Azraa Maula Email & Phone Number

City Of Johannesburg, Gauteng, South Africa

Development of the Prestige Banking strategy and client value proposition to effectively transform, grow, retain, and entrench clients within the Prestige market segment, in line with the Standard Bank Private Clients.

Johannesburg Area, South Africa

Exxaro Resources, Strategy Development and Transitioning for GrowthResponsible for identifying and developing key capability requirements within a large mining company based in South Africa, to bring about sustainable growth within the organisation.Cornerstone Performance Solutions, Operating Model ImplementationNew operating model implementation within a leading L&D company in the Financial Services Sector which included the design and development of key processes.

Pretoria, Gauteng, South Africa

Part of the plant readiness and planning for the BMW-MA Project Team for G01 (implementation and commissioning of the new BMW X3 manufacturing line). Project lead for spare parts and consumables, integral to the manufacturing process, and ensuring availability before start of production. • Ensured that spare parts and consumables ordering and expediting processes were aligned to the start of production (SOP) for the G01 Project at a Tier 1 supplier.• Acted as a primary contact point between BMW and MA for all spare parts and consumables open topics.I was awarded various contracts with P3 Automotive - BMW AG, Strategy& (Germany) - BMW AG. The projects entailed supplier/plant readiness and planning for the new BMW X3 manufacturing line in Rosslyn.

South Africa

Supported the BMW Logistics team at a Tier 1 injectable moulding supplier. Implemented the BMW supply chain concept in relation to the continuous supply of Just-in-Sequence and bulk parts to BMW. Implemented a production planning support and maintenance of stock levels to meet BMW demands, warehouse and storage layout changes to include FIFO, 5S and Kanban to assist the client, deliver the right parts at the right time.

Johannesburg Area, South Africa

Drive sales, service, efficiency and effectiveness across Business Centres nationally. Ensure successful roll-out of strategies and value propositions across all provinces

Johannesburg Area, South Africa

Design and development of Business Segment strategy, customer value propositions and execution principles that aligned to the overall Business Banking strategy.I am proud to say that I developed and managed the Education Segment value proposition for SBSA. This included management of government, 3rd party relationships, regulatory and industry bodies as well as sponsorship budget for this particular segment. I increased the risk appetite and penetration of lending solutions/products subsequently in this segment which was an industry first.I spearheaded the collaborative approach with the Personal banking team and introduced the Youth value proposition as part of the overall Education value proposition part of which included the use of value-added services and products like “cashless schools”, online learning and reduced banking fees for both the entity and students.In 2 years, we had increased the operating income for the segment by 18% through various acquisition and cross-selling strategic initiatives – it was a great achievement given the fact that the strategy attracted large credit balances (deposits) which are pertinent in the banking business model.The value propositions formed part of all public sector offerings and tenders giving SBSA an edge over competitors – the narratives touched on the corporate social responsibility initiatives (e.g. financial education) driven by SBSA for schools/students.

Johannesburg

Developing and implementing value propositions in the segment area (of business banking) in conjunction with the Business Banking Segment Head. In this particular role, I was considered as one of the pioneers in understanding and consolidating deep segment insights within Business Banking and subsequently developed the sub-segmentation model which monitored behavioural traits within the segment so as to ensure that the value propositions were more targeted, and leveraged certain types of financial behaviours that were tracked over a period of time. This was to ensure "inorganic" or more targeted segment development and growth within Business Banking.

Postgraduate Degree, Business Administration And Management, General

Bcom, Marketing Management (Cum Laude)