Mohd Azmi Bin Mohd Dzaki

Mohd Azmi Bin Mohd Dzaki Email and Phone Number

Senior Executive Digital Marketing and Analytics @ INCEIF University
Kuala Lumpur, MY
Mohd Azmi Bin Mohd Dzaki's Location
Federal Territory of Kuala Lumpur, Malaysia, Malaysia
Mohd Azmi Bin Mohd Dzaki's Contact Details

Mohd Azmi Bin Mohd Dzaki personal email

About Mohd Azmi Bin Mohd Dzaki

Experienced Content Strategist & SEO Specialist.Google Analytics & Semrush Certified Professional: Specializing in Digital Content Strategy and Performance Analysis Current Job :Senior Exec. Digital Marketing & AnalyticsFormer SEO & SEM ManagerFormer Head of Digital Marketing• Experienced Content Strategist & SEO Specialist with 14 years in digital marketing and e-commerce. Skilled in leading SEO and content strategies to optimize engagement and digital performance.• Cross-Functional Web Content Coordinator: Experienced in leading & coordinating content creation across teams, including graphic designers, videographers, writers, UX/UI analysts, product owners, and social media specialists. Ensures all content is aligned across platforms and meets brand goals.• Content Strategy Analyst: Develops data-driven content strategies and analyzes performance metrics, providing insights to stakeholders for alignment with business goals.• SEO-Certified by Semrush, with a proven track record in search strategies, technical & SEO content optimization. Successfully helped clients in identifying the right keyword intent (info, navigational, commerce, and transactional)• Demonstrated expertise in web & e-commerce analytic, certified by Google for Google Analytics 4 & Google Ads.• Performance Marketing: Managed 6-figure SEO, SEM and social media ad budgets, driving over $12M MYR in revenue.• Brand exposure and lead generation: Generated over 20M+ online impressions and over 600K+ clicks to clients, and grew multiple fan pages to 350K+ followers.• Mentorship & Consultation: Mentor staff on web content, WordPress (CMS) management, Google Ads, and provide SEO consultation to clients and SEO-agency owner.• High-Profile Client Experience: Provided SEO and digital strategy for GLCs (Petronas Merchandise, Felda Travel), MNCs (Celcom Axiata), Education Institution (INCEIF University founded by Bank Negara Malaysia), and SMEs.-------CERTIFICATIONS :Digital Marketing, E-commerce, Ads & Analytic Certification by Google :- Certified Google Analytic IQ (Google Analytics 4)- Google Ads Search Certification by Google.SEO & SEM Certification- Semrush SEO Crash Course with Brian Dean.- Mastering YouTube Search Trends and SEO Strategies- Technical SEO course with Bastian Grimm- Search and Conversions for Agencies: A Data-Driven FrameworkSocial Media Certification- Social Media Marketing Crash Course (Fundamentals, Strategy & Analytics) Ai Certification- Become an AI-Powered Marketer by Semrush.

Mohd Azmi Bin Mohd Dzaki's Current Company Details
INCEIF University

Inceif University

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Senior Executive Digital Marketing and Analytics
Kuala Lumpur, MY
Mohd Azmi Bin Mohd Dzaki Work Experience Details
  • Inceif University
    Senior Executive Digital Marketing And Analytics
    Inceif University
    Kuala Lumpur, My
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  • Inceif University
    Senior Executive Digital Marketing & Analytics
    Inceif University Oct 2024 - Present
    Federal Territory Of Kuala Lumpur, Malaysia
    1. Digital Marketing Strategy: Assist in the creation and execution of INCEIF’s annual digital marketing strategy, ensuring alignment with organizational goals and effective implementation.2. Multi-Stakeholders Campaign: Collaborate in the development and management of digital marketing campaigns aimed at enhancing brand awareness, maintaining brand consistency, and generating leads for INCEIF’s programs and services.3. Cross-Functional Content Coordinator: Develop and manage engaging content for INCEIF’s digital platforms, including the website and social media channels, to support ongoing marketing initiatives.4. Digital Marketing Analyst: Monitor, measure, and analyze website traffic and digital marketing metrics using tools such as Google Analytics, Google Search Console, and Google Tag Manager, providing insights to optimize digital marketing efforts.5. Implement and manage online advertising campaigns through platforms like Google Ads and Facebook to boost brand visibility and engagement.6. Oversee SEO campaigns, including: - Conducting site audits to identify areas for optimization. - Performing keyword research to target relevant terms. - Carrying out competitor analysis for strategic insights. - Managing on-page and off-page SEO activities. - Creating and optimizing SEO-focused content. - Addressing technical SEO aspects. - Utilizing SEMrush for in-depth analysis and tracking. - Providing SEO reporting to monitor and showcase progress.7. Manage LinkedIn marketing and LinkedIn Ads, creating strategies to increase engagement and visibility on the platform, as well as running targeted ads to support lead generation and brand awareness.8. Contribute creative ideas for content marketing and ensure timely updates to INCEIF’s website to enhance its effectiveness.9. Digital Performance Report: Prepare reports on digital marketing performance and propose actionable recommendations to improve the effectiveness of digital strategies.
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  • Seospecialist.My
    Certified Seo Specialist | Digital Marketing Advisor - Seo, Ppc, Analytic
    Seospecialist.My Sep 2010 - Oct 2024
    Wp. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
    Proven SEO Specialist (certified by Google & SEMRUSH)Digital Marketing Advisor - SEO, PPC, AnalyticFormer SEO & SEM ManagerFormer Digital Marketing ManagerSuccessfully ranked thousands of keywords on page #1 for multiple categories & industries.My responsibilities :• Keyword Research : Identified potential high-value keywords (ecommerce), long-tail, and LSI keywords. • Competitor Analysis : Evaluated keyword difficulty through competitor analysis by examining competitors' websites. • Onpage SEO : Implemented on-page SEO strategies and configured websites for Google, Yahoo, and Bing. • Offpage SEO : Executed off-page SEO techniques and managed backlinking campaigns (whitehat, greyhat, blackhat). • SEO Content : Produced SEO articles and copywriting materials, either by writing directly or overseeing external writers. • Video SEO : Developed optimized videos and managed a YouTube channel for SEO campaigns. • Local SEO : Executed local SEO campaigns : Google My Business & Google Maps. • Web Development : Set up Wordpress sites with e-commerce integration for web development projects. • Performance Analyst : Generated reports on website's ranking & ecommerce performance (leads & sales generation)• SEO Training : Provided 1-on-1 SEO coaching, consultation, and conducted small classes for SEO training. • Others : Engaged in digital marketing, social media marketing, and handled content and customer service responsibilities on FB & IG.
  • Tripfez Travel
    Seo & Sem Manager
    Tripfez Travel Dec 2021 - Sep 2024
    Subang Jaya, Selangor, Malaysia
    Current Post : Digital Marketing Advisor(External Advisor)SEO & SEM Manager (Dec 2022 - Sept 2023)Webmaster, SEO & SEM Consultant (Dec 2021 - Nov 2022)----------SEO (Search Engine Optimization) : • Performed keyword research to find potential main & longtail keywords using various tools. • Analyzed competitors & determined the keyword difficulty. • Implemented onpage SEO campaign & setup website in Google, Yahoo & Bing. • Performed offpage SEO campaign ; backlinking campaigns. • Produced SEO copywriting and optimize content provided. • Tracked website's ranking & generate report (weekly/monthly) • Provided data-based recommendations to increase website rankings and organic traffic.----------SEM (Google Ads) :• Managed daily account responsibilities associated Google Ads. • Optimized ads copy and landing pages based on content provided. • Managed campaign expenses & estimating monthly cost for ads campaign in search engine. • Implemented, tested, and analyzed data to identify trends and insights, maximizing ROI in paid search campaigns. • Identified performing ads type - Search / Display • Prepared weekly / monthly report and make recommendations based on results. ----------Webmaster & E-commerce Content Management :• Managed and administered Tripfez.com, Blog.Tripfez.com & Promosi.Tripfez.com • Updated website content using provided copywriting and creatives. • Modified & optimized website layout & features with plugins. • Integrated website with third-party analytic & tracking tools for performance monitoring. • Analyzed e-commerce data, customer behavior, and sales performance on Promosi.Tripfez.com to identify trends and improvement opportunities.
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  • Tripfez - Muslim-Friendly Travel
    Head Of Digital Marketing
    Tripfez - Muslim-Friendly Travel Mar 2018 - Apr 2019
    Malaysia
    Generated leads and managed online marketing campaigns for Tripfez Travel, an award-winning Muslim travel agency. • Landing Page Optimization: Created landing page & optimized for lead generations. • Search Engine Optimization: Implemented SEO campaigns to rank high-value keywords. • Paid Search Engine Marketing: Created, monitored, and optimized daily paid advertising campaigns. • Social Media Marketing: Managed paid marketing campaigns on company social media accounts. • Social Media Management: Handled content creation and customer service on company social media accounts. • Content Marketing: Developed content for performance marketing campaigns, including search engine and social media advertising. • Email Marketing: Managed subscriber and newsletter list for email marketing.
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  • Celcom Axiata Berhad
    Brand Lead (Head Of Online Marketplace - Buzzaar.Com.My)
    Celcom Axiata Berhad Feb 2014 - May 2014
    Kuala Lumpur, Malaysia
    Brand owner - manage and oversee one of Celcom's new portal in terms of :1. Business development2. Online Marketing / Digital Marketing3. Portal / Website management4. Merchants acquisition5. Social Media presence6. SEO - Search Engine Optimization7. Traffic - Paid Ads (PPC , CPM)Leave Reason : To complete my postgraduate studies.Job Responsibilities :1. To manage the end-to-end process of physical and virtual product delivery to end customers 2. To manage the store-front merchandizing which includes deciding on products that needs to be highlighted 3. To maintain and monitor the Online Store business performance and propose improvements based on analytics and trending 4. To continuously identify, source and plan for products to be offered via the Online Store 5. To continuous source and work with third party Online marketplaces to feature the Online Store products 6. To derive, implement and monitor the overall marketing activities and for each specific product within the Online Store offerings 7. To continuously plan and implement the launches of new Online content and features for the Online Store 8. To be a point of liaison to Technical, Financial, Marketing and Sales teams in the launches of new products and features in regards to Online Store and Digital Content
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  • Talisman Energy Malaysia
    Buyer (Procurement Exec)
    Talisman Energy Malaysia Nov 2009 - May 2010
    Kuala Lumpur, Malaysia
    - Perform general procurement function involving preparation and issuing of bids, evaluating bids, preparing award recommendation & contractual documents, etc.- Work closely with Users from Project Department to strategize and plan on procurement requirements at tender plan stage.- Familiarize with PETRONAS and Talisman procurement procedures, policies & guidelines to ensure full compliance while performing procurement activities.- Assigned to handle low-cost value (below CTL) product/services.- Continuously seek cost saving opportunities including conducting negotiation with bidders when required.- Ensure that the equipments and materials are purchased according to project requirements and within budget.

Mohd Azmi Bin Mohd Dzaki Skills

Search Engine Ranking Social Media Online Lead Generation Social Network Analysis Online Marketing Facebook Marketing Youtube Online Reputation Management Seo Audits Keyword Research Google+ Negotiation Internet Entrepreneur Digital Marketing Google Adwords Strategic Planning Online Video Marketing Seo Custom Facebook Pages Social Media Advertising Social Networking Sites Enterprise Social Networking Facebook Online Advertising Social Media Strategist Microsoft Office Microsoft Word Seo Copywriting E Commerce Seo Microsoft Excel Internet Strategy Social Networking Search Engine Marketing Wordpress Google Analytics Online Research Project Planning Social Media Marketing Sem Keyword Advertising Business Strategy Project Management Facebook Fan Page Creation Google Maps Facebook Fan Page Strategies Google Webmaster Tools

Mohd Azmi Bin Mohd Dzaki Education Details

Frequently Asked Questions about Mohd Azmi Bin Mohd Dzaki

What company does Mohd Azmi Bin Mohd Dzaki work for?

Mohd Azmi Bin Mohd Dzaki works for Inceif University

What is Mohd Azmi Bin Mohd Dzaki's role at the current company?

Mohd Azmi Bin Mohd Dzaki's current role is Senior Executive Digital Marketing and Analytics.

What is Mohd Azmi Bin Mohd Dzaki's email address?

Mohd Azmi Bin Mohd Dzaki's email address is az****@****ail.com

What schools did Mohd Azmi Bin Mohd Dzaki attend?

Mohd Azmi Bin Mohd Dzaki attended Universiti Teknologi Malaysia, Universiti Teknologi Petronas.

What are some of Mohd Azmi Bin Mohd Dzaki's interests?

Mohd Azmi Bin Mohd Dzaki has interest in Football, Website Development, Internet Marketing, Education, Science And Technology, Online Video Marketing (Youtube), Ppc Marketing, Seo, Social Media Marketing, Web And Portal Management.

What skills is Mohd Azmi Bin Mohd Dzaki known for?

Mohd Azmi Bin Mohd Dzaki has skills like Search Engine Ranking, Social Media, Online Lead Generation, Social Network Analysis, Online Marketing, Facebook Marketing, Youtube, Online Reputation Management, Seo Audits, Keyword Research, Google+, Negotiation.

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