Azzahra Maulia Email & Phone Number

Currently, I'm spearheading several projects to establish core lending for Batumbu in order to scale up.

Responsible for digitalization transformation to scale the financing business of both P2P and retail financing in bank.• Enabled ALAMI PO financing & Invoice financing as "pay later" in www.runmarket.id (a procurement marketplace) from 0 to 1 (API integration KYB & application form)• Built Hijra Home initial digitalization from 0 to 1 (initial website landing page and react-native in-app submission form)• Built internal Financing Originating System (FOS) for Hijra Bank retail financing products from 0 to 1• Released features Supply Chain Financing KYB + application form for Individual business and Anchor (Bouwheer) to support more use-cases that can increase applications number• Managed BAU inquiries from Sales team related to Financing Growth stream improvement and optimization

Jakarta Metropolitan Area

Traveloka Financial Services - Instant Debit, Financial Homepage, Personalization, and Special Project (MVP Launch: Offline In-Store Payment) • Built Offline Payment In-Store QR and Merchant POS (pompom.traveloka.com) from the scratch, pitched the product to potential merchants, assisted bizdev team during merchant acquisition and onboarding, led 30+ squads to executed and launched the MVP of Traveloka PayLater for Offline Payment and merchant platform with the first 2 merchants (TokoPDA.com and FONEL)• Launched the new layout of Financial Homepage to support the re-branding of Traveloka Financial and managed Financial Services Upper Funnel improvements to increase awareness & adoption• Liaised closely with banks to handle Instant Debit's performance and improvement plan (BCA OneKlik, Mandiri Direct Debit, BRI Direct Debit, BNI Smartpay)

Jakarta Metropolitan Area

Traveloka PayLater - Credit Scoring, Rewards & Benefits• Executed our internal credit scoring migration by maintaining almost 0% surge in customer complaints• Designed, coordinated, and released PayLater Score & Level explainer page to improve user's understandings towards PayLater's credit scoring, ensure the information is easy-to-digest, and ensure 95% of user's inquiries can be tackled at Customer Ops agent level. https://m.traveloka.com/travelokapay/paylater-level• Released MVP tools to introduce gamification concept: probation level, rewards & punishment, level benefits, graduation communication. Not limited to also actively contribute giving inputs to our Data Science team, anything related to feature engineering, level-up & level-down mechanics, and versioning • Executed credit-risk tightening due to COVID19 pandemic effects • Executed credit-risk relaxation and re-opening post pandemic by launching reactivation program with re-KYC mechanism

Greater Jakarta Area, Indonesia

Traveloka PayLater - Collection and Credit Scoring• Acted as a product go-to person for Risk, Collection, Gamification, and Credit Risk Policy domain• Acted as PIC for customer inquiries of BI Checking, litigation, and complaints at Media Konsumen who orchestrating SOP for Traveloka PayLater & Source of Fund and successfully created semi-automated process to maintain customer satisfaction• Reduced collection operational cost by 18% after releasing Collection Model for delinquent accounts by risk-ranked segmentation• Designed & released Field Collection Agents m-app & tools. Reached 99% paperless assignments and improve field collector productivity• Designed & released queuing logic, bucket priority, assignment tools (for in-house and third party) for Desk Collection Agents to improve desk collection avg attempted to call rate by 90% from assigned cases • Integrated with SLIK credit report and eventually reduced cost of credit & cost of fraud• Integrated & negotiated with telephony system providers, and eventually sealed the deal with a vendor who gives same service but 70% cheaper• Drafted Traveloka PayLater's first use case and system for write-off and write-down mechanism

Greater Jakarta Area, Indonesia

Traveloka PayLater

Greater Jakarta Area, Indonesia

Central Marketing

Greater Jakarta Area, Indonesia

Made frequent analysis upon daily basis driver performance and customer orders. Independently retrieved and managed SQL-based dashboard for metrics monitoring.

Greater Jakarta Area, Indonesia

Assisted conducting initial market research for Go-Send Same Day in-app. Managed team's metrics dashboard & data visualization. Worked closely with Marketing and BizDev team.

Greater Jakarta Area, Indonesia

Actively looped in Curated Flash Sale team daily curation. Initiated analytics and research; Shopee UGC Initial Project, Flash Sale Competitor's Journey, Grand Prize Competitive Research. Worked cross-function during 10.10 and 11.11 campaigns by ensuring all campaign components are ready to execute (SKUs, design, etc).

Greater Jakarta Area, Indonesia

Data matching and validation of credit information. Copywriting articles in addition.

Winning Team (UI) of Lazada Young Ambassador Projects. Responsible for 2 projects addressed for UI Students; Lazada UI TV & Affiliate Writing Competition. Helped acquiring media partners and seller engagement for Lazada #KamuJugaBisa Campaign.

I initiated UI Fashion Week 2016 and brought back the event after 2 years of hiatus & statusquo. UI Fashion Week is the biggest fashion week varsity level in Indonesia, we aim to increase new local brands existency exposure in public. We also believe we can encourage people in striving their passion for fashion. I led a team of total > 100 members towards the revolution of UI Fashion Week to be more engaging for brands to collaborate by re-branding our identity and increasing our digital assets quality to improve our presence. - Proposed rebranding of the event using: improve quality of our editorial campaign roadshow, enable free entrance to increase visitors number, reduce operational cost by expanding more sponsorship package to non-cash package- Increased social media impressions by 74,1% and reach approx 1 billion combined cash & non cash worth from our partnerships & sponsors- Acquired sponsors: Bank Negara Indonesia (BNI), LT Pro Cosmetics, GMCM Salon, Conclave, Kolega, Noor Hotels, Bloop Endorse, Cottage

Creating campaign and social content for daily posting or new collection publishing; Present strategic partnership/collab to clients- Work results: Sakana Collection social media campaign, Pre-Fall 2015 Collection social media campaign, fashion styling - Clients: LANEIGE, Charles & Keith, Central Park, Brightspot, Korean Culture Centre. (www.ikyk-shop.com)

Arrange FGD for qualitative research and consumer research; transcribing

Master Of Economics, Economics Planning And Development Policy

Bachelor Of Engineering, Industrial Engineering

Activities and Societies: Ketua Klub Mode UI Pertama & Ketua UI Fashion Week 2016

Education record

Course Degree, Short Film Production Course

Art Director & Production Designer