Senior Data Scientist
CurrentWeekly CMO presentation on current market events, marketing KPIs, Campaigns achievements and improvement points, market share changes, revenue and traffic of services, products purchase trends, new customer acquisition and significant changes in costumers behavior.Directly contributed to the creation of a new and contemporary BI solution for MCCI that collects data from over 40 operational sources for over 100 million clients with petabytes of daily data.Contribution from the… Show more Weekly CMO presentation on current market events, marketing KPIs, Campaigns achievements and improvement points, market share changes, revenue and traffic of services, products purchase trends, new customer acquisition and significant changes in costumers behavior.Directly contributed to the creation of a new and contemporary BI solution for MCCI that collects data from over 40 operational sources for over 100 million clients with petabytes of daily data.Contribution from the marketing side to major company projects such as digital transformation, 3G network sunset, 5G network sunrise, data monetization, and new revenue streams.Participation in campaign design and pre/post analysis for targeting the best customers and offering the best products and prices to them that results in more revenue for my company and more satisfaction for our customers.Worked across marketing and product business units to build out the reporting infrastructure in Tableau from ground upAnnual target planning based on MCCI strategies; monthly monitoring of targets' attainment; and recommendation of Innovative solutions to reach targets before deadlines.Mentoring new employees through understanding business needs and how they can be productive in the marketing department.Cooperation from marketing side on implementing Data Governance at MCCI Cooperation in the marketing committee that standardizes and unifies KPI definitions at the corporate levelUsing customer data to forecast churners and developing solutions and strategies to save and restore them to a regular life cycleCreating analytical dashboards from scratch in Oracle Business Intelligence and Tableau for marketing managers and CMO that help them make the best business decisions.Built out the data and reporting infrastructure from the ground up using Tableau and SQL to provide real-time insights into the product, marketing funnels, and business KPIs Show less