin America and Canada Participated in all phases of M&A transactions with combined value of US$ 500M+ including Labatt USA divestiture, Brahma Venezuela merger with Cerveceria Regional and minor interest acquisitions in Peru, Dominican Republic, and Ecuador.Assessed Budweiser’s launch in Brazil by coordinating the feasibility studies and financial modelling.

Structured and lead the strategic planning team at LogIn after the IPO.

Joined the company to unlock the value of containership logistics businessManaged all business intelligence activities at Vale that helped to identify the value opportunity of conducting the spin-of and IPO of the container logistics business unit. Developed the business plan, supported strategy formulation and actively participated in the container logistics business unit IPO roadshow that formed LogIn.

Joined the company in its start-up phase to help to found it and accelerate its growthDesigned relationship marketing practices to foster repeated business in the existing client base with the creation and execution of email marketing campaigns that contributed with more than 20% of revenues compared to less than 1%Selected and implemented data mining tools to evaluate buyer’s behavior that shaped the first experiments with tailored offerings across channels.Designed order fulfillment and inventory replenishment processes at the business inception phase and lead Oracle ERP implementation that became a benchmark because of its complexity and reduced time to market.