The Collective AI Community is an exclusive, elite hub dedicated to harnessing the power of AI for personal and business growth. At its core, The Collective AI stands as a beacon for those navigating the vast world of AI, offering a unique blend of cutting-edge technology and human connection. Our vision is to create a world where technology serves humanity, driven by collective wisdom and conscious leadership. Our mission is to foster a community where technology and human wisdom intertwine, giving members a platform to explore innovations, network with forward-thinkers, and elevate their personal and professional horizons. As a Co-Founder of The Collective AI, I am deeply committed to bringing this vision to life. My role involves strategizing and executing acquisition initiatives, pioneering educational programs, and fostering robust community engagement. I lead the charge in creating an environment where learning and the evolution of AI technology go hand-in-hand with building meaningful human connections. My expertise in growth marketing and business strategy is crucial in expanding our reach, enhancing our affiliate programs, and ensuring our community remains at the forefront of AI innovation and education. I am dedicated to creating a space where members can not only learn about AI but also apply it to elevate their lives and businesses, embodying our mission of intertwining technology with human wisdom

At AZ Media, I specialize in crafting bespoke growth and scaling strategies for a diverse clientele, ranging from bootstrapped businesses to Series A, B, and C startups. My focus is on ensuring efficient use of resources, delivering tailored advice for sustainable growth and effective acquisition strategies. With extensive experience across various industries, I excel in developing comprehensive, scalable growth plans. My approach is uniquely suited for companies seeking judicious growth and startups in need of robust, scalable acquisition strategies. My goal is to lay a strong foundation for scalable growth, aligning with each client's specific objectives and stage of development.

Beauty Pie, a DTC luxury beauty brand, stands out in the beauty industry for its innovative approach to offering high-end products at accessible prices. Renowned for its unique subscription/membership model, Beauty Pie provides an unparalleled blend of luxury and value, disrupting traditional beauty retail.In my role as the Director of Growth Marketing for the US market, I was responsible for crafting the overarching growth strategies that propelled Beauty Pie's presence in a highly competitive landscape.Strategic Growth Planning: Developed comprehensive growth marketing strategies to enhance brand awareness and drive new customer acquisition. My focus was on creating a cohesive cross-channel marketing plan, integrating paid media, SEO, and referral programs to broaden reach and elevate customer engagement.Data-Driven Strategy Formulation: Utilized advanced tools like Tableau and GA4, and employed a variety of attribution models to inform strategic decisions. My approach was rooted in leveraging data analytics to identify and prioritize the most effective acquisition channels.Customer Retention & Acquisition: Spearheaded innovative product-led retention strategies and developed a compelling member referral program, focusing on creating a unique community experience and enhancing brand loyalty.Content & SEO Strategy: Directed the strategic development of SEO-centric blog content and UGC campaigns, ensuring alignment with brand positioning and resonating with the target audience.Market Analysis & Product Optimization: Conducted thorough market analysis and product testing, ensuring alignment with consumer needs and market trends. Regularly assessed and optimized the product mix based on detailed customer feedback and purchase behavior.

Sollis Health is a luxury medical concierge service operating 24/7 across multiple locations. Known for its high-ticket membership model, Sollis Health provides unparalleled healthcare services to its members. In my role, I led the digital acquisition for the B2C program, focusing on growth marketing to enhance digital revenue, improve campaign efficiency, optimize customer acquisition cost, and boost website performance.Digital Acquisition Strategy: Developed and optimized the digital customer acquisition strategy, resulting in a revenue increase of 139% in the first month, 26% in the second, and 72% in the third.Revenue Growth: Raised the share of revenue from digital marketing channels from 8.7% to 30%.Customer Acquisition Scaling: Expanded the customer acquisition strategy using paid search, paid social, and programmatic channels by 31% from the first to the second year.ROAS Achievement: Attained the best year-to-date ROAS of 3.2x across paid search and paid social channels.Cross-Department Collaboration: Partnered with Sales, Product, and Brand Marketing to enhance the lead-to-account rate and implement new campaign concepts, reducing CAC by 76% and increasing digital revenue by 524%.Budget Management & Strategic Planning: Managed a monthly media budget exceeding $275K, presenting digital plans and insights to drive further business growth.BI Dashboard Implementation: Led the implementation of a BI dashboard using Domo, enhancing data-driven decision-making and the effectiveness of all growth programs.Website Optimization: Coordinated in a website redesign and the introduction of a new multi-step lead form, increasing the conversion rate by 10x.My tenure at Sollis Health was characterized by a strategic and data-driven approach, significantly contributing to the expansion and digital presence of the brand in the luxury healthcare sector.

At Focus GTS, a premier niche tech staffing and recruiting agency, I led the marketing department, driving substantial growth through innovative B2B strategies. My role involved targeting decision-makers and C-Level executives in Fortune 500 and startup environments, primarily through platforms like LinkedIn, YouTube, and SEO-enhanced methods.Key Contributions:Team Leadership: Built and led a team, focusing on innovation, performance, and alignment with strategic business goals.Digital Marketing & SEO: Developed and executed digital marketing campaigns, significantly improving our SEO presence and leading to top rankings for key industry terms.Content Strategy: Oversaw the creation of compelling, SEO-focused content, elevating our blog's visibility and relevance.Innovative Advertising: Managed successful LinkedIn and Google ad campaigns, targeting high-caliber professionals and enhancing brand recognition.Website Optimization: Directed the development and management of our company's website, achieving an industry-low bounce rate and a substantial increase in traffic.Podcasting & Community Engagement: Initiated 'The Tech Show' podcast, spotlighting hiring challenges and strategies, thereby broadening our outreach and community engagement.MarTech Initiatives: Spearheaded MarTech projects to streamline marketing and sales processes, significantly boosting sales activities.Growth Achievement: Instrumental in achieving 30% year-over-year growth, with a 76% increase in organic search traffic and a 42% rise in sales activities.Awards & Recognition: Honored with multiple "Top Innovator" awards for my contributions to the company's growth and marketing strategies.

Quick Weight Loss Centers provides a weight loss program with 44 locations spread out across Florida and Texas. The program is aimed to help people lose unwanted weight with the direct guidance of in-center or online weight loss expert and branded supplements. As a digital marketing manager I executed both brand and performance marketing to balance creative with data-driven execution. I utilized consumer research (quantitative and qualitative) and trends to inform marketing strategy and initiatives. I partnered with sales to define customer’s journey and identify requirements. I then researched and assessed new ways to drive leads, leverage various paid strategies, targeted lists and other opportunities in order to translate complex concepts into easy to understand compelling messaging. I developed and oversaw marketing tactics across several functional areas of the marketing mix including; brand, digital and social marketing, tv commercial, radio advertising, analytics, email automation, email list segmentation, e-commerce functionality, landing page design, and website functionality, etc and driving strategy to drive these initiatives together using customer journey principles and marketing automation. I assessed marketing needs and made recommendations in allocation of budget across digital activities, measuring and tracking results, and reporting on return on investment.

I was accountable for developing and executing UberJet's marketing strategy, I worked closely with the CEO to create a true a brand; awareness and engagement were main objectives. I joined UberJets in the very early stage of brand development, and with a small marketing budget. Focusing on most current social media channels, I was able to attract valuable attention and spike interest of the consumer, which included high net-worth individuals in the US.Success included increasing social media presence by over 10 thousands organic fans, as well as successful Lead Generation campaigns focusing on paid traffic. With a very small budget, I was able to Generate Leads, Create engagement, Put out valuable content and do Creative work for branding. As "UberJets" being one of the more expansive keywords to run Ads for in GoogleAds, I was able to place UberJets on the top of the Organic Google Search Results.

As a private aircraft Broker I prospected daily, via phone and email with high-net worth individuals, business executives and other charter client potential.I drove change management within the company to produce programs with high value propositions for industry market segments