Azmi Danial, Ba (Hons), Mba, Acta Email & Phone Number

Singapore

Lead the planning of business development initiatives and student recruitmentstrategies, collaborating closely with the MD to implement the school's strategiesand manage overall operations in alignment with company goals.Build the company’s recruitment capabilities through building of agentnetwork, traditional and digital marketing efforts to meet targets

Singapore

• Led the Academic Department with a focus on maintaining academic quality standard.• Led continuous improvement strategies and student success in academic performance.• Oversaw a team of more than 20 academic, admin team members and lecturers.• Oversee more than 500 students annually and ensure quality of student support services• Oversees the recruitment, training, and development of the faculty members. • Evaluate staff performance and provide mentorship to academic team for professional development• Partnership development with training centers and institution to enhanced institute reputation.• Implemented strategies that resulted in 90% students' satisfaction level, • Implemented strategies that resulted in above 90% student graduation rate and student retention.• Led the development of more than 15 certificates and diploma courses.• Monitoring of college academic processes and policies in alignment of the Edu Trust GD4 guidance.• Effectively spearheaded a team in achieving certification under the Edu Trust scheme, resulting in the successful attainment of the Edu Trust certification application under the GD4 guidance doc.

Singapore

• Spearheaded business development to enhance performance and expand business capabilities,• Directed the college's efforts resulting in revenue growth from 300k in 2020 to 1.4 million in 2022• Implemented innovative recruitment strategies, leading to the capture of a wider market segment and an increase in student recruitment to over 500 in 2021 and 600 in 2022 from less than 100 in 2020.• Overall effective management of sales and marketing team and partnership development.Head of School, School of Hospitality and Tourism / Lecturer• Deliver lectures for hospitality, baking and business programmes from Diploma to Advanced Diploma • Led and mentored a team of lectures and trainers to ensure quality of course delivery • Successfully implemented academic intervention strategies to support weaker students in their studies.• Involved in the development of the college student support, administration, processes and policies.

• Led the sales and marketing team to achieve direct local recruitment capabilities post-covid. • Recruited more then 100 students within a span of few months and achieved 500k revenue • Established key partnerships with local SMEs, community organizations, and corporations, resulting in increase of revenue and strategic partnerships.• Built in-house marketing capabilities and implemented digital marketing strategies with traditional marketing efforts to elevate BITC branding and increase direct sales and strengthen reputation for local market.• Implemented marketing strategy by engaging BITC alumni through marketing activities and events, resulting in 20% increase in referrals and new enrolment of new coursesHead of Department, Hospitality & Tourism (School of Higher Education) / Lecturer• Headed the Hospitality School and oversaw a team of Lecturers and Chef Instructors for school of higher education and provided strategic leadership to the department, resulting in an improvement in student satisfaction.• Played a key role in successfully attaining Edu Trust 4-year renewal, taking lead on the audit, by ensuring compliance with Academic and Student Support Processes of CPE Edu Trust GD3 requirements.• Designed and developed new Diploma programme targeting local Market that generated half a million revenue. Developed lesson content, assessments integrating industry trends and real-life practical applications into the curriculum.• Strengthen the college’s remote learning capabilities during covid stay home restrictions, by initiating and developing lessons recordings and learning through digital platforms.• Taught Tourism and Hospitality programmes to Diploma, Advanced Diploma students. Courses taught: Diploma in Hospitality Management / Pastry & Baking, Advanced Diploma in Hospitality and Cafe Ops / Retail & Supply Chain, Post-Graduate Diploma in Hospitality Management.

• Led the curriculum development team in the design of new undergraduate hospitality courses with articulation to UK, university degree programmes.• Led the Culinary & Baking Department including overseeing training facilities and practical curriculum.• Spearheaded the management of all baking and culinary courses.• Conducted various holistic events, F&B workshops, personal and professional development workshops.• Supervisor for undergrad and graduate student’s dissertation, provide guidance, feedback, and support throughout the student’s research process.• Taught Tourism and Hospitality programmes to undergraduate and graduate students, at the same time fostering a dynamic and inclusive learning environment. Courses taught: Diploma in Travel, Tourism and Hospitality Management, Higher Diploma in Tourism, Hospitality and Events Management, BA (Sc) (Hons) International Tourism and Hospitality Management, Master of Science Tourism and Hospitality.

Carry out training, administrative support and roadshow presentation.• Conduct WSQ and Non-WSQ classes using various different pedagogy styles to engage students and enhanced their learning experience according to organisational procedures.• Perform public baking and culinary demonstration at various roadshows for SSA Culinary

• Carry out food hygiene and safety audit for Changi Airport Group• Perform quality audit of over 200 food and beverage establishment in Changi Airport.• Completed and maintained accurate and organized audit records, documents and report• Recommended quality improvements for production and product quality• Recommended training on production procedures to ensure compliance with quality policies of stakeholders

Singapore

Academic lecturer and curriculum developer at a reputable EduTrust certified PEI. Job role:- Teaching certificate to advanced diploma hospitality courses- Curriculum and assessment development for hospitality modules - Facilitate class using various pedagogical styles to enhance students learning experience- Management of student's industrial attachment Experience in teaching the following modules below: - Tourism Management - Financial Accounting - Hospitality Management - F&B Operations and Service - Marketing management - Service quality - Human Resource -,Food and Nutrition - Other soft skills courses

Headed the overall operations of 10 restaurants and bar of Western and Thai brands (Barossa & Bangkok Jam). Business Development for Catering Business Arm.Key Achievements ⦁ Improved business sales by recreating new exciting cocktails & beverage menu as well as food menu for multiple western outlets and F&B brands. ⦁ Creation of company SOP’s and Training and development portfolio. Conduct on job training for chefs and outlet managers, bartenders on service, food and beverage menu execution. ⦁ Increase catering sales revenue through partnership building and new business development. ⦁ Ensuring the smooth operations of restaurants as well as ensuring sales and profitability of restaurants.

Singapore

Planning and management of 50 F&B SEA Games 2015 event venues and feeding plan of more than 30,000 personnel including Athletes, VVIP’s and Cabinet Ministers, spear headed the SEA Games catering management team and lead the systems training curriculum and training program for more than 20 departments including external stakeholders. Spearheaded the overall management of F&B budget, analysis formulate cost savings procedures and budget balancing.Key Achievements ⦁ Successfully developed and implemented the budgetary financial plans and cost saving strategies that have aided the organization in monetary savings of more than $2.5 million.⦁ Developed effective policies and risk management plans thus creating operational efficiency in SEA Games ⦁ Co-created the SEA Games menu together with a team of chefs and nutritionist for all stakeholders feeding plan which amounted to more than 250k meals with an overall positive average of 90% on the satisfaction survey report. ⦁ Management of multiple sponsorship portfolios for all F&B components with combined worth of about $3.2 million. ⦁ Partnership development with multi-million dollar high net worth clients and counterpart e.g. NTUC, SATS, Stamford catering, Elsie’s catering, Nestle, F&N, Pizza Hut and Select Pte Ltd. ⦁ Successful management of F&B catering management team which coordinate all components of F&B. Effective strategy development of meal management which sees a positive decline of wastage of 16% from 30% which amounts to about $600K savings

Singapore

F&B business unit management; restaurant, delivery management, kitchen management, catering and events. Overall management of more than 50 staff and monitoring performance of Outlet Managers, Supervisors and Chefs. Develop marketing plans, business plans, formulate cost control strategies budget forecasting, training plan and scheduleKey Achievements: ● Successfully develop, train and mentored Managers and Chefs on overall business and outlet management that lead to further promotions of staff. ● Implement revenue generating strategies which translate to exceeding overall FY sales target by 20% and build in cost saving initiatives and inflating operating cost by 5%. Exceeds highest sales record month of $150K in March 2013. ● Developed and implement operational procedures as well as create conducive working environment which increases productivity and boosting employee satisfaction which translate to increase in revenue.

Singapore

Part of a successful opening team of RWS. In-charge of Business unit management and Spearhead various large scale catering events and concept events in Universal Studios. Develop Training Curriculum, Training schedule, Training program, Training portfolios for Universal Studios Singapore customer service standard & F&B Skills as well as Facilitate Classroom TrainingKey Achievements: ● Securing many corporate and private catering events deals as well as successful execution of large events (e.g. Casino grand opening, Halloween night, party in the park event, MHA, SPF etc.) ● Lead and hosted VVIP events & planning for Royalties, Minister Mentor Lee Kuan Yew, Singapore Cabinet Ministers and Celebrities (e.g. Jet Li, Paula Abdul, Brunei royal families, etc) ● Created business plans, operational strategies, marketing plans, efficient management of P&L and clenching many events which translates into maximizing sales opportunities and overall increase of profitability Implemented strategies lead to highest sales of $277K ● Build up Training Portfolio which was implemented for all USS F&B business unit in RWS

Singapore

Part of a successful opening team of Marche. In-charge of developing training guide and S.O.P booklet for setting up new outlets and training of staff. Manage Marché Restaurant’s Research and Development portfolio. Creating and planning of menu for Marché Restaurant. Oversee department sales performance and maintained department profitability and Responsible for meeting budgetary and sales targets through effective food cost management and operational strategies Key Achievements: ● Successfully trained staff from selected restaurants from Europe and Asia ● Created training portfolio as well as R&D portfolio that was used and implemented at all outlets including overseas owned Marche restaurants ● Created many new products and developed signature recipes as well as revamp of department’s concept which was implemented at all outlets. ● Exceed sales target and department sales every year

Singapore

Multiple Business management. Creating and planning of menu, overall management of sales and initiate strategies to take business to the next level. Implement operational policies and systems as well as training of staff.Key Achievements: ● Multi-store management. Open and set – up two food outlets and catering service ● Manage Profit & Loss and initiate strategies to maintain profit and sales for outlets. ● Create recipes and S.O.P’s for outlet. Coordinated work schedules, ordered food and supplies. ● Implement all systems of operation; make decision on purchase of all FF&E for outlet and promoted new business

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor Of Arts (Ba) Honors Ii, Hospitality Administration/Management, 2Nd Upper

Bachelor Of Arts - Ba Honours Degree, Hospitality Administration/Management

Diploma, Culinary Arts/Chef Training