We are on a mission to change the whole dynamic of analytics, marketing and advertising. We inject data-driven insights into every marketing decision. We test our ad creative and audiences to get the best result. We optimize our campaigns towards achieving business goals beyond clicks and impressions. I lead Marketing and Analytics teams of about 20 people across job functions from Brand Marketing to Content Specialists and Data Analysts.

I led a regional performance marketing team for Circles, a global telco based in Singapore, with the goal of scaling revenues, managing CAC and optimizing LTV across Singapore, Australia, Taiwan, Indonesia, Japan and Pakistan. We are on a mission to change how telcos operate around the world by providing a seamless experience at every stage of the journey.

I led Performance Marketing and CRM teams with a mission to improve ROI and uplift Revenue through digital advertising and CRM channels. We were responsible to drive revenue and profitability goals in 5 markets - Singapore, Hong Kong, Thailand, Philippines and Vietnam across Marketplace, Digital Brokerage and Digital Lending businesses.In 3 months, we doubled our Marketplace's ROAS through paid media channels.In 4 months, we lowered CaC by 64% for our Lending business In 6 months, we revamped CRM strategy to be more holistic in our approach and to include other channels.In 12 months, we have more paid and unpaid levers to improve campaign performance beyond Facebook Ads & Google Ads.

I led Growth Marketing team that consists of Performance and Programmatic marketers, Ads Operation, CRM Specialists and Digital Creative peeps. We were responsible in driving audience and revenue growth across verticals including Entertainment, Property, Publishing, and Events through multiple digital touch-points. Projects and achievements:1. A unified view dashboard of our customers across our platforms2. Hyper-targeting capabilities based on content consumption behaviour 3. Omni-channel marketing strategy frameworks for in-house brands and clients4. Pay Per Lead offering for clients - with up to 26% leads over-delivered5. Personalized and AI-driven news push notifications

I spearheaded dimsum digital marketing team in driving acquisition and retention across all digital channels:Search Engine Marketing (SEM)Search Engine Optimization (SEO)Social Media Management (SMM)Social Media AdvertisingApp Search Optimization (ASO)App NotificationMessenger ChatbotPersonalized MarketingWe lowered our Cost Per Paid User Acquisition by 84% and Cost Per Trial User Acquisition by 98% in 6 months. I was also directly involved in brand communications and thematic campaign strategy planning, as well as company growth planning.

I led a small team of 6 performance marketers with a big responsibility of managing over 40 clients.• Create, manage and optimize Facebook Ads via Social.com, Kenshoo Social and Facebook Power Editor• Create, manage and optimize Google Ads via AdWords Editor and Adobe Media Optimizer • Plan, develop and optimize landing pages using Unbounce and Optimizely• Analyze and consult client on landing page/site performance optimization following four core components: Site Discoverability, Site Analytics, Site Speed and User Experience (UX)• Assist the planning team in strategizing efficient and effective campaign pitchesClients• Malaysia Airlines• Astro• Celcom• U Mobile• Sunway Group• Paramount Group• Unilever• GSK• Citibank• Baskin Robbins• Volkswagen• Proton• Kraft• Kimberly Clark• KDU• Taylor's University• Sunway University• Monash University• INTI University College• Cosmopoint• Nestle• CIMB• Allianz• Great Eastern• Rentokil• Guinness Anchor Berhad (GAB)• Coke• Pepsi Co• F&N• L'oreal• Tesco• Yonder

JigoCity is an international daily-deal site with presence in over 6 countries. Though Malaysian site has only started in July, we managed to become among Top 10 of Daily Deal Sites in Malaysia. And better still, this was achieved by a very small team. Responsibilities:• Manage company’s social media - Facebook & Twitter• Create, run and optimize ads on Facebook and Google• Manage and handle media vendors • Create and run contest to establish relationship with customers and fans• Create Facebook page for clients

One of Malaysia's successful internet startups.Responsibilities:• Analyze and write property reviews (SEO articles) across Malaysia and Singapore• Update the reviews regularly to ensure content relevancy • Answer questions and inquiries related to property industry and development on the site. • Introduce and promote the website to property agent