B C.

B C. Email and Phone Number

Creative Management @ 梅赛德斯-奔驰 中国
Beijing, China
B C.'s Location
Chaoyang District, Beijing, China, China
About B C.

Brand Strategy and Intelligence / Market Research / Automotive

B C.'s Current Company Details
梅赛德斯-奔驰 中国

梅赛德斯-奔驰 中国

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Creative Management
Beijing, China
Website:
mercedes-benz.com
Employees:
45810
B C. Work Experience Details
  • 梅赛德斯-奔驰 中国
    Creative Management
    梅赛德斯-奔驰 中国
    Beijing, China
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  • 梅赛德斯-奔驰 中国
    Creative Management
    梅赛德斯-奔驰 中国 Aug 2021 - Present
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  • 大众汽车（中国）
    Brand Market Intelligence
    大众汽车（中国） May 2018 - Jul 2021
    北京
    View
  • Consulting By Kantar
    Consultant
    Consulting By Kantar Mar 2017 - Apr 2018
    Beijing
    Market entry strategy and segmentation, brand positioning and architecture development, brand evaluation, portfolio optimization. Clients include MasterCard, Meizu, Yili, HNA, Cheetah Mobile, etc.
    View
  • Greenkern Group
    Consultant
    Greenkern Group Nov 2014 - Feb 2017
    中国 北京市区
    Market research and analysis, brand positioning, brand & car model naming strategy development and creation, communication strategy development, campaign concept creation, etc.Highlights:• Leading the development of customized China brand model and communication strategy for the biggest car wash group worldwide. The outcomes have been reviewed and approved by the group chairman. • Leading of China naming strategy development and based on it finished 10+ model naming projects for an industry leading German automotive group. • Brand positioning, Chinese name and communication plan development for a car-sharing brand from an industry leading German automotive group. • New brand positioning localization and roll out support for an industry-leading German automotive group.
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  • 大众汽车（中国）
    Intern
    大众汽车（中国） Jan 2014 - Oct 2014
    中国 北京
    • Volkswagen China CD-Net development and monthly compliance report review• Model naming analysis • Brand KPI monitoring and analysis • NEV campaign agency alignment and execution support (cooperation with DiDi)
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  • 奥美
    Intern
    奥美 Nov 2013 - Jan 2014
    中国 北京
    • IBM social media product online content creation, website QC and data monitoring• IBM B2B product communication video shoot support
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B C. Education Details

Frequently Asked Questions about B C.

What company does B C. work for?

B C. works for 梅赛德斯-奔驰 中国

What is B C.'s role at the current company?

B C.'s current role is Creative Management.

What schools did B C. attend?

B C. attended China Foreign Affairs University.

Who are B C.'s colleagues?

B C.'s colleagues are Ellen Güngöze, Natalie Hügler, Marius Weber, Steffen Raichle, Thomas Haeberle, Stefan Raichle, Holger Undefined.

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