• Managing the Email Marketing Campaigns End to End.• Managing all content (design and copy) with relevant team • Briefing, reviewing, ensuring the content is in line with brand guidelines. • Creating and executing the target plan for each campaign• Testing all email templates before they are sent out, ensuring that all links are active and the content is accurate• Managing of end to end lead generation team with high quality data base management etc.• Analyze internal systems and recommend enhancements to improve operational productivity.• Collaborate and provide support to other functional teams to achieve company objectives.• Ensured the market research activities are aligned accordingly.• Extracting and Formatting Contacts from social networking sites.• Creating and maintaining the database by using MS ACCESS.• Search Engine Optimization: Creating Backlinks through Directory Submission, Article Submission, Social Bookmarking etc.

• Managed end to end email campaigns to support the growth of the company's marketing efforts, acquiring and retaining of new customers.• Develop and maintain the email marketing calendar to ensure that all plans are in conjunction with creative and marketing plans and deadlines. • To build, mentor and manage a strong database team with deep understanding of business requirements and manage the Fortuna reports & Automation activities.• Ensure that targeted audience data is extracted through various social network sites like: Linkedin, Data.com, Lead411, Hoovers etc.• Working closely with Sales, Product and Marketing teams for marketing improvement.• Generating leads through Email marketing & PPC campaigns.• Testing all email templates before they are sent out, ensuring that all links are active and the content is accurate.

• Managing the Email Marketing Campaigns End to End.• Managing all content (design and copy) with relevant team – Briefing, reviewing, ensuring the content is in line with brand guidelines.• Building those campaigns, based on the templates available for the brand.• Creating and executing the target plan for each campaign.• Testing all email templates before they are sent out, ensuring that all links are active and the content is accurate.• Ensuring that all email campaigns are 100% accurate and deployed on time.• Managing our test and learn plan with our Management, ensuring our programs continuously improving in terms of revenue and retention.• Monitoring competitor offers and benefits to ensure that we are kept up to date with Current Market.• Managing of end to end lead generation team with high quality, Data base management etc.