Digital Marketing Specialist
Current- Coordinate and brief the digital marketing team to ensure alignment with divisional targets, resulting in an integrated approach and improved overall team performance.- Planned and executed digital marketing strategies, including online advertising, social media campaigns, e-commerce ad optimization, and content marketing by developing and implementing a comprehensive plan, resulting in increased engagement and effectiveness across all digital channels.- Increased e-commerce sales by… Show more - Coordinate and brief the digital marketing team to ensure alignment with divisional targets, resulting in an integrated approach and improved overall team performance.- Planned and executed digital marketing strategies, including online advertising, social media campaigns, e-commerce ad optimization, and content marketing by developing and implementing a comprehensive plan, resulting in increased engagement and effectiveness across all digital channels.- Increased e-commerce sales by 74.19% for the period 2023 by optimizing online advertising campaigns and increasing social media interactions by 100% in the past year, resulting in a significant increase in revenue and market presence.- Increased online advertising ROI by 57.99% by reducing cost per click and increasing customer conversion by 20.82% in the past year, resulting in more efficient and profitable advertising results.- Increased the number of social media followers by 716% by presenting engaging content and sharing useful information with the audience.- Served as a director in the creation of TVC commercials, demonstrating creative vision and ability to lead multimedia advertising projects.- Conducted market trend and competitor analysis that resulted in product introductions that increased revenue by 59.57% in special campagin. Show less