Oversee all financial, investor relations and business operations of a rapidly growing $250M global PE-backed consumer goods platform business and online creator platform business across NA and Asia. • Develop and execute plans that delivered significant EBITDA improvement (negative to positive) while driving nearly 50% organic revenue growth.• Establish key financial processes including detailed global budgeting process, ongoing forecast management and monthly KPI and results reporting. Implemented forecast accuracy measures to drive continuous forecast process improvements and reduce accuracy bias.• Build out finance and accounting team to ensure appropriate level of FP&A rigor and to deliver strong accounting controls and procedures. Converted results to US GAAP, developed PCAOB audited financials, upgraded ERP to Netsuite and OneStream.• Provide strategic guidance to the CEO and the Board. Partnered with CEO to acquire a creator business segment to ensure long term relevance and profitability. Led the acquisition of a creator platform (Fanfix) and oversaw growth from $5M to $90M GMV and positive EBITDA/Cash flow in just 2 years. • Develop corporate strategic plan and corresponding financial glide path to deliver profitable growth and establish key corporate priorities.• Lead all Treasury and Investor Relations processes. Oversaw Series B raise and a debt restructure to provide appropriate capital to fund working capital and investment into the company. Manage all interactions and communications with the Board, investors, and lenders.

Oversaw financial and operational management of the largest artist consumer products company in the world with sales of over $500M across wholesale, direct-to-conusmer, and licensing channels. • Delivered record revenue and EBITDA in 2018 and again in 2019 with over 20% annual average growth by shifting focus to faster growing and more profitable business segments. Delivered record EBITDA in 2019 and again in 2020 despite covid complexities.• Directly managed the entire leadership team (7 reports- Brand Management (2), Sales, Supply Chain, Legal, HR, International) in addition to 2 direct + 8 indirect reports in the finance and accounting team. • Implemented financial best practices to improve budgeting and forecast accuracy, ensure broad focus on the most important KPIs and drive better ROI across investments. • Revamped global supply chain to reduce inventory by over 25% while improving customer service and product delivery times.• Led negotiations and overhauled deal structures on all client signings to ensure appropriate incentives and guardrails to protect cash flow and improve IRR on investments.• Implemented strategic planning process to develop strategy and guide to the appropriate structure and investment plan to deliver sustainable profitable growth.• Grew e-commerce business 10X with focus on better consumer engagement, higher ROI digital marketing, and a data-based CRM approach.• Led the acquisition and integration of a competitive merchandise business.

Served as Divisional CFO for Cardinal Health’s $1.3Bn Medical Products business and Cardinal Health’s global manufacturing network. • Managed 4 business segments, each led by a business unit CFO with an overall team of 25 employees.• Responsible for overseeing the global P&L comprised of four business units across multiple regions.• Responsible for financial management of eight manufacturing plants with $300 million in annual COGS.• Overdelivered both topline and bottomline budget targets by focusing on tight SG&A controls and building clear underlying KPIs that were deployed as targets across the organization.

Oversaw strategy and financial analytics of a $1.2Bn business that spanned across geographies and multiple categories.• Developed and implemented a long-range financial planning process by category to determine key areas of growth potential and identify financial gaps.• Managed global P&L including development and management of annual budget and P&L results.• Led corporate restructuring effort to deliver $50 million of annual gross margin and SG&A improvement.

Serve as the divisional Chief Financial Officer for P&G's North America Prestige business overseeing multiple categories including Fragrances, Skin Care, Hair Care and Male Grooming with over $600 million in retail sales. Partner closely with Marketing, Sales and Supply Chain to maximize growth and efficiency.• Responsible for long and short-term strategic and financial planning for the division. Developed and executed a three year plan that turned the division around from a financial loss position to a profitable and growing business unit. • Led a restructuring that resulted in over $6 million of overhead cost reductions behind elimination of non-value added work processes, strong cost controls and the elimination of 25% of the division's headcount.• Reduced marketing spending as a percent of sales by over 6 points behind rigorous ROI analysis and in market testing of various spending models• Oversaw the integration of four newly acquired businesses into the Prestige Products division. This required restructuring the entire organization and integrating new business into the division's financial planning and operating processes. Full integration occurred in less than three months and all categories are on track to meet their financial objectives.• Implemented rigorous financial analysis and a streamlined financial planning processes to improve forecast accuracy and improve ROI on key investments. Improved profit forecast accuracy to best-in-class at P&G while simplifying the overall process. Additionally, reduced in-store marketing expenses by nearly $3 million by eliminating low ROI investments.

Served as CFO for newly acquired Frederic Fekkai business with roughly $100 million in annual sales. • Developed and implemented a glide path to profitability by focusing on key customers, key products and key investments. This led to over 10 points of profit margin improvement over two years.• Exceeded cost savings goals for the acquisition with a restructuring program that resulted in a 20% reduction in overhead expenses with no business disruption.• Improved customer profitability and topline growth by refocusing investments to key customers, renegotiating customer agreement and optimizing the company's in-store selling strategy• Devised and executed a dual channel strategy for the brand to leverage P&G's scale in traditional retail channels while supporting the brand's luxury equity in prestige channels.Implemented financial planning and analysis processes to drive financial rigor into decision making, leading to a significant improvement in gross and profit margin and forecast accuracy.

Manage all external reporting and financial statement analysis for Procter & Gamble. • Wrote all of P&G’s earnings releases including press releases, Annual Reports and MD&A.• Analyzed the company’s financial results to understand business trends and ensure complete and accurate disclosures. • Worked closely with senior management up to the CFO regarding the company’s disclosures.• Developed P&G’s investor and analyst message track with Investor Relations, External Relations and Legal.

Responsible for analyzing the consumer goods market and P&G’s businesses in order to develop strategies that lead to long-term sustainable growth. • Created a process to analyze the attractiveness of various consumer goods segments and to assess P&G’s ability to succeed in each segment. This work directly led to the $57 billion acquisition of Gillette.• Implemented a process that assigned specific portfolio roles to each of P&G’s categories. The portfolio roles were used to develop corresponding growth strategies for each category and to set category growth targets.• Developed a tool to quantify P&G’s competitive strength in specific countries and categories. This tool was rolled out across the company and continues to be used to evaluate the fit of individual categories within P&G’s portfolio.

Managed the Finance and Accounting group for the Clairol Hair Care Plant and served as the finance leader for the global supply chain integration of Clairol into P&G. • Developed and executed financial plans that delivered $100 million in annual cost savings by consolidating global manufacturing, distribution and purchasing activities between P&G and Clairol.• Managed the North America Hair Color $300 million annual cost forecast with +/- 3% accuracy each quarter despite significant ongoing integration-related complexities.• Integrated the plant Finance & Accounting group and all plant financial processes into P&G following the acquisition.

Managed financial planning for the Hair Care business and owned all analysis related to the Clairol acquisition.• Managed the profit forecast for the North American Hair Care business.• Analyzed monthly results and worked with management to revise plans in order to achieve category financial targets.• Created the valuation model for Clairol to determine the value and, ultimately, the purchase price of the acquisition. • Presented financial and strategic overviews to senior management that led to the acquisition of Clairol in 2001.• Conducted all financial analysis work for the Head & Shoulders brand.

Implemented technical engineering projects to improve manufacturing efficiency and product quality.