Senior Performance Marketing Executive
Current● Executed digital marketing initiatives for Retail Fashion brand UNIQLO with priority for sales and session on website, achieving approximately 110% Google Analytics ROAS thus increasing the overall sales of UNIQLO by 26.8% in 2024 Q1-Q2 compared to the 2023 Q1-Q2 period.● Conducting test between creatives, audiences, and campaign objectives to improve the performance of ERHA that led to the increase of the overall sales by 38% in 2024 Q2.● Achieved YoY overall sales increase of 40.93% in average for the sportwear, fashion, and beauty client’s that I handled, through the use of digital marketing activities in 2023. Also attain 85% of client retention in 2023● Creating media plan and strategy according to the client’s yearly marketing calendar and monthly performance● Leading in developing a digital improvement proposal for ASICS which resulting in the contract extension for another year● Guiding and supervising the Junior Performance Marketing executive in day-to-day task, sharing insight and learning to the internal team and client’s● Planned, managed, and executed digital marketing activities for ASICS with priority for sales and session on website, resulting an increase of 75.49% in overall sales on 2023