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Azfar F. Malik Email & Phone Number

Group Product Manager - Personal Lending at BMO
Location: Greater Toronto Area, Canada 10 work roles 2 schools
1 work email found @cibc.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Work email a****@cibc.com
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Current company
BMO
Role
Group Product Manager - Personal Lending
Location
Greater Toronto Area, Canada
Company size

Who is Azfar F. Malik? Overview

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Quick answer

Azfar F. Malik is listed as Group Product Manager - Personal Lending at BMO, a with 42056 employees, based in Greater Toronto Area, Canada. AeroLeads shows a work email signal at cibc.com and a matched LinkedIn profile for Azfar F. Malik.

Azfar F. Malik previously worked as Director/Co-owner – Business Development & Marketing at Smart Select Autos Inc. and Co-Founder at Suit Up Tailors. Azfar F. Malik holds Ba, Economics (Major) Business (Minor) - Co-Op Program from University Of Victoria.

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Email format at BMO

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amalik@cibc.com
76% confidence

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Profile bio

About Azfar F. Malik

• Marketing leader with 10+ years of experience in developing holistic client engagement strategies, campaign execution, P&L management, data storytelling, people and vendor management• Solid Experience in analyzing channel performance and process optimization with strong analytical skills• Experience in using tools for Marketing Automation, Customer Relationship Management, and Social Media Monitoring• University degree in Economics and BusinessSpecialties: • Strategic Analysis, Analytical framework development• Product Management (Agile/Scrum)• Digital Marketing• Innovation and out of the box thinking• Industry, Market and Competitor assessment, Strategic Marketing Plan development• Pre and Post Campaign Analytics• Project Management• Business Analysis and Process Redesign• Event Planning and Management

Listed skills include Leadership, Salesforce.Com, Event Planning, Data Analysis, and 18 others.

Current workplace

Azfar F. Malik's current company

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BMO
Bmo
Group Product Manager - Personal Lending
toronto, ontario, canada
Website
Employees
42056
AeroLeads page
10 roles

Azfar F. Malik work experience

A career timeline built from the work history available for this profile.

Group Product Manager - Personal Lending

Current
Bmo

Toronto, Ontario, Canada

Sep 2022 - Present

Director/Co-Owner – Business Development & Marketing

Smart Select Autos Inc.

Mississauga, On

• Played critical role in the growth of the business by focusing on P&L and inventory management i.e. forecasting market trends to build inventory, while keeping in mind the seasonality customers’ preferences.• Thorough understanding of all aspects and operations of a dealership from sales and marketing, promotions, discounts, to getting vehicles financed.• Created and managed customer’s database and dashboard for KPIs; o Leads retention helped to create a tailored product for… Show more • Played critical role in the growth of the business by focusing on P&L and inventory management i.e. forecasting market trends to build inventory, while keeping in mind the seasonality customers’ preferences.• Thorough understanding of all aspects and operations of a dealership from sales and marketing, promotions, discounts, to getting vehicles financed.• Created and managed customer’s database and dashboard for KPIs; o Leads retention helped to create a tailored product for clients to place custom orders.• Exceptional communications skills to listen to each customers’ needs and translate them into helpful recommendations to increase overall customer satisfaction. Show less

Co-Founder

Suit Up Tailors

Toronto, Canada Area

www.suituptailors.comInstagram: #suituptailorsfacebook.com/suituptailors

Group Product Manager - Engagement And Retention - Unsecured Lending

Toronto, Canada Area

Nov 2018 - Sep 2022

Manager - Client Engagement & Retention Credit Cards

Toronto, Canada Area

• Managed end to end development and execution of the client lifecycle management model for credit cards. This included setting a baseline with existing cardholders and development of omni-channel marketing strategy for all clients by leveraging complex data sets. • I have supported the innovations in customer engagement using technology partnerships and design thinking as an enabler, including launch of trigger-based lifecycle management program that included both time based and behavioral… Show more • Managed end to end development and execution of the client lifecycle management model for credit cards. This included setting a baseline with existing cardholders and development of omni-channel marketing strategy for all clients by leveraging complex data sets. • I have supported the innovations in customer engagement using technology partnerships and design thinking as an enabler, including launch of trigger-based lifecycle management program that included both time based and behavioral based triggers.• Efficiently performed purchase volume analysis on existing clients and identified opportunities to grow share of wallet. This included getting up and close with large data sets and involved strong data storytelling skills to get buy in from senior management. • I am also responsible for developing end to end targeted campaigns; from developing strategy to creating agency briefs and liaising with cross-functional teams to deployment and finally interpreting results and implementing the learnings for future campaigns. • Knowledge and understanding of lending, credit risk management methodologies, policies and practices.• Built credibility, established rapport, and maintained communication with stakeholders at multiple levels, including external agencies and vendors.• Awards & Recognition: Winner of individual and team awards. Show less

Jun 2015 - Nov 2018

Sr. Marketing Analyst - Customer Insights & Marketing Ops

Toronto, Canada Area

• Contributed to the development and execution of integrated marketing campaigns to stimulate consumer spend and increase customer engagement. This includes idea generation, segmentation, target setting, ROI analysis, reporting and recommendations to identify future opportunities and grow share of wallet.• Development and maintenance of KPIs reports/dashboards; o Produced reports and presentations to help leadership team with decision making and to formalize strategies for new… Show more • Contributed to the development and execution of integrated marketing campaigns to stimulate consumer spend and increase customer engagement. This includes idea generation, segmentation, target setting, ROI analysis, reporting and recommendations to identify future opportunities and grow share of wallet.• Development and maintenance of KPIs reports/dashboards; o Produced reports and presentations to help leadership team with decision making and to formalize strategies for new business initiatives. o Developed and helped to continuously improve KPIs and metrics as required to analyze pre and post-campaign results for profitability.• Created the freight conversion model which generated leads close to $10 million. The scope of this business development project included identifying courier customers with the potential to use freight services.• Lead various enhancements’ capabilities to update systems and processes resulting in increased productivity.• Participated in the continuous development, monitoring and optimization of data models including predictive data modeling, customer segmentation and opportunity identification for acquisition, retention, share of wallet, and up-sell/cross-sell opportunities.• Awards & Recognition: Winner of Quarterly Achiever Awards. Also, successfully completed the innovation training and winner of the Purolator Innovation Challenge 2014 Show less

Mar 2011 - Jun 2015

Market Research Analyst

• Provided strategic business intelligence to key stakeholders (Agriculture and Food Industry) and senior management by data mining, analysis and trending data.• Created executive dashboards and analytical charts outlining Canada’s agri-food performance abroad in relation to several trade factors and economic indicators.• Created a Ranking Tool for managers to identify potential markets for Canadian exporters and to enable ad hoc country ranking to determine which products to… Show more • Provided strategic business intelligence to key stakeholders (Agriculture and Food Industry) and senior management by data mining, analysis and trending data.• Created executive dashboards and analytical charts outlining Canada’s agri-food performance abroad in relation to several trade factors and economic indicators.• Created a Ranking Tool for managers to identify potential markets for Canadian exporters and to enable ad hoc country ranking to determine which products to sell to specific country.• Developed country specific reports following departmental criteria within an assigned timeline. One report is in the process of publishing and will be available at the National Agricultural Library, Ottawa, Canada. Show less

Jan 2010 - Sep 2010

Research And Project Assistant

Bc Ministry Of Health Services

• Stakeholder Engagement: Functioned as the single point of contact between the BC Ministry of Health Services and Health Authorities, other provincial ministries, Health Canada and other provinces.•Project Management:oAssisted project manager on database development, data quality, integration and testing for Mental Health & Addictions Branch involving multiple stakeholders.oFacilitated requirements gathering of the sessions between clinical and technical staff to be used for new… Show more • Stakeholder Engagement: Functioned as the single point of contact between the BC Ministry of Health Services and Health Authorities, other provincial ministries, Health Canada and other provinces.•Project Management:oAssisted project manager on database development, data quality, integration and testing for Mental Health & Addictions Branch involving multiple stakeholders.oFacilitated requirements gathering of the sessions between clinical and technical staff to be used for new database development, keeping in view the public policy and its salient features. Show less

Jan 2009 - Apr 2009

Business Analyst

Bc Ministry Of Health Services

•Maintained existing health indicators and trending data to develop new indicators to facilitate decision making in the BC Health Care System, keeping in view the public policy. This involved analyzing data related to health status, non-medical determinants of health, and health system performance.•Research and analysis of 2006 Census data for Regional Profiling of the BC population to target specific areas in the BC Health Care System.•Strategic Planning: Part of a planning and… Show more •Maintained existing health indicators and trending data to develop new indicators to facilitate decision making in the BC Health Care System, keeping in view the public policy. This involved analyzing data related to health status, non-medical determinants of health, and health system performance.•Research and analysis of 2006 Census data for Regional Profiling of the BC population to target specific areas in the BC Health Care System.•Strategic Planning: Part of a planning and management team for a province wide event “Charting My Way” to help new co-op students in the BC Public Service. Show less

Sep 2008 - Dec 2008

Business Support Analyst

Bc Ministry Of Economic Development

•Provided analytical support to the management of the Unit's Skills Connect for Immigrants Program and offered recommendations to program managers.•Maintained effective working relationships with unit management, staff, and service providers to obtain support for complex problems experienced by service providers.•Liaised between service providers and technical staff to solve database queries requested by clients.•Created tools in Excel to enhance productivity and performance. This… Show more •Provided analytical support to the management of the Unit's Skills Connect for Immigrants Program and offered recommendations to program managers.•Maintained effective working relationships with unit management, staff, and service providers to obtain support for complex problems experienced by service providers.•Liaised between service providers and technical staff to solve database queries requested by clients.•Created tools in Excel to enhance productivity and performance. This included developing automated invoicing system and linked workbooks, creating user friendly interface, as well as quick reference guide for all the new tools. Show less

Jan 2008 - Apr 2008
Team & coworkers

Colleagues at BMO

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2 education records

Azfar F. Malik education

FAQ

Frequently asked questions about Azfar F. Malik

Quick answers generated from the profile data available on this page.

What company does Azfar F. Malik work for?

Azfar F. Malik works for BMO.

What is Azfar F. Malik's role at BMO?

Azfar F. Malik is listed as Group Product Manager - Personal Lending at BMO.

What is Azfar F. Malik's email address?

AeroLeads has found 1 work email signal at @cibc.com for Azfar F. Malik at BMO.

Where is Azfar F. Malik based?

Azfar F. Malik is based in Greater Toronto Area, Canada while working with BMO.

What companies has Azfar F. Malik worked for?

Azfar F. Malik has worked for Bmo, Smart Select Autos Inc., Suit Up Tailors, Cibc, and Purolator Inc..

Who are Azfar F. Malik's colleagues at BMO?

Azfar F. Malik's colleagues at BMO include Cary Schlemko, Jana Juhnevica, Mostafa Badawy, Lauren Neja, and Kathy Tansey.

How can I contact Azfar F. Malik?

You can use AeroLeads to view verified contact signals for Azfar F. Malik at BMO, including work email, phone, and LinkedIn data when available.

What schools did Azfar F. Malik attend?

Azfar F. Malik holds Ba, Economics (Major) Business (Minor) - Co-Op Program from University Of Victoria.

What skills is Azfar F. Malik known for?

Azfar F. Malik is listed with skills including Leadership, Salesforce.Com, Event Planning, Data Analysis, Market Research, Business Analysis, Competitive Analysis, and Strategy.

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