Regional Marketing Manager
Oryx Trading Company Limited
Vietnam
• Identified and prioritized proper segmentation of markets through relevant segmentation criteria and customer behaviors to increases proactive lead quality and quantity.• Executed the business plan for the assigned channel and completes on-going analysis of performance to plan and Ensured achievement of agreed Channel targets/KPIs (NPS (Net proceeding sales), TS (Trade Spend), CCS (Channel Contribution Statement), Forecast accuracy, visibility etc.• Ensured development, implementation and /follow up of Channel business plan.• Provided guidance on where company needs to improve performance to increase revenue growth and maximize profitability.• Identified opportunity for service enhancements to better connect with customers for long term relationship.• Lead Channel to deliver financial target as well as non-financial service goals with flexible incentive system, capacity building as well as structured report and communication mechanism.• Performed financial, operational, market analyses to measure and report on Oryx' market space, opportunity and initiative results.• Improved relationships with important clients by Identifying customers Insight/actionable idea, understanding their needs, anticipating new marketing opportunities, and develop execution plan.• Coordinate with marketing and BD strategy to organize influential marketing campaigns to selected industry to generate quality contactable leads and deliver better conversion rate to justify the ROI.• Managed risk control on channel cash flow, P&L, meets the compliance requirement for brand use as well as customer data protection