• Execute and implement digital advertising campaigns to ensure accurate impression, performance, and revenue delivery• Collaboratively create, manage, and publish a company marketing calendar to ensure visibility, alignment, and timely execution on campaigns• Build the brief for the campaign, an overview of the target list, personas, message & differentiators, and components of the campaign• Effectively manage campaign expenses by staying on budget and estimating monthly costs• Define budget and CPA thresholds for all campaigns• Analyze campaign metrics and optimize to improve performance• Work collaboratively with sales and operations resources to host, execute, and achieve desired ROI• Report on campaign performance and make recommendations on a weekly basis (including Leads engaged, # of MQLs generated, spent & results VS targets)• Lead the team in taking optimization decisions and next steps: nurture optimization, ad creative optimization, testing of offers, messaging updates, budget adjustments.

• Deliver clear, consistent, and frequent communication to ensure ongoing clarity on strategy, tactics, goals, and performance for digital channels• Track and analyze digital channel performance metrics to drive future decisions and optimize lead acquisition and activation strategy• Scale existing channels and find new channels to make sure each market can reach maximum potential• Collaborate, develop and implement SEO strategy • Find and implement new traffic opportunities in search• Regularly perform thorough keyword research

• Collaborate, develop and implement SEO strategy • Maximize ROI in organic search optimization using analysis of data• Find and implement new traffic opportunities in search• Regularly perform thorough keyword research• Research and analyze competitor SEO activity, position, and spend

• Manage marketing budget for applicable business segments• Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.• Oversee and provide direction for market segmentation and targeting in order to deliver unique customer attraction and monetization strategies.• Collaborate with business unit leaders, to identify the marketing needs of the various business units• Work closely with Product Vendors, Management, Sales, and other various teams to ensure alignment at all times.

• Writing, Publishing and Updating blog posts and other web content• Developing and maintaining an organic social media and web content calendar, scheduling posts, monitoring engagement and making recommendations for improving performance• Implement, monitor and maintain paid search, PPC, and SEO strategies/campaigns• Research and analyze competitor SEO and SEM activity, position, and spend• Developing and executing strategies to drive awareness and traffic• Continuously monitoring and optimizing digital ad campaigns to improve performance and ROI• Create, test, and optimize landing pages• Perform A/B testing across multiple channels• Develop and maintain KPI reporting• Develop, manage, and optimize retargeting• Designing and implementing Email and SMS marketing campaigns• Measure the effectiveness of marketing efforts through various analytical channels• Analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.• Track, report, and analyze website analytics, PPC initiatives and campaigns• Preparing weekly and monthly digital campaign performance reports.• Analyze data to create actionable insights• Collaborating with product team, designers and other internal and external resources to ensure relevant digital marketing best practices are maintained and drive high value conversions.