As the Director of Experience Design at Mobily, I’m spearheading a talented team of experience designers, content creators, and UI designers to deliver exceptional experiences across all touchpoints, digital and non-digital, including branch interactions. My focus lies on leveraging CX and UX research methodologies to deeply understand the journeys of customers, business partners, and employees. This holistic approach has led to:Impactful Design: Our work has driven positive change, resulting in pivots in propositions and revamps of business models.Strategic Vision: I played a key role in crafting and implementing Mobily's "Total Experience" strategy, approved by the board of directors.Collaborative Process: I established a cross-functional process that seamlessly integrates various departments across Mobily, fostering collaboration and efficiency.Award-Winning Results: Our efforts have been recognized with the regulator's (CST) CX award for 3 consecutive years, a testament to our commitment to excellence. In addition to winning the overall best Costumer Experience award in the Gulf, best Customer Experience Measurements in the Gulf, and The Customer at the Heart of Everything award by GCXA.Key Responsibilities:Leading and mentoring a diverse team of creative professionals.Conducting in-depth CX and UX research to identify user needs and pain points.Designing and implementing innovative solutions across digital and physical touchpoints.Collaborating with stakeholders across various departments to ensure alignment.Measuring the impact of design initiatives and demonstrating ROI.Staying ahead of industry trends and adopting cutting-edge design methodologies.

Pioneering the Future of Living at NEOM In my role as User Experience Lead at NEOM, I had the privilege of leading a diverse team of researchers, journey designers, UI designers, and developers on groundbreaking projects. We embarked on uncharted territory, designing and delivering both short-term and long-term solutions that met NEOM's ambitious standards and aspirations. Key Responsibilities:Led a cross-functional team: Guided researchers, journey designers, UI designers, and developers to collaborate seamlessly on innovative projects.Conducted extensive research: Employed benchmarking, user research, and innovative methodologies to deeply understand user needs and aspirations.Pushed the boundaries: Encouraged a culture of experimentation and creative thinking to design solutions for a revolutionary city unlike any other.Delivered impactful solutions: Designed experiences for various user personas like citizens, tourists, investors, and remote workers across diverse sectors, including health, technology, justice, tourism, aviation, entrepreneurship, and finance.Ensured adherence to NEOM standards: Maintained alignment with NEOM's vision and goals, ensuring all solutions met the highest quality standards. Highlights:Designed solutions for the government of the future: Conceptualized user experiences for a new governance model, setting the stage for a citizen-centric future.Pioneered experiences across diverse sectors: Contributed to shaping various aspects of NEOM's development, from healthcare and education to transportation and sustainable living.Fostered a culture of innovation: Championed an experimental approach, leading to groundbreaking solutions that pushed the boundaries of user experience design

Unveiling the Future of Finance through User Experience As a UX Expert within the Innovation Hub at Saudi Payments, I played a pivotal role in exploring and realizing value-added services for the financial industry. Utilizing a rigorous scientific approach to research and analysis, I contributed to the development of groundbreaking products that are positively impacting lives. Key Responsibilities:Conducted comprehensive research: Employed user-centered design methodologies to identify unmet needs and opportunities within the financial landscape.Analyzed global trends: Gleaned insights to inform innovative service concepts and user experiences.Collaborated with cross-functional teams: Worked closely with designers, developers, and business stakeholders to bring ideas to fruition.Ensured user-centricity: Championed user needs throughout the development process, ensuring solutions were intuitive, accessible, and impactful.Favorite deliverables:Financial empowerment for the disabled: Enabled individuals with extreme disabilities to manage their finances independently through brain-computer interfaces, fostering greater financial freedom and inclusion.Financial literacy through gamification: Gamified financial concepts for the next generation, fostering positive financial habits and responsible money management.Blink-to-pay technology: Pioneered secure and intuitive "blink-to-pay" technology, revolutionizing the payment experience for enhanced convenience and speed.

Transforming Healthcare Through User-Centered DesignAs a UX Specialist at Lean Business Services, a Ministry of Health initiative dedicated to healthcare innovation, I played a crucial role in conducting UX research and optimizing user journeys across diverse touchpoints, both digital and physical. My work contributed to significant improvements in the healthcare experience for various stakeholders.Key Responsibilities:Conducted user research: Employed qualitative and quantitative research methods to understand user needs, pain points, and behaviors across various healthcare sectors.Improved user journeys: Analyzed research findings to identify opportunities for improvement and designed solutions to enhance user experience across hospitals, dialysis centers, accessibility services, and more.Championed user-centricity: Advocated for user needs throughout the design and development process, ensuring solutions were intuitive, accessible, and effective.Collaborated with stakeholders: Worked closely with healthcare professionals, patients, and government officials to ensure solutions addressed their specific needs and aligned with national objectives.Impactful Projects:Enhanced healthcare access: Contributed to initiatives that improved accessibility for patients with disabilities, removing barriers to healthcare services.Empowered practitioners: Designed digital solutions tailored to the needs of healthcare professionals, streamlining workflows and improving efficiency.National unified medical file: Played a role in developing a national platform to create a comprehensive electronic health record system, providing patients with a central hub for their medical information and empowering them to manage their health proactively.Tele-radiology: Led the user experience design for a groundbreaking tele-radiology platform, offering patients remote access to highly qualified specialists and reducing travel burdens.

Organized and conducted all user experience research activities, such as: Business Analysis, Functional Analysis, Interviews/Workshops, Behavioural Observation, Journey Mapping, Personas, Experience Mapping, Wireframing, etc. Some of my clients are:FlyAkeed: an online travel agency that aims to empower users. Ministry of Housing: Analyzing and improving the move toward the online renting system "Ejar". Najm: Analyzing and improving the experience for users involved in car accidents. Estibyani: A comprehensive survey tool for the MENA region.

Director of UX and QA for an international startup that gained over 100k users since the launch of the beta site and Mobile App in November 2015. The App is #1 travel app in Saudi Arabia in 2015

Managed clients and our technical team during multiple web applications projects such as:Time Entertainment Agency: timeentertainment.com Ministry of Culture and Information: newmediacenter.sa Alkhoyool Alarabia: Alkhoyool.com Time Entertainment Events: saudicomiccon.com

Performed teaching-related duties to assist our professor and department head. Proctored exams, graded tests and homework, and advised students on their class project.

Presenting Cutco products for sale direct to the consumer, through preset appointments.Filling and submitting customer orders.Identifying potential customers through personal referral and lead generation.Scheduling appointments.Reviewing personal performance with the local office manager at weekly meetings.Attending advanced training workshops and conferences on personal sales techniques, consumer behavior, time management, and effective communication.

-Guided many students to find their passion and set their goals by travailing to different high schools around the country and giving lectures on how to succeed in collage.-Spoke on behalf the youth of Saudi Arabia in Al-Gad international forum.