• Managing the full lifecycle of strategic partnerships, from development to sales and commercialization, ensuring alignment with Vision 2030 and national goals.• Overseeing a strategic partnership program for 4 entities, covering more than 16 assets, including events, initiatives, and infrastructure projects.• Serving on the Executive Committee alongside members from various government entities to support the planning and execution of key events and initiatives.• Collaborating with sectors and stakeholders to identify opportunities, improve operations, and strengthen partnerships.• Coordinating events and delegation visits to enhance the organization’s visibility and relationships.

With a wealth of experience spanning over 13 years in marketing, business development, and event management, and possessing a strategic vision for integrating technology into the sports and entertainment industry, we have successfully introduced the inaugural AR initiative in the Saudi Professional League, significantly elevating fan engagement. My responsibilities extend beyond technological implementation; I function as a strategist, forging collaborations with acclaimed professionals from the UK, Spain, Germany, and China, thereby ensuring that MAZAQ EVENTS continues to lead in local event engagement innovation.

• Led the planning and execution of 74 high-profile corporate events, including international sports meetings and executive conferences, enhancing brand visibility and stakeholder relations.• Built and maintained strong relationships with key external stakeholders, ensuring smooth event execution and adherence to standards.• Implemented event management protocols that improved efficiency and event quality.Managed events such as LEAP, Formula One, Riyadh Season, and Mobile World Congress. Also contributed to the development of Executive Relations programs, including Thought Leadership, Executive Mentorship, Leadership Development, and Personal CSR and Wellness initiatives.

Led strategic projects to optimize client business and brand outcomes.• SEC Events Management : Managed sports, entertainment, and cultural projects for public/private entities (MoC, MoH, RCRC, MoS). Developed SOPs, marketing campaigns, and strengthened stakeholder relationships.• Sponsorship & Sales: Oversaw sponsorship plans, conducted asset audits, managed accounts, and coordinated activations. Developed commercialization strategies, performed market testing, and negotiated contracts to meet revenue targets.

During the initial phase of my employment at mmg, I occupied a full-time position and served as a consultant from March 2020 to September 2020. My principal role involved the retention and expansion of customer accounts to meet quarterly and annual targets. I spearheaded the conception of new events to highlight the company's capabilities and competitive strengths. Additionally, I devised and executed sponsorship packages for sports marketing products.

Establish and maintain strong relationships with clients.Gather feedback from clients on content, products, and campaigns.Negotiate partnerships and alliances; work with legal professionals.

During my time at MMG, I worked as a project consultant for Al-Hilal for 8 months before transitioning to a full-time role at the newly established “Al Hilal Marketing & Investments Company.” Although my tenure was cut short by the Covid-19 lockdown, I took on key responsibilities, including:• Implementing Social Listening across social media platforms.• Conducting fan insights research, analyzing perceptions, and positioning the brand.• Establishing commercialization structures for other sports and the Al-Hilal academy.• Developing B2B and B2C partnership packages.• Designing Golden membership packages.

Lead department team for events, both internal and external. Plan and execute national and international exhibitions. Manage vendor relationships. Create annual calendar of events from scratch. Develop, produce and execute projects from proposal to delivery to final evaluation.

EventsManaged internal and external corporate events, both locally and internationally, ensuring:• Adherence to branding guidelines.• Concept creation and production procurement.• Operational supervision and execution of digital marketing campaigns.• Reporting and evaluation of event performance.Sponsorship Lifecycle Management (SLM)• Developed and refined strategies for corporate sponsorship evaluation.• Conducted venue evaluations and aligned sponsorships with corporate brands.• Handled proposal analysis, asset evaluation, contract negotiation, and activation planning.• Measured performance and provided detailed reporting on participation and ROI.Protocol Management• Managed board members, C-level guests, and special events.• Planned itineraries, transportation, and accommodations for both domestic and international engagements.• Ensured proper etiquette and developed strategic goals for the protocol team.• Researched global cultural trends to maintain appropriate protocol standards.