PROFESSIONAL PROFILE 32 Years Of Proven Experience In Total And More Than 26 Years Of Hard-Core, Hands-On Job Experience In FMCG Sales & Marketing In India, Handled Products Viz: Branded Spices (Brook Bond), Edible Oils ( ITC LTD- Agri Businesses Division), Snack Foods(SM Dye Chem. ), Cigarettes (VST Industries), Carbonated Soft Drinks, Mineral Water (Pepsi Foods), Biscuits, Confectionery And Chocolates (Dukes Biscuits & Confectionery , BAKEMATE Biscuits And Bonn Biscuits, Ludhiana ) 6 Years Of Overseas Market Experience In 7 Countries, In Setting Up Of Sourcing, Semi Processing And Export Operations For Agricultural Commodities(Acme Commodities Corporation), Secondary Metals (Demat General Trading LLC) In 6 Countries At Africa And Dubai, Products Handled: Raw Cashew Nuts, Yellow Gram, Groundnuts, Sesame Seeds And Secondary Metals, Viz, Ferrous, Aluminum, Copper, And Automotive Batteries Consistent Performer With Proven Record Of Increasing Revenues Substantially And Streamlining Workflow All Through Demonstrated Extreme Passion Towards Tasks And Delivered Optimum With Utmost Honesty And Transparency Proficient In Launching New Products With Proven Ability Of Establishing The Entire Channel Network In Multicultural Markets With Multi-Tasking Abilities Under Challenging Environments With Exceptional Team Management Abilities Skillful In Recruiting, Training, Coaching And Building A Result Oriented Team. Have The Distinction Of Winning Credentials From All The Employers. Graduated In B.Sc. (Honors) With PG Diploma In Marketing And Management Worked Nationally Entire South, North And West Zones, Kolkata &Orissa. Worked Internationally At Tanzania, Senegal, Gambia, Ethiopia, Angola, Madagascar And Dubai. Conducted trade exhibitions at Germany, Canada, Dubai, South Africa Language Proficiency in English, French, Hindi, Telugu, Kannada, Tamil, Malayalam and Bengali.
Bonn Food Industries ( Biscuits Division )
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General Manager - Global SalesBonn Food Industries ( Biscuits Division ) Apr 2015 - PresentLudhiana Area, IndiaRoles And Responsibilities:➢ Identify And Develop New Brands, Product Segments In National And International Markets, With Designing. Negotiate, Develop And Maintain Private Label Business➢ Organizing International Product Exhibitions And Product Launches In To Overseas Markets➢ Planning And Implementing ATL & BTL Activities And Vendor Management➢ Plan, Guide And Coach The Sales Team In Order To Achieve Product, Sku Wise Sales, And Collection Objectives, In Compliance To Corporate Annual Business Plan.➢ Sales Analysis, Forecast Of Sales And Stock Requirement, Coordination With Supply Chain For Inventory Planning, Dispatches ➢ Periodic Performance Review With Finance And Sales Heads Of The Zonal Operations To Ensure Projected Profit Targets Are Achieved Along With Other KPI’s➢ Protecting Current Business, Planning And Executing Expansions, Plan And Implement Developmental Training Programs For The Team➢ Ensure Grievance Handling And Timely Correction Process➢ Ensuring High Quality Service And Client Relationship Management
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General Manager - International SalesPahal Foods Exim Ltd, ( Bakemate Biscuits, Split Away Group Company Of Ravi Foods Pvt Ltd ) Sep 2013 - Mar 2015HyderabadSeptember 2013 To Till Date: Pahal Foods Exim Ltd, A split away Group Company Of Dukes Biscuits & Confectionary - Ravi Foods Pvt Ltd: Promoted To GM - International Sales And Transferred To their split away Group Company M/S. Pahal Foods Exim Ltd, In Charge Of National & International Sales & Marketing, In October 2013, With A Responsibility To Design And Launch New Brands In International & Indian Markets. Reporting to Managing Director.Roles And Responsibilities:➢ Identify And Develop New Brands, Product Segments In National And International Markets, With Designing. Negotiate, Develop And Maintain Private Label Business➢ Organizing International Product Exhibitions And Product Launches In To Overseas Markets➢ Planning And Implementing ATL & BTL Activities And Vendor Management➢ Plan, Guide And Coach The Sales Team In Order To Achieve Product, Sku Wise Sales, And Collection Objectives, In Compliance To Corporate Annual Business Plan.➢ Sales Analysis, Forecast Of Sales And Stock Requirement, Coordination With Supply Chain For Inventory Planning, Dispatches ➢ Periodic Performance Review With Finance And Sales Heads Of The Zonal Operations To Ensure Projected Profit Targets Are Achieved Along With Other KPI’s➢ Protecting Current Business, Planning And Executing Expansions, Plan And Implement Developmental Training Programs For The Team➢ Ensure Grievance Handling And Timely Correction Process➢ Ensuring High Quality Service And Client Relationship Management
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Dy. General ManagerDukes Biscuits & Confectionery , Ravi Foods Pvt Ltd Oct 2011 - Sep 2013Hyderabad, IndiaDukes Biscuits And Confectionary (Ravi Foods Pvt Ltd): Based At Hyderabad As ‘Dy.General Manager’ For General And Modern Trade, Responsible For Biscuits, Confectionary And Chocolate Sales And Distribution In The Zonal Operations Of North, West And Southern Zones, Contributing 80% Of Organization’s Turnover, With A Team Of Direct Repartees Of AGM, RSM, Dy. RSM, 2BDM’s And 6 ASM’s. Increased Sales Revenues By 62%, With Zero Attrition In The Team Comprising Of 320 Sales Professionals. Reporting to President of The Organisation. Transferred To Their Split Away Group Company M/S. Pahal Foods Exim Ltd On Promotion.
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Country Manager ( In Dubai / Ethiopia / Angola )Demat General Trading, Dubai Feb 2009 - Oct 2011Luanda, AngolaDemat General Trading LLC, Dubai, Based At Angola (Luanda) In South Central Africa As A Country Manager’s Taking Care Of Country Operations (Angola,). Reporting To “Managing Director”, Accountable For Sourcing, Exports, Sales & Distribution, Recruitment, Training, Coaching And Team Management, For The Operations Of Secondary Metals, Sku Wise, With A Team Size Of 178, Increased The Revenue By 52%.
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Procurement Manager ( In Tanzania / Gambia / Senegal / Bissau )Acme Commodities Corporation Aug 2005 - Feb 2009Tanzania , Gambia, Senegal And BissauSourcing, semi processing, sales and exporting of Agricultural commodities Eg: Raw cashew Nuts, Sesame Seeds, Ground Nuts and Yellow Gram. Acme Commodities Company Ltd, Tanzania,(a joint venture company of Awb Geneva and India) as ‘ Procurement Manager’, taking care of Tanzania, Gambia, Senegal and Bissau country operations for agricultural commodities (Raw Cashew Nut, Ground nuts, Sesame Seeds and Yellow gram), Responsible for Procurement, Semi processing & Sales management of Raw Cashew nuts, Ground nuts, Sesame Seeds and Yellow gram, successfully set up and established business from scratch in these countries. Increased the revenue by 47%. Reporting to General Manager.
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Territory Development Manager ( In India )Pepsi Foods Ltd Dec 1999 - Aug 2005Hyderabad, TelanganaPepsi Foods Ltd as ‘Territory Development Manager’ Responsible for Sales & Distribution of carbonated Soft Drinks and ‘Aquafina’ Bottled Mineral water for Troubled and Challenging “Telangana Region “ of “Andhra Pradesh”, With a team of 41 people, 182 distribution points, 3 CFAs, turnover of Rs. 46 Crores per annum, Significantly reduced costs to the tune of Rs. 1.5Crores, by attaching 80 distribution points directly to the production unit by introducing a new Business model, increased sales revenue by 38%. Reporting to Unit Head.➢ Received the National Category Championship award from Pepsi Co (India) Chairman for Lime & Lemon Category for 2004 and awarded with special increments for exceptional performance.
B. Adithya Education Details
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Madurai Kamaraj University & Bharatiya Vidya BhavanDistiction
Frequently Asked Questions about B. Adithya
What company does B. Adithya work for?
B. Adithya works for Bonn Food Industries ( Biscuits Division )
What is B. Adithya's role at the current company?
B. Adithya's current role is General Manager - Global Sales.
What schools did B. Adithya attend?
B. Adithya attended Madurai Kamaraj University & Bharatiya Vidya Bhavan.
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