Digital Marketing Specialist
CurrentDeveloped and executed a comprehensive digital marketing strategy that increased brand awareness by 30% and generated a 25% uptick in leads for recruitment services.Managed a monthly budget of $10,000 for paid advertising campaigns across Google Ads, LinkedIn, and Facebook, achieving a 20% improvement in cost-per-acquisition.Created and maintained engaging content for the company website, blog, and social media channels, resulting in a 40% increase in website traffic and a 35% boost in social media engagement.Conducted regular analysis of campaign performance using Google Analytics and other tools, providing actionable insights that led to a 15% increase in campaign efficiency.Collaborated closely with the sales and recruitment teams to ensure marketing efforts were aligned with business objectives, resulting in a 20% increase in successful placements.Stayed abreast of the latest digital marketing trends and technologies, implementing new tools and strategies that enhanced the company's online presence.
