Nida Aziz, Ph.D. Email & Phone Number

- Discovery Phase Research: Ownership of the discovery phase research process, defining research objectives, strategies, and methodologies to acquire valuable insights.- User-Centric Insights: Conducted comprehensive user interviews, surveys, usability testing, and other pertinent research activities to unearth user pain points, preferences, and motivations.- Persona Development: Crafted well-defined user personas grounded in research findings to ensure that the entire team possessed a clear understanding of our target audience.- Collaborative Approach: Collaborated closely with product managers, designers, and developers, effectively integrating user research findings into the product development process.- Hypothesis Testing: Formulated and validated hypotheses to substantiate product concepts, features, and design choices.- Data Analysis: Analyzed both qualitative and quantitative data from several streams, coalescing learnings and extracting actionable insights that informed product strategy and design.- Backlog of Research Learnings: Maintained a backlog of findings from the research conducted for post MVP improvements.- Usability Evaluations: Performed usability assessments and user testing to pinpoint areas for improvement and validate design solutions.- Documentation and Reporting: Prepared comprehensive research reports and presentations, adeptly conveying research findings and recommendations to cross-functional teams and stakeholders.- User Research Framework Development: Developed a comprehensive User Research Framework and How-to guides to streamline insight gathering and analysis, improving project effectiveness and guiding product development decisions.

WT is a socially motivated enterprise that strives to make streets safer for women, children and other members of the community who face the problems of street vulnerability. At WA our mission is to build physical communities that are not bound by geographical locations and to make the communities feel responsible for each other’s safety.WA recently won a £5000/- grant from the London Borough of Newham to develop and pilot the application.User Research activity: - I surveyed a diverse range of women globally (over 150 participants) to understand the problem of street safety - Obtained ethical research approval for all studies involving users - Conducted user interviews and targeted ethnography with various stakeholders, including community members, office holders and parents of young adults. - Developed personas, wireframes, and storyboards to understand user requirements. - Generated tangible, specific design requirements from the quantitative and qualitative analysis of data captured from user studies as well as the initial prototyping. - Developed mockups for user testing and feedback. - Presented pitches to several funding bodies and investors

London, England, United Kingdom

Developed, managed, conducted and assessed a course on Digital Electronics and Computing. This included– Preparing and delivering lectures using VLE platforms including Zoom, MS Teams and Blackboard Collaborate.– Conducting practical labs using VLE platforms. The labs included demonstrations using physical electronic circuitry.– Creating and grading online quizzes and virtual group projects and providing students effective and timely feedback.– Preparing and marking the final exam and putting the result together.– Managing demonstrators for the labs to set their objectives,prepare lab materials with them, highlighting the skills that are crucial and pointing out the key things that might require extra effort to impart effectively to the students.– Liaising with lab technical staff and administrative staff for the smooth running of the course. 􏰀 Supervised several postgraduate projects. The main responsibilities were – Having weekly meetings with the students.– Brainstorming ideas for projects and planning them out with the students. – Providing extensive feedback on their deliverables.– Ensuring milestones were met according to the timelines.

London, England, United Kingdom

I adopted a user-centred approach to design and develop a usable and useful automatically generated route planning platform for blind people.- Defined and refined the problem over several iterations based on user feedback at various stages of the project. This was done through surveys, semi-structured interviews, targeted ethnography, user-feedback questionnaires and usability testing resulting in a fully user-led design and development cycle.- Obtained ethical research approval for all studies involving users- Developed a local digital prototype using Python for usability testing- Ran several iterations of in-house testing of different parts of the user interface of the prototype, including quick-and-dirty evaluations, testing with expert colleagues and testing with naive participants.- Performed usability testing using Lego as a tangible counterpart to the digital prototype. This allowed the users to correlate the audio routes in the digital prototype to physical routes through Lego pieces.- Conducted the experiments with sighted participants in order to test how effective the audio-based routes were in providing route information. This gave me broader, quantitative data that I analysed using statistical techniques.- Conducted experiments with blind participants at various iterations of design and prototyping to get rich, qualitative data to understand the target audience's usability of the prototype as well as further user requirements.- All qualitative data was analysed using Thematic analysis and converted into crisp user requirements that fed into each next iteration.- Developed a web-based digital prototype using HTML, JavaScript, CSS and PHP for usefulness testing with the target users from USA, Scotland, and various places in England giving me a broader usefulness metric.- Published and presented the results in major HCI journals and several scientific forums, including seminars and top-tier auditory display and HCI conferences.

London, England, United Kingdom

- Interaction Design (Ethnomethodology, multimodal interfaces, phenomenology, design principles)- Research Practices- Technical Writing Pathway- C Programming- Analogue Electronics Systems- Electronic Engineering Maths- Digital Electronics and Computer Systems- Electronic Devices and Applications- Electric and Magnetic Field- Design and Build Robots

Pakistan

Courses and Labs Taught: - Algorithms and Computing - Data Structures and Object-Oriented Programming - Electronics Principles and Design - Electronics Circuit DesignOther responsibilities: - Supervised undergraduate projects resulting in peer reviewed publications: + Electronic, refreshable braille generator using subcutaneous electric signals + Brain-controlled prosthetic hand + Brain-controlled robotic gait trainer + Automatic control of lights and fans of a classroom using IoT - Worked as part of the team for Washington Accord accreditation to introduce Outcome-Based Education (OBE) in my department. Participated in discussions leading to the design of a format for including the principles and goals of OBE into our curriculum and assessment.- Worked as a coordinator for National Engineering Robotics Contest, where I was responsible for designing the technical theme, answering technical and non-technical queries, coordinating with the participants (generally around 300-500), managing a student body of around 10-15 students responsible for marketing, logistics, sponsorship, liaison with other schools and universities, accommodation, etc. I was also the head of the school outreach program, which included visits to schools, designing special workshops for them and having a competition theme aimed at their level.

Doctor Of Philosophy - Phd, Computer Science

Thesis: An investigation into customisable automatically generated auditory route overviews for strategic planning of routes..

Msc, Intelligent Systems And Robotics, Merit With A High Distinction In Course Work

Thesis: Asynchronous Offline Motor Imagery using EEG Compared EEG signals acquired under two different protocols using a variety.

Be Mechatronics, Mechatronics, 3.74/4

Final Year Project: Design, development and evaluation of a parallel spherical manipulator Designed a 3DOF parallel spherical manipulator.