• Led the design efforts for two key product teams: Enterprise Security Products (ESP) and Client Portal Products (CPP), driving strategic UX solutions across complex systems.• Designed and launched security tools for organizational adoption that reduced org-wide vulnerabilities by 75% from Q4 2023 to Q1 2024, leveraging machine learning and AI integrations.•Spearheaded the strategic redesign and UX refinements of key products, resulting in a 56% improvement in CSAT scores (from 2.73 to 4.25) within six months.• Implemented rapid research methodologies, reducing research turnaround time by 70% in Q1 2024, empowering the team to make informed decisions faster and more efficiently.• Directed the enhancement and adoption of Meta's internal design system (XDS), contributing to 35% of its components throughout 2023, ensuring system standard consistency.• Mentored and guided junior and mid-level designers, fostering a collaborative environment that prioritized innovation and technical feasibility in the execution of UX and product design.

• Increased cross-functional efficiency by 50% from 2020 to 2022 by designing, maintaining, and scaling 2 multi-brand and 2 single-brand design systems.• Enhanced business unit efficiency by 45% in Q1 2022 by designing and launching web-based internal tools.• Exceeded revenue targets by 127% within four months through strategic product design improvements and platform migrations.• Improved customer acquisition by 25% within six months through user-centric design enhancements.• Partnered with product, engineering, and business leadership on product strategies.• Oversaw and improved end-to-end product experiences across Clorox portfolio.• Established internal processes for maintaining ADA compliance across all digital assets.

• Improved desirability and scalability by designing engaging UI components.• Discovered B2B2C and B2B market gaps through extensive domain research• Increased product viability and usability through strategic information architecture.• Identified user pain points and use cases by utilizing qualitative and quantitative data.• Decreased development time through clear communication with front-end developers.• Strengthened user conversion and retention rate through UATs and making design iterations.

• Uncovered Marie Claire client needs through domain research.• Increased stakeholder engagement by creating digital prototypes.• Reduced risk by performing user acceptance tests and thoughtful design iterations.• Decreased development time by offering instructions between designers and developers.• Improved product viability through design decisions based on research and user insights.

• Discovered Lacoste’s client needs by conducting market researches.• Translated high-level ambiguous ideas from clients into executable technical designs.• Improved product margin by identifying development issues and decreasing wastage.• Increased project turnover rate by providing leadership and mentorship to the design team.• Extended product life cycle by analyzing user damage reports and offering iterative solutions.

• Conducted market research for product developments.• Designed advertising deliverables for retail environments.• Executed design concepts and managed all digital assets.