Azman B. Ahmad work email
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Azman B. Ahmad personal email
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Enjoying the fact that SAUDIA airlines has managed to bump up its SKYTRAX position from number 82 in 2016 to number 51 in 2017, Azman Ahmad looks forward to putting Saudia on a higher pedestal. Not an easy feat but it is not impossible.This honour involves great team efforts and clear strategy of innovation and improvement. In Hamburg February 2017, Azman was honoured with Innovator of the year award achievable only with the support from his colleagues, peers and loved ones. Continuously improving professionally and in personal life chosen as a mantra, this father of two aims to also mentor and coach anyone who is willing to work and collaborate with him.2016 and 2017 have been instrumental for Product Management in Saudia. A daunting task is ahead with a structured cost savings initiated in May 2015 to reduce the expenditure while the challenge is head on to push Saudia to be a 5 Star carrier. The team has achieved several of its target but plenty more to do. In 2019, Saudia continued the journey to soar higher by reconstructing her products from ground up in total mental shift and onboard products and services. This journey started in April 2018 and is now progressing to all major destinations for Saudia in 2019 and 2020. The ratings and Net Promoter Score has tremendously improved by the end of 2019 but it is still a long way to go for the airline.On a very personal basis, Azman is an open water and adventure diver (Next, Raja Ampat Indonesia will be his playground in 2020). He also finds solace in posting self-captured photographs online on good simple basic food and coffee finds all around the world, Pilates, fitness, music and movies. Prior to SAUDIA, he was one of the key trainers for a program called I CAN and a total of 200 of his former colleagues in Malaysia Airlines (MH) had his sessions on changing mindset and staying positive. MH370 marks another development in his career. He spent 42 days in Beijing, China representing MH assisting the next of kin(NOK) while collaborated with the Malaysian government and China Ministry of Foreign Affairs there.Speaking as panel at international conferences related to airlines, management and service industry confirms his drive to impart knowledge.NutritionContract Negotiation Product LifecycleQuality, hygiene & Halal auditsCustomer ExperienceTravel Agents AdvisoryAirlines Sales & MarketingCustomer ResponseTeam Building
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Head Of Sales MalaysiaSaudi Airlines -
Head Of Sales MalaysiaSaudi Airlines Jun 2024 - Present -
Gm Product ManagementSaudia Airlines Dec 2014 - May 2024JeddahResponsible with a respected team of individuals to develop the concept and products for on ground and on board services; implementation and also monitoring performance of the products for SAUDIA
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Project Lead, CommunicationMalaysia Airlines Sep 2014 - Dec 2014Kuala Lumpur, MalaysiaResponsible for the Engagement & Change activities in Restructuring Management Office working closely with Board of Director in Board Restructuring Committee to ensure all communications through the identified channels are done effectively while at the same time initiate change agents and culture within MAS -
Vice President, People, Alignment And TransformationMalaysia Airlines Apr 2014 - Sep 2014Kuala Lumpur, MalaysiaResponsible for culture and mindset change. Employee Engagement
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Chief Commercial OfficerFlyfirefly Sdn Bhd Dec 2012 - Mar 2014Selangor, MalaysiaGenerate revenue for the company via a concerted effort of all departments under commercial comprising of Sales, Distribution (Call Center, Reservation, Airport & CIty Ticket Office, Internet, IT), and Marketing & Communication (Branding, Promotion, Media, Advertising and Social Media).Inflight Product concept, implementation and review with overall monitoring of customer touchpoints through customer care. -
Head, Sales & Customer ExperienceFlyfirefly Sdn Bhd Feb 2012 - Nov 2012Responsible for overall sales for Firefly currently flying important Malaysian points (Penang, Johor, Kelantan, Perak, Kedah, Pahang, Terengganu), Singapore, Indonesia (Acheh, Pekan Baru, Batam, Medan) and Thailand (Koh Samui, Phuket, Hat Yai).Responsible for Inflight Services, Cabin Crew, Customer Care and Customer Experience touch points for Firefly. Key functions of product development, conceptualization and implementation are tied to clearly identifying the important touch points in providing an excellent customer experience from the moment our customers decide to fly Firefly until the time they arrive at their destinations.Overseeing and Coordinating the rest of the team in Commercial Division for Firefly (Marketing & Communications, Network & Scheduling, Revenue Management and Distribution) for all initiatives and reporting to the CEO.
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Regional Senior Vice President, Sales MalaysiaMalaysia Airlines Nov 2008 - Jan 2012MalaysiaOver 3 years’ experience driving sales growth and improving Malaysia Airlines visibility and relationship with travel agents, travel agents’ association, tourism offices, organizations and government. Highly competitive, passionate, persuasive and articulate, results oriented even when others believed to be impossible. Demonstrated successful record in:■ Improving sales performance for Domestic sectors especially government movement.■ Regaining the trust of agents with improved working relationship ■ Instilling values amongst staff, overcoming objections and securing deals.■ Motivating staff to peak performance levels.■ Proven record of initiatives and success in campaign or trade fair managementWith the exception of 4 big travel agents in Malaysia, a majority of the other agents, are privately owned. The owners are the source of all instructions and the direction for the company and most of all the revenue. P&L is key to their survival. My job then was to rally these agents big and small to support Malaysia Airlines. What I did was to engage with all levels of staff but pay particular attention to the top agents and owners that contribute to the 80% of Malaysia Airlines revenue. The success rate that I have accomplished within the 3 years has been gratifying. Amidst all the competition from Middle Eastern, other Asian and low cost carriers, Malaysia Sales team has been able to increase the revenue in 2011 even though there are more supply versus demand in terms of seats availability and capacity.CORE COMPETENCIES Campaign or Trade Fair Management and Coordination Budgeting/ForecastingAccount Development Competitive/Strategic Planning Prospecting/ Client Cultivation Tactical Development Product Lifecycle Management Customer /Vendor Relationship Staff Management Project Management Policy Development Administration
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Assistant General Manager, Inflight OperationsMalaysia Airlines Aug 2005 - Oct 2008Managed the expenditure of approximately RM 500 Million annually on Inflight Services and Products that includes catering, equipment, entertainment and services.Work with team on Concept and Product development and ImplementationThe person is responsible on the development and implementation of all inflight concepts and services to all destinations.Also responsible for a budget close to MR$0.5 billion.Looking after the overall quality of product together with 160 other colleagues comprising of Chefs and field experts.Currently tasked with monitoring of :1. Overall operations requirment for airline2. caterers performance 3. Suppliers performance4. Inventory management5. Expenditure monitoringOver 4 years’ experience steering Malaysia Airlines product development and implementation for inflight services with cabin crew, caterers and suppliers. Extensive experience in the overseeing, planning, design and delivery of diverse products and services for inflight including operations. Reputable track record in structural cost reductions, process improvements, systems enhancements through good manufacturing practices along with coordination of cross-functional and multidisciplinary teams. Manage and train staff, as well as evaluate vendors’ performance to maintain high standards and dedication.Demonstrated success record in:■ Improving product ratings for internal and external surveys.■ Implementation of New Experience for inflight products.■ Receiving and maintaining Skytrax awards for numerous areas under inflight. ■ Achieving awards for best team in cost savings initiatives. CORE COMPETENCIES Budgeting/Forecasting Competitive/Strategic Planning Product Development Product Lifecycle Management Product Implementation Project Management Structural Cost Saving Customer /Vendor Relationship Staff Management Policy Development Administration
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Menu Planning Executive/Food & Beverage ManagerMalaysia Airlines Oct 1993 - Jul 2005MalaysiaOverall product development and implementation for Inflight Services Food and Beverage. Also responsible for the following:● Malaysia Airlines Special Meal development● Headed the development of HALAL guidelines for catering ● Develop menus for all Malaysia Airlines destinations● Monitor caterers adherence to standards on menu specifications and Halal
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NutritionistSelesa Hillhomes And Healthfarm Jan 1991 - Mar 1993One of the pioneer in the first ever health farm in Malaysia. Modeled after the Canyon Ranch in Arizona.Services and job responsibilities includes:1. management of all catering requirement of the health facilities, .2. develop diet programmes3. provide training and consultation on dieting and healthy living4. personal training
Azman B. Ahmad Skills
Azman B. Ahmad Education Details
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Food Science & Nutrition -
La Salle Klang, SelangorHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Azman B. Ahmad
What company does Azman B. Ahmad work for?
Azman B. Ahmad works for Saudi Airlines
What is Azman B. Ahmad's role at the current company?
Azman B. Ahmad's current role is Head of Sales Malaysia.
What is Azman B. Ahmad's email address?
Azman B. Ahmad's email address is sa****@****ail.com
What schools did Azman B. Ahmad attend?
Azman B. Ahmad attended Texas State University-San Marcos, La Salle Klang, Selangor.
What are some of Azman B. Ahmad's interests?
Azman B. Ahmad has interest in Social Services, Children, Environment, Education, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.
What skills is Azman B. Ahmad known for?
Azman B. Ahmad has skills like Management, Airlines, Leadership, Contract Negotiation, Aviation, Operations Management, Training, Airports, Revenue Analysis, Project Planning, Negotiation, Team Building.
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