• Responsible for the development and the implementation of the business strategy for Panasonic’s B2B products and services coupled with P&L responsibility for the group.• Develop partner network to identify new market/customer opportunities for establishing new businesses or growth in existing categories.• Provide accurate business plan forecasts for the short & mid-term periods.• Managing a team of 5 people to achieve business and operational goals while developing each individual.• Monitor and evaluate performance of the team and the business and take timely corrective measures where appropriate.• Establish, manage and improve key customer relationships at C-Level.• Analyze the market to determine customer needs, insights, business potential, price levels and develop sales/marketing campaigns to meet the goals of the business plan, profit and inventory targets.• Establish/Maintain close working relationship with the factory and communicate relevant short/long term issues in a timely manner.• Responsible for achievement of business plan profit through control of expenditures as well as gross margin on sales. • Responsible of the purchase, sales and inventory based on analysis and interpretation of general economic environment, specific market trends, government legislation, sales data, etc.

• Accountable for developing, maximizing and maintaining long term relationships with potential and existing clients in order to enhance customer satisfaction, development and retention.• Responsible for managing sales growth within selected enterprise accounts.• Manage client relationships at both C-Level and technical level to gain addressable customer insights.• Develop bespoke sales strategies for selected verticals and accounts. • Utilize marketing resources to drive account retention and growth.• Asses the types of services and products the clients need and provide structured feedback to relevant business units for new solutions development.

• Responsible for sales and marketing of Professional Broadcast Systems and Industrial & Medical Camera Systems representing annual sales revenue of €3.2 million.• Creating and executing go to market strategies for all product lines.• Account management of distributors and key system integrators to address the market. • Developing relationships with key customers to result in continued revenue generation and high levels of customer satisfaction.• Planning and coordinating marketing events, PR and advertisement activities with related parties.• Managing and controlling product purchases from the factory, sales and inventory.• Owning all three product lines P&L’s to ensure business plan targets are met.

Category Manager for Professional Projectors, Displays and Broadcast Systems• Responsible for sales and marketing of Professional Projectors, Displays and Broadcast Systems, representing annual sales revenue of €3.5 million.• Creating and executing go to market strategies for all product lines.• Working closely with distributors, key system integrators and dealers to address the market. • Developing relationships with key customers to result in continued revenue generation and high levels of customer satisfaction.• Planning and coordinating marketing events, PR and advertisement activities with related parties.• Managing and controlling product purchases from the factory, sales and inventory.• Owning all three product lines P&L’s to ensure business plan targets are met.

Marketing Manager for Personal Systems Group• Managing a marketing team of 1 Trade Marketing Manager, 1 Marketing Specialist, 4 Merchandisers and 20 Promoters.• Preparing the annual marketing plan and executing the strategy that drives awareness and demand.• Defining marketing metrics/goals/benchmarks and tracking/reporting progress against them.• Building a CRM program and developing customer segmentation strategies to increase penetration into SMB/SBSO segment• Managing business relationships with PR, Media Buying, Advertising, Direct Marketing and Marketing Research vendors• Developing and supervising co-marketing activities with key corporate alliances Intel and AMD.• Managing and reporting of marketing budget over US$4million per year.• Developing co-marketing projects targeting SMB customers with phone operators and banks • Directly reporting to PSG Country Director