- Sourced, hired, and managed a team of five direct reports responsible for influencer strategy and partnerships.- Tripled monthly EMV in less than one year and grew active influencer community 4x.-Advises social media strategy and community engagement tactics across Instagram and TikTok.-Responsible for creative concepting and execution of in-person and digital activations; developed a viral TikTok influencer campaign which sold out the Glass Skin Veil Mist.-Assists with public relations strategy and brand positioning.-Owned the development and management of affiliate program.

• Head of influencer strategy and managed a team of six direct reports • Developed data-analysis processes to improve ROI, and oversaw all tracking and reporting directly to leadership• Responsible for all aspects of influencer discovery, outreach and relationship management• Handled contract negotiating and paid project management• Key stakeholder in developing creative 360 launch campaigns through ideation, strategy and execution

• Strategic consultant providing clients with a deeper understanding of the influencer marketing space, relevant industries, trends and best practices for brand/influencer communication.• Responsible for leading weekly client calls/meetings, providing competitive insights, campaign feedback, and utilizing data-driven reporting to teach my clients best practices for generating earned social media.• Serve as the primary contact and provide ongoing software education and support for 20+ high-profile client accounts in the cosmetics, skincare and fashion industry. • Corporate lead for all global LVMH clients. • Manage two direct reports, responsibilities include interviewing, on-boarding, career growth planning and performance review. • Creator and lead of the Marketing Task Force, acting as liaison and strategist between marketing and accounts teams to streamline cross-team collaboration and project management. • Creator and lead of Client Team Communication Secretary role to improve team organization, communication and planning, and to ensure consistent and correct messaging to all clients. In this role, I developed nine new client-facing deliverables and processes that were implemented company-wide.• Escalates client feedback to appropriate teams, working closely with product, data operations and engineering teams to ensure solutions are quickly and correctly implemented.

• Responsible for the success and maintenance of 20+ domestic and international client accounts. Relationship management includes leading weekly calls and quarterly in-person workshops with each client. • Work with clients to coordinate and launch influencer marketing campaigns, while using Tribe’s Ambassador Relationship Management (ARM) software to help track, manage and measure the effectiveness of influencer activities.• Presents industry research and best practices to clients to ensure their digital earned media program is successful and uniquely differentiated from competitors.• Lead client onboarding sessions and provide software tutorials to all new users. Act as their primary software support, available for troubleshooting and managing software bug process from identification to solution. • Account maintenance includes data entry, maintaining accurate Salesforce organization and documentation, response to all client needs and inquiries in a timely manner.Skills:*Excellent time management and organizational skills*Ability to work independently, as well as part of a team*Demonstrate initiative, resourcefulness and attention to detail*Ability to meet and exceed client expectations/deadlines in a fast-paced and demanding environment

In this freelance role, I combined my passion for live music with my account management skills. Responsible for sourcing and procuring 6-12 musical acts bi-weekly to perform at Sofar shows for a live audience in San Francisco. At the same time, held the role as Artist Communication Liaison responsible for solely managing at least one live show per week. This included constant communication with all artists and staff members regarding planning and arrival details, managing host expectations and designating flow, timing and safety at the event.Founded in London and based in 300 cities around the world, Sofar Sounds is a global network of artists, guests and hosts. Bringing the magic back to live music. A ‘Sofar’ is an intimate, invite-only secret performance - the best new music performed in a unique space to passionate audiences of influential music fans.

• Represents five technology clients across the mobile, database, Virtual Reality, enterprise storage and software industries.• Solely manages client speaking programs; successfully securing speaking roles at Augmented World Expo, All Things Open, AppsWorld, DevCon5, and SVVR, among many others.• Cultivates significant media and influencer relationships, consistently placing clients in top tier trade and platinum business publications.• Works within the USAA insurance company to develop and create original content for enterprise-wide employee communications. • Develops and implements creative social media campaigns utilizing video, content creation and influencer interaction across multiple platforms.• Drafts bylines, press releases, blog posts and media commentary on behalf of clients and C-level executives.• Pitches, coordinates and leads media/analyst briefings via on-site, Web, phone.• Project management and editing responsibilities for six interns. • Quickly promoted within the company through four levels of account management.

In this project-based role, I supported festival founders to develop and rollout re-branding and launch campaigns announcing a new festival format and expanded event series. Worked directly with festival leadership to create messaging and media strategy to tell festival’s history and communicate their decision to expand from a single day event to a weeklong series.I served as media lead for all festival press communications and helped secure preview and post-event coverage across local and regional press. Part of team that helped the festival achieve:*Nearly 15% growth in attendance over 2015, with 3,400 total guests throughout the 10 day series*Increase social media reach by 25% over previous year through influencer campaigns, ticket giveaways and other promotional activities *Promotional campaign leading up to the festival reached 500,000+ people across the Bay Area across print, digital, & social platforms*Lowered cost per acquisition (marketing $ spent vs # of ticket purchases) by 20% with expanded and improved press and social media campaigns*Launch the new weeklong format and the #OaklandMovingForward Speaker SeriesOakland Music Festival (OMF) is an annual celebration dedicated to keeping Oakland creative. OMF serves as a platform to highlight the city’s cultural heritage for a national audience with the goal of creating a sustainable local creative economy that can support full time artists and a thriving cultural scene. This year’s festival will feature a week-long series of showcases, parties, community events, workshops, and panel discussions geared to highlight Oakland’s eclectic scene, while also addressing the issues facing the creative community.

Feather Magazine (feather-mag.com) is a digital lifestyle magazine for women in their twenties reporting on fashion, beauty, health and fitness, entertainment and women's interests. As the social media manager for Feather Magazine it is my duty to create, promote and maintain a positive brand image that represents the values and ideals Feather Magazine stands for. My daily duties include creating content for the Twitter, Facebook, Instagram, Tumblr and Pinterest pages. Each day I create original content for each social medium, promote recently published stories and manage audience relationships. I generate attention, awareness and audience participation through implemented marketing campaigns such as giveaways, shout-outs and unique content. Since taking position I have achieved an increase of more than 126 percent of followers on Instagram, 28 percent on Twitter and 9.5 percent on Facebook. I am also a writer for Feather Magazine, contributing on average two to three articles for the health and fitness section each month. I am responsible for pitching my own story ideas and covering topics such as mental health, nutrition, exercise and general women's health issues.

I was hired on a project basis to help assist the Australian editor with a wide range of duties during a period of growth for Union Wakeboarder, as the publication prepared to take the print magazine international and ship to America. My duties included data collection and analyzing, international distribution research, and interpreting and disseminating the information in Excel spreadsheets. I was also responsible for interviewing, collecting electronic responses and correspondence with sources.

In this role I was able to combine my skills in journalism and marketing to help clients create and build a better online presence and brand awareness. I ran my own business working with clients in the real estate and mortgage fields. I worked one-on-one with realtors and loan officers to develop personalized online marketing strategies that spanned various online platforms including professional sites, social media accounts and personal websites. I led company seminars and personal education appointments to educate my audience about the basics of social media and online marketing, and coached them on how to best use the internet to increase their business and build a positive online image.

I was selected as the only paid editorial intern for the La Jolla and Del Mar/Carmel Valley Patch sites. Patch.com is a hyperlocal online news source that is owned by AOL. During my semester-long internship I worked directly with the sites' editor and was a major contributing writer of the sites' content. I was able to utilize and enhance my digital journalism and photography skills, combining the two with many of the stories I wrote. I engaged with the community by creating new business profile pieces and writing previews and reviews of local news and events. Internship duties also included uploading daily content to the Patch sites, using the web content management platform, utilizing social media to spread news and stories, covering events and interviewing sources. During my internship I wrote more than 55 published articles for the two sites, many of which were used as the daily front page story. My articles covered local news, upcoming events, business news and feature pieces. I was honored to be asked to continue as a freelance writer for Patch at the culmination of my internship. Working with Patch gave me the confidence and real-world experience necessary to excel in the field of digital journalism and an understanding and appreciation for its ethics, work environment, deadlines and expectations.

I joined the ZICO team as a field marketing intern and was hired to join the team permanently as a marketing event coordinator. The duties and roles of this position were widespread. I was responsible for overseeing new interns, product education and sampling, handling product storage supplies and various guerrilla marketing activities. I developed multiple networking partnerships in specific demographics, as well as maintained a budget to target those demographics. Additionally,I was responsible for multiple sales promotions through various chains in the San Diego Market Unit including partnerships with The Coca Cola Company. I successfully helped create the highest CDI/BDI market in the nation for the brand.

I was a weekly contributor for the features section of San Diego State University's daily student-run newspaper, an audience of more than 30,000 people. In addition to pitching my own story ideas, I conducted original research and interviewing covering a range of topics from business and technology, food and drink, business, and health and fitness. In addition to my articles I also had my photographs published to accompany my stories.View my stories online: http://www.thedailyaztec.com/author/alyssa-zickenberg/