Alice Zhou Email & Phone Number

Las Vegas, NV, US

Las Vegas, NV, US

• Responsible for all brand partnerships and negotiation of fee and deliverables.
• Increase brand awareness and audience engagement by generating 155,000+ followers and 4,000,000+ likes on Instagram; and 3,000+ average views on Snapchat.
• Participated and spoke at the 2019 BlogHer Food conference in a segment called BlogHer U: Social Media for Foodies, where we discussed the best practices for different platforms, analytics tools and the reality of.
• Analyze social media to find trends and increase viewership and maintained growth on social media with B2C marketing.
• Featured on several online publications including BuzzFeed, Food Network’s Snapchat Discover, and NY Magazine.
• Partnered with restaurants, food and drink companies, marketing and PR firms, and technology companies (Daniel Wellington, Compass, Panera and Coca Cola) to develop sponsorships on social media through B2B marketing.

London, GB

• Responsible for managing influencer campaigns from start to finish; duties include profiling for the right talents, work out an offer to get maximum deliverables for cost, contract negotiations, assigning hard.
• Implement and strategize new ideas for influencer campaigns based on trends and previous key learnings.
• Deliver 135% more than expected content for a client which is generating over 14M impressions and 1.1M engagement, and that is 357% better than the industry average.
• Spearheaded a one-day pop up in New York City with over 1,000 public foot traffic and 10 influencers to promote a new product for the largest US bakery company.

London, GB

• Grew client’s social footprint and raise awareness through community management and building relationships with followers.
• Led the influencer programs for a variety of industries (beauty, apparel and baked goods) to generate the greatest ROI.
• Developed and organized a 40+ person influencer (paid and unpaid) event to spread awareness of a new product.
• Maintained relationships with talent agencies and managements to increase potential future businesses.

Amherst, Massachusetts, US

• Attended all UMass Auxiliary marketing events and produce live social media content across all platforms.
• Managed all marketing and communication tasks, social media channels, social media strategies, event organizing and planning.
• Created PowerPoints and present to the team regarding social media strategies and photography.
• Developed and pitched marketing ideas to promote items and events, such as UMass Fresh and UMass 5K run across campus.
• Participated in UMass Open House to market UMass Dining and answer any questions that incoming students and parents may have regarding meal plans, allergies, diets, and more.

New York, US

• Managed social media accounts of 9 different restaurants in NYC and implemented strategy for sales growth.
• Engaged in customer dialogue and monitored issues to maintain social media growth and support.
• Worked closely with clients to create visually-appealing social media feeds that represent their brands.
• Organized photoshoots for restaurants and coordinated times for social media influencers to visit.

Los Angeles, CA, US

• Formulated descriptions for upcoming Nickelodeon live action shows, animations, and events (Kids Choice Sports).
• Imported GIFs and optimized Search Engine Optimization to increase GIF usage on GIPHY keyboard and Facebook.
• Devised weekly social insight report that included top trends in music, maker, and gaming to report to 40+ senior-level staff.
• Spearheaded partnership between Nickelodeon and Black Tap NYC to promote new episodes of SpongeBob SquarePants.
• Utilized Jagger Eaton Behind the Scenes (BTS) and highlighted scenes to dissect which areas to use for social promos.
• Developed weekly analysis of the unboxing trend in YouTube videos, alongside data science team.

Amherst, Massachusetts, US

• Created flyers for events and write posts to be published on UMass Political Science webpage, attend faculty events to takephoto to use in future news postings.
• Hosted a social media giveaway to increase followers and likes on Facebook and Twitter pages.
• Created a weekly newsletter with announcements, featured classes, events, scholarships, and more to be sent out to over 900 students and staffs.
• Posted on Facebook and Twitter accounts; managed and analyzed the social media growth on different platforms.

New York, NY, US

• Assisted in updating Logo TV, RuPaul’s Drag Race, and NewNowNext social media accounts on Tumblr, Pinterest, Google+, and off-season Facebook pages; searched for older tweets and reposted to encourage viewers to watch.
• Researched fan blogs surrounding Logo TV shows; crafted emails and maintained relationships with fan blogs webmaster.
• Organized and compiled prize packages, contacted winners of sweepstakes with legal documentation, maintained and properlyfiled paperwork, and sent out prizes to sweepstakes winners.
• Helped build monthly search engine optimization report, analyzed fan growth across all social media platforms, and tracked competitor social media’s growth.
• Created weekly social/digital report of traffic analysis of Logo TV, NewNowNext, and popular Logo shows on various social media platforms; analyzed Logo TV's social footprint to determine the growth and projectile of.

Amherst, Massachusetts, US

• Working with Advance C/S database
• Perform entity id number lookups
• Researching and changing biographical information.
• Completing coding and data research/ update projects.
• Performing gift/pledge detail lookups.
• Ensuring accurate data entry into Advance database

New York, New York, US

• Performed office duties including copying and sorting materials.
• Entered program data into Excel and Google.
• Assisted staff in planning & execution of activities for 200+ students.
• Coordinate programming by organizing materials and setting up technology.

• Assisted teachers in small classes of five young autistic children for movement therapy, art therapy, and music works.
• Participated in Ramapo workshops and training sessions to learn about how to work with children on the autism spectrum.