Leading the creative vision and strategic direction at All Channels, I drive integrated marketing solutions that authentically connect brands with people. With nearly 15 years in media, communications, and digital innovation, I blend data-driven insights with storytelling to deliver impactful results and sustainable growth. I’m dedicated to evolving our agency’s creative processes and culture, inspiring a new era of strategic creativity that meets high standards and challenges the status quo.

Developed comprehensive digital strategies to transform client businesses and amplify their impact in a rapidly evolving digital landscape. Spearheaded the optimization of digital processes across the All Channels Group, ensuring seamless integration and maximizing efficiency to drive growth and innovation.

We are a team of digital natives who walk side-by-side with companies in their brand entrepreneurial journey to business growth.Our means of travel is to deliver bespoke digital-first customer experience with focus on ROI and a sharp creative approach.

Developing the marketing strategy of the first and largest Bulgarian experience marketplace. Working with a highly motivated team on expanding the business and deliver the best brand experience to the Bulgarian customers.

Working with clients from around the world on planning, building and expanding their digital ecosystems as well as launching and strengthening their brands on key strategic markets.

Helping companies transform their businesses and transition themselves into the fast-moving digital age.Planning, creating and executing client's digital strategies in various platforms including social and traditional digital media as well as creating and executing non-standard digital creative projects.Working with clients like Vivacom, VW, Lactalis, JDE, Société Générale Expressbank, Telus International, Proxiad, SOS Kinderdorf, Happy Socks and more.

As a reporter for the ‘Media and Advertisement’ section of Capital Weekly, Capital Daily and Capital.bg I covered the ad sector in Bulgaria, writing analysis on the market and the trends that drive it forward.

My work in Ogilvy Group Bulgaria included direct communication with clients such as IKEA, Ficosota Syntez, Unilever, Globul*, Germanos, Ariana, Flirt vodka, Adidas, Samsung, etc., as well as coordinating projects with subcontractors on a daily basis. My core responsibilities were among others creative and strategic work on various digital projects as well as their execution**. This included research, content and community management but also project management on developing apps and web products for campaigns.* Globul’s ‘Thank you’ project has been awarded with Gold Effie Award and a Silver Ogilvy network David award** Won 2 Bronze FARA awards in "Media campaign" and 1 Bronze FARA awards in "Social Media"

Star Machine was a TV reality broadcasted by TV7. The show aimed to prepare young actors for their career which includes building and maintaining a personal brand. My responsibility was leading and teaching one of the teams how to leave a memorable, useful and successful digital trail in new media.

Being part of a highly motivated and professional team I participated in building and executing PR campaigns. I worked with media representatives on a daily basis and was responsible for the media follow up. I actively worked with clients such as Samsung and Kamenitza.

Trainee journalist in the political section of the newspaper.