Strategy & Operations @ Aqua Systems

Graduate Assistant: Kelley Direct Online Program, MBA & MS ProgramVP of Marketing, Asian MBA AssociationVP of Communications, Tech ClubRelevant Project Experience:MBA Marketing Consultant: Partnered with P&G to deliver a 24-mo marketing strategy and product innovation recommendation to double market penetration for propriety productMBA Product & Marketing Consultant: Partnered with ride-sharing startup, Sharearide, to develop a long-term growth strategy for scale over the next 18 monthsGraduate Assistant: Kelley Direct Online Program, MBA & MS Program

• Founded and led planning, developing, and editing of the flagship podcast; accelerated production growth and brand awareness, increasing site visitors by 8% in the first quarter of launch• Researched, defined, and prioritized topics and themes for new episodes from concept to release; managed outreach and scheduling of newsworthy guests, audio editing and mixing, and led collaboration on script writing and show content for the host• Oversaw the digital marketing strategy for the podcast and liaised a network partnership with EARIOS media group

• Led internal collaboration and communications across 6 teams to create automated data access using JIRA, Atlassian, and Zendesk, allowing 75+ developers to access product data, reducing lead time from an average of 30 to 14 days• Revamped internal digital marketing podcast: recruited influential guests, conducted pre-interviews, managed logistics and production team, and prepared strategic interview copy for the host; increased viewership by 10% in under 3 months• Increased engineer productivity by developing an internal automated security clearance system to provide data access and approval status updates, resulting in full department clearance two weeks prior to client launch

• Managed 5-office real estate portfolio and led build out for New York HQ and Los Angeles offices; identifying low-tax opportunity zones, conducting commuter analysis and completing a detailed market analysis• Led Corporate Social Responsibility focus: developed product recommendations to remove tags assigning racial undertones