Azra Jaldeen Email & Phone Number

Colombo District, Western Province, Sri Lanka

Developed Strategic Plans Strategic networking with high net value partners in the Banking and Finance sectors to increase market share in Sri Lanka and Enhance Brand Presence and AwarenessStrategic Marketing Developed Brand Awareness and Branding Presence in Sri LankaPlanning and coordination of 360-degree social media, Advertising campaigns in Sri Lanka to increase daily and monthly sale.Negotiated rates for audiovisual production with local production housesNegotiated media buying rates for publications and other channels with international media groupsManaging a Digital Media BudgetsAdvising, Managing Campaigns, Monitoring Campaign Progress for Sri Lanka with Leading Advertising Agencies and Affiliates

Sri Lanka

New Product Development from design to commercialization for the entire online platform.Revamping the entire bakery products page on the website along with photoshoot for over 250 bakery & confectionary products with one of the leading photographersHighest online sales through New Products during Valentines, Sinhala Avurudu, Christmas and other special calendar days. (2020 to 2021)Handled above 4000 corporate avurudu hampers during 2021 April Sinhala New year. (Product Development, Sales and ensuring timely delivery of the items)Planning, Budgeting, concept visualization for all New Products Photoshoots.Managed the Company Instagram profile and increasing the followers from 500 to 9000 Followers,Worked hand in hand on ATL campaigns & Social media CampaignsHandling of social Media influencers and other celebrities to increase brand awarenessIncreased Movement of slow moving FMCG products by 35% through different promotional strategies.Relaunch of Fresh range products and introduction of organic products to the Lassana Online platformsReformulation and Repackaging for Branding of Fresh produce, Bakery and confectionary products, Flower arrangements and gifting rangeNew vendor acquisition for Freshness Range, Gifting Range, Healthcare and Wellness, Fashion & Jewelry

Sri Lanka

Created strategic partnership agreements with Top Universities and schools in India, Bahrain and Oman for inbound tours to Sri Lanka and promotional campaigns for Niche tourismStrategic alliance with Sony Singapore to do photography group tours to Sri LankaDestination training to Indian, Middle East and Australian DMC’s about Sri Lanka & MaldivesConducted several workshops in India, Oman, Jordan, Qatar – 2013 to 2016Participated for Key trade shows in the tourism Industry (ATM, SATTE, TTF, IITM & Multiple Road Shows). Carried out 3600 , Marketing campaigns and New Product Development for Niche Markets whilst carrying out strategic alliances with key stakeholders in the tourism industry in Middle East, Indian Subcontinent and South Asian Countries.

Work as Reservations manager report to General Manager, Chairman and CEO on Reservations, New contracts, Selection of properties and local supply partners with a team of 7 employee. Reservations of 500-750 or more packs per month and in peak period above 1200 packs. Handle reservations for Agents and public sector government functions in tourism with Chinese, French markets. New contract management. FAM Evaluation of Property and Suppliers Evaluations

Worked as a senior manager with the entire staff of the company reporting to head of sales. Including all managers/Asst. Mgr’s, Business development, Operations Department, Reservation, Airport staff, Finance and HRM. Directly Reported to Managing director and was accountable for profitability and effective management of Olanka entirely. Participated in strategic Planning and general management of Olanka Ltd. Preparation of budgets, quality improvement to enhance the image and brand of Olanka in Sri Lanka and international markets including India, Middle East, Australia and China.

Bachelor’S Degree, Business Administration And Management, General, Second Class

Activities and Societies: Vice president BIMS community 2011 Secretary of Students Interact Society 2012 (Sri Lankan Institute.

Business/Commerce, General