Business Analytics Specialist
Current• Designed, developed and leaded the implementation of the company's Customer Lifetime Value (CLTV) strategy, which enabled to optimize CPA (cost per acquisition) in 25%, improving payback periods and profitability.• Leaded management committees by presenting and supporting the outcomes of the CLTV strategy.• Designed, developed and leaded the segmentation methodology for customer portfolio.• Actively contributed to the design and implementation of the commercial strategy for each macroeconomic sector.