In my current role as a Media Planning Manager at 5paisa Capital Ltd., I coordinate with digital publishers for effective media planning and execution. I manage campaigns for various ad formats including banner ads, product integration, content marketing, broker listings, and CPL/CPM, video, audio, TV, OTT, and print ads. I integrate products with publishers to enhance reach and engagement. I track publisher performance using Google Analytics, generating detailed daily and monthly reports. Additionally, I organize offsite corporate events, ensure smooth coordination with the finance team for payments, and create UTM parameters to track and analyze reports for each publisher.

As an integral part of the Planning team in India at Naaptol Online Shopping Pvt. Ltd., my role involved media planning, which included marketing and managing product placements and their performance across television channels, as well as on-air live show planning for new products. I conducted quarterly forecast planning, considering upcoming festivals, seasons, and historical sales data. My responsibilities included analyzing the performance of commercials and products in terms of spot positioning and planning on-air live shoots to enhance consumer reach. I liaised with the sourcing team to predict future stock requirements based on consumer behavior and worked closely with the research, creative designing, and marketing teams to create synergies that led to positive product responses. Additionally, I monitored and drove inbound and outbound numbers, ensuring the achievement of overall targets on a daily, weekly, and monthly basis.

In my role as a Media Planning Operations – Media Analyst at Naaptol Online Shopping Pvt. Ltd., I analyzed the performance of all publications, conducted time band and product analysis, and prepared weekly and monthly comparison reports. Additionally, I provided feedback and suggestions to optimize the media plan.

In my role as a Quality Client Analyst at Naaptol Online Shopping Pvt. Ltd., I managed and supervised a team of 13 Quality Analysts, as well as audited tasks performed by the vendor quality team. I conducted call calibrations with vendor quality, operations, and training teams, prepared weekly and monthly quality reports, and provided analysis and solutions for low conversion and delivery percentages. Additionally, I conducted weekly and monthly reviews for process improvement and performed disposition accuracy analysis.

In my role as a Quality Analyst at Intelenet Global Services Pvt. Ltd., I monitored calls and provided feedback to agents for improvement, driving customer satisfaction on the floor. I conducted briefing and tape review sessions, interacted with clients for new quality updates and clarifications, and prepared weekly and monthly quality reports.

In my role as a Subject Matter Expert at Intelenet Global Services Pvt. Ltd., I handled escalation calls from customers, assessed their needs, and conducted brief sessions regarding new product updates. I conducted product training and oversaw floor walks for newly joined trainees, resolving agents' issues related to products and systems.

During my tenure as a Customer Care Executive at Intelenet Global Service Pvt Ltd., I managed inbound calls from customers, addressing inquiries, complaints, and requests with diligence and professionalism. I also ensured that customer suggestions were escalated to senior supervisors for further consideration. Additionally, I maintained high-quality standards and consistently achieved high CSAT scores, prioritizing customer satisfaction as a key performance metric.