Azucena Blanco Email & Phone Number

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

• Leads the Spanish team, managing three brands: Smartbox, La Vida es Bella and Dakotabox• Trains and coaches new members of the team, including Trading Managers for other markets• Supports the Product Specialist in launching new products every week• Plans and coordinates promotional campaigns in line with seasonal trends by working closely with the Acquisition, CRM, and Content team to ensure 360 communication• Analyses customer behaviour on the websites using Content Square and identifies areas to improve• Uses Power BI, Content Square, and Adobe Analytics to analyse key KPIs to plan and adjust the promotional strategy• Elaborates and presents documents to different stakeholders and to the CEO based on the analysis of the results to plan the strategy accordingly• Participates in the planning of the strategy

Dublin, Ireland

• Kept up to date with the latest trends (Spanish and Danish markets) to understand and react to market and competitors changes• Analysed product performance to drive revenue through promotions, newsletters, website merchandising and product categorisation• Worked across different teams to create new landing pages and improve existing ones by creating the page filter, deciding the best onsite SEO links and CTAs links• Worked closely with Contracting and Content teams to create and optimise products and offers• Optimised site navigation through analysis of customer journeys using Content Square to ensure best-in-class UX experience• Optimised homepage product promotions to ensure an omnichannel strategy• Weekly presented results to different team managers to ensure visibility and take actions

County Dublin, Ireland

• Analysed the digital portfolio of more than 200 products evaluating different metrics and KPIs (CR, CAR, AOV, BV)• Analysed and created PowerPoint presentation to show results to country managers to define digital and retail product strategies• Contributed to the creation of new products based on benchmarking, competitors and market trends analysis• Used Excel, Visual Basic Macros and created dashboards with Tableau for post-campaign analysis• Coordinated and executed projects together with Design, Publishing, Content, Contracting and PRM teams (using Trello for workload organisation)• Cross-functional teamwork working as a bridge between the Production and the Digital team (using the Kayako, JIRA and PowerBI as main tools)• Elaborated specific briefs in Google Spreadsheets to ensure high quality products• Brand Ambassador raising awareness in-store and social media

Dublin, Ireland

• Trained new employees and upskilled existing agents on technical and customer service aspects • Kept continuously updated about the product’s changes and procedures

Dublin, Ireland

• Sales advisor for the Spanish market and support to the Scandinavian markets• Assisted customers, following Lufthansa’s high-quality standard, by offering different services and solutions according to the customer’s needs• Handled Lufthansa Top customer’s accounts • Assisted travel agencies with GDS support, complex fares recalculation and provided special authorization• Used JIRA to report website bugs

Madrid

• Planned workload and distributed tasks to team members • Supervised tasks assigned to team members • Elaborated productivity reports• Reviewed and improved existing procedures • Mentored and coached new members of the team

Madrid Area, Spain

• Handled claims for the French market• Provided customer support with high quality, speed and empathy via email and phone in French, English and Spanish• GDS used: Amadeus, Galileo and Sabre

Madrid Area, Spain

• Assisted customers and travel agencies via phone and instant chat in French • Customized sales and offered general travel information

Madrid

• Supported the eCommerce & online sales department• Analysed and reviewed the company´s and competitors price’s strategies• Supervised and fixed price incidents in platforms like Booking.com and on the hotel website

Madrid Area, Spain

• In charge of the website product merchandising• Updated web content in the Amazon.co.uk platform• Categorised products and uploaded stock in Magento• Analysed UK market to identify customer trends• Translated content to Spanish, English and French

Madrid Area, Spain

• Receptionist at a 4 Star Hotel in the centre of Madrid • Managed reservations• Customer check-in and check-out• Provided information on rates, facilities, services and tourism related enquires information• Quickly resolved conflicts with customers

Master Of Science - Ms, Marketing, First Class Honours

Bachelor'S Degree, Tourism And Leisure Management

Erasmus

Degree In Tourism, Tourism And Travel Services Management, First Class Honours